Sales Performance

Market share growth starts with a healthy dealer network.

Growing your market share means meeting and surpassing each and every monthly sales goal. To do that, you need to empower your field and your dealers with the advanced insights and tools they need to understand true performance, areas of weakness, and how to laser-focus improvement efforts today to get more sales tomorrow.

Make the good dealers better and the struggling ones successful.

Now you can provide your dealers with advanced insights and tools that empower deeper understanding of their sales performance. They’ll understand it relative to their market competition and highlight where they are weak — and it will tell them exactly where to focus within their operations for improvement today to get more sales tomorrow.

Uncover sales opportunity

If there are hot spots of underperformance anywhere in your network, you’ll see them — by both geography and model. You can zoom in to market level or dealer level to clearly see sales trends, market share, and changes by segment, model, or geography.


Improve operational performance

Even the best performing dealers have opportunities to improve. Now your dealers can uncover the operational issues that are causing underperformance. Instead of treating symptoms, you’ll be able to dig deeper and let science understand dealer performance in a new and insightful way.


Empower actions

AutoHook® improves the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.


Monitor impact

Monitor network-level health and empower your dealers to track the impact of their sales and marketing performance to find the actionable learnings that drive success.


Learn how to grow market share.

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Unleash your dealers’ untapped potential.

Uncover the operational issues that are preventing your dealers from capitalizing on additional sales opportunities through an industry-first, scientific examination of the four key areas of inventory, traffic, value proposition, and sales experience, rooted in near real-time sales insight.

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Clearly see who is selling what, where, and how much.

Watching the market has never been this detailed. You can track the impact of your network actions; view sales, market share, and changes by segment, model, or geography vs. benchmarks and identify areas of opportunity to improve performance.

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Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

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Healthy networks need healthy and competitive dealers.

Making decisions based on sound data is critical to the long-term financial health of a dealer network. Both manufacturers and dealers benefit from access to the most important, detailed, and actionable data — knowledge that is vital to ensure competitiveness and continuous network growth, and to maximize profitability.


Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

What our clients are saying.

“Urban Science puts in continuous effort to understand the evolving industry landscape and our business needs within it.”

OEM Retail Network Leadership, North America

“Outstanding Partner! Our Urban Science team excels in providing best-in-class support, insights, recommendations and team spirit.”

OEM Sales Operations Executive, North America

“System and technology are great – functional, intuitive and able to drill down to the details.”

OEM Group Sales Director, North America

“Our go-to source for information and guidance on the automotive industry in Mexico.”

OEM Lead Sales Executive, North America

“Our Urban Science team leader is an attentive expert, whom I fully trust to guide us in solving our business problems.”

OEM Operations Director, North America

“Provide excellent, timely support to ensure robust and accurate data.”

OEM Sales Team Leadership, North America

Latest insights

March 11th,  2024

Tech Century: From Dots on a Map… to Guiding Short- and Long-Term EV Success

Urban Science harnesses unrivaled data, scientific approach to anticipate the future and ground high-stakes decisions in confidence…

February 21st, 2024

Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023

DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]

February 20th, 2024

Navigating the Roads of Change: A Look into the Future of the Electric Vehicle Market in 2024 and Beyond

As we reflect on electric vehicle (EV) sales and market share growth in 2023, it’s clear that we’re witnessing the acceleration of a transformative era in the automotive industry…

November 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

The automotive industry is undergoing a seismic shift towards electric vehicles (EVs) and staying ahead of the curve is crucial for dealers.

November 2nd, 2023

The EV era: decoding trends and triumphs in America’s auto industry

In a groundbreaking milestone for the automotive industry, the San Francisco Designated Market Area(DMA) has emerged as a trailblazer…

May 11th, 2021

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

March 18th, 2021

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

February 10th, 2021

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

November 9th, 2020

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

November 2nd, 2020

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

July 9th, 2020

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.


Let us help you cut through the chaos

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Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.