Sales Performance

Market share growth starts with a healthy dealer network.

Growing your market share means meeting and surpassing each and every monthly sales goal. To do that, you need to empower your field and your dealers with the advanced insights and tools they need to understand true performance, areas of weakness, and how to laser-focus improvement efforts today to get more sales tomorrow.

Make the good dealers better and the struggling ones successful.

Now you can provide your dealers with advanced insights and tools that empower deeper understanding of their sales performance. They’ll understand it relative to their market competition and highlight where they are weak — and it will tell them exactly where to focus within their operations for improvement today to get more sales tomorrow.

Uncover sales opportunity

If there are hot spots of underperformance anywhere in your network, you’ll see them — by both geography and model. You can zoom in to market level or dealer level to clearly see sales trends, market share, and changes by segment, model, or geography.

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Improve operational performance

Even the best performing dealers have opportunities to improve. Now your dealers can uncover the operational issues that are causing underperformance. Instead of treating symptoms, you’ll be able to dig deeper and let science understand dealer performance in a new and insightful way.

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Empower actions

AutoHook® improves the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.

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Monitor impact

Monitor network-level health and empower your dealers to track the impact of their sales and marketing performance to find the actionable learnings that drive success.

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Learn how to grow market share.

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RETAILPER4MANCE™ with TRAFFICVIEW™

Unleash your dealers’ untapped potential.

Uncover the operational issues that are preventing your dealers from capitalizing on additional sales opportunities through an industry-first, scientific examination of the four key areas of inventory, traffic, value proposition, and sales experience, rooted in near real-time sales insight.

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MARKETVIEW™

Clearly see who is selling what, where, and how much.

Watching the market has never been this detailed. You can track the impact of your network actions; view sales, market share, and changes by segment, model, or geography vs. benchmarks and identify areas of opportunity to improve performance.

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AUTOHOOK®

Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

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FINANCIALVIEW™

Healthy networks need healthy and competitive dealers.

Making decisions based on sound data is critical to the long-term financial health of a dealer network. Both manufacturers and dealers benefit from access to the most important, detailed, and actionable data — knowledge that is vital to ensure competitiveness and continuous network growth, and to maximize profitability.

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Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

What our clients are saying.

“Urban Science puts in continuous effort to understand the evolving industry landscape and our business needs within it.”

OEM Retail Network Leadership, North America

“Outstanding Partner! Our Urban Science team excels in providing best-in-class support, insights, recommendations and team spirit.”

OEM Sales Operations Executive, North America

“System and technology are great – functional, intuitive and able to drill down to the details.”

OEM Group Sales Director, North America

“Our go-to source for information and guidance on the automotive industry in Mexico.”

OEM Lead Sales Executive, North America

“Our Urban Science team leader is an attentive expert, whom I fully trust to guide us in solving our business problems.”

OEM Operations Director, North America

“Provide excellent, timely support to ensure robust and accurate data.”

OEM Sales Team Leadership, North America

Latest insights

May 11th,  2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

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March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

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February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

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November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

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November 2nd, 2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

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July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

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June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

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March 30th, 2020 Article

The Achilles Heel of “I Know”

The importance of paying attention to what the data is telling you.

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March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

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November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

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May 10th, 2016 Case Study

Science Showed Dealers How To Increase Sales And Profitability

We harnessed data and implemented our scientific methodology to help one of the largest dealer groups in North America increase its net profit $100K per month.

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

The Electric Vehicle Tipping Point

The Electric Vehicle tipping point for mass adoption will happen when consumers see EVs as a viable alternative to Internal Combustion Engines.

Evolución del segmento Eco-Friendly
Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.