Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Powering Thriving Dealerships With Dealer Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, they drive meaningful interactions that can build long-term loyalty that leads to future sales as well. To create, nurture and make the most of these opportunities, it’s critical dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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Digital Retailing

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

But is that what customers really want? Or do consumers still value the in-person dealership experience – even if there are some elements of it they dislike? The answers may surprise you and should guide OEMs and dealers toward a thoughtful approach to creating the purchase processes of tomorrow.

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October 18th,  2022

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

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May 5th,  2020 Video

Empowerment and Flexibility at Urban Science: Bill Portman

Urban Scientist Bill Portman shares his formula for his own employee experience shaped by empowerment and flexibility.

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May 5th,  2020 Video

Empowerment and Flexibility at Urban Science: Bill Portman

Urban Scientist Bill Portman shares his formula for his own employee experience shaped by empowerment and flexibility.

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April 29th,  2020 Video

Recognition at Urban Science: Susan Filipek

Urban Scientist Susan Filipek shares her formula for her own employee experience shaped by recognition.

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April 29th,  2020 Video

Recognition at Urban Science: Susan Filipek

Urban Scientist Susan Filipek shares her formula for her own employee experience shaped by recognition.

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April 21st,  2020 Video

Community at Urban Science: Krista Rooks

Urban Scientist Krista Rooks shares her formula for her own employee experience shaped by community.

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April 21st,  2020 Video

Community at Urban Science: Krista Rooks

Urban Scientist Krista Rooks shares her formula for her own employee experience shaped by community.

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April 14th,  2020 Video

Growth at Urban Science: Dan Sharp

Urban Scientist Dan Sharp shares his formula for his own employee experience shaped by growth.

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April 14th,  2020 Video

Growth at Urban Science: Dan Sharp

Urban Scientist Dan Sharp shares his formula for his own employee experience shaped by growth.

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April 7th,  2020 Video

Wellbeing at Urban Science: Cara Baughman

Urban Scientist Cara Baughman shares her formula for her own employee experience shaped by wellbeing.

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April 7th,  2020 Video

Wellbeing at Urban Science: Cara Baughman

Urban Scientist Cara Baughman shares her formula for her own employee experience shaped by wellbeing.

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INSIGHT LAB

FEATURED

Urban Science launches industry first service-to-sales conversion analysis, empowering automakers to better measure, drive sales across service-loyal customers with near-real time data

Urban Science® today announced the launch of its ServiceView™ Service-to-Sales Analysis, which taps the power of the company’s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles…

Urban Scientist receives prestigious award for 1,000 hours of rescue work with The Red Cross

On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…