Zoom into nearly every data point of market performance.

Discover the unknowns.
Understand the knowns.

For the first time ever, manufacturers can access competitive sales insights that are updated daily and deliver a complete picture of volume, market share, and percent change for any combination of brands, segments, models, geographies, and even competitive dealers. These insights empower your dealers to tackle key challenges that hold them back from grabbing market share.

Weak Models
Weak Models

Understand which models are holding you back.

Pinpoint why consumers are buying competitive models over your brand to inform more effective marketing programs, incentive spend, and sales strategies.

Stale Data
Stale Data

Don’t use months-old data to drive real-time marketing decisions.

The Urban Science® DataHub™ is the industry’s only source of daily sales* data, fueled directly from the automakers, empowering near real-time performance insights.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

 

Competitive Performance
Competitive Performance

Understand which same-brand competitors are eating your lunch.

Identify sales patterns and performance weaknesses versus your competition, by geography and vehicle segment, to focus your marketing efforts and grow market share.

Geographic Weakness
Geographic Weakness

Pinpoint areas of opportunity in your territory.

Quickly identify and visualize top opportunity geographies to power targeted marketing campaigns targeted down to a ZIP code level.

Trim-level insights
Trim-level insights

Harness the power of detailed vehicle attribute data.

Drive certainty into your dealer’s sales and marketing strategies with deeper insights around vehicle trim, fuel type, body style, transmissions, engine size, and much more.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 98% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

The most clear, detailed worldview of your dealers’ market.

MarketView is a revolutionary new lens to look through. This intuitive, scientifically-driven data analysis software provides the most complete way to understand your market and drive market share growth.

White dots Colored dots

Modern Interface

Business happens in motion, so it’s critical that rapid data visualization is freed from static, stationary computer screens.

  • Intuitive visualizations empower quick performance analysis in a variety of focus areas
  • Mobile responsiveness provides immediate access to market share metrics for decision-making
  • Advanced filtering techniques slice through data to find the right insight, at the right level
White dots Colored dots
White dots Colored dots
White dots Colored dots

Flexible modules

In order to make decisions that capture the most opportunity, users need streamlined access to all their most important data.

  • Flexible design, based on intuitive performance modules, helps users focus on the most important insights
  • View performance at a market overview level, or from a focused brand or dealer point of view
  • Simple data extraction tools allow users to output data in multiple formats for independent analysis
White dots Colored dots

Enhanced mapping

Data visualization is essential for distilling insights to take quick action.

  • Fast and accurate market mapping at a macro level, or drill down to find granular insight to understand how best to compete
  • Users can create independent maps for custom data visualization
White dots Colored dots

Latest insights

May 11th,  2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

LEARN MORE
March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

LEARN MORE
February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE
November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

LEARN MORE
November 2nd, 2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

LEARN MORE
July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

LEARN MORE
June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

LEARN MORE
March 30th, 2020 Article

The Achilles Heel of “I Know”

The importance of paying attention to what the data is telling you.

LEARN MORE
March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

LEARN MORE
November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

LEARN MORE
May 10th, 2016 Case Study

Science Showed Dealers How To Increase Sales And Profitability

We harnessed data and implemented our scientific methodology to help one of the largest dealer groups in North America increase its net profit $100K per month.

LEARN MORE

Let us help you cut through the chaos

  • *Required information

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • This field is for validation purposes and should be left unchanged.

AUTOHOOK®

Help your dealers turn
prospects into shoppers
and shoppers into buyers.

EXPLORE

RETAILPER4MANCE™ with TRAFFICVIEW™

Unleash your dealers’
untapped potential.

EXPLORE

FINANCIALVIEW™

Healthy networks need
healthy and competitive dealers.

EXPLORE

This site uses cookies to help make it more useful and reliable.  PRIVACY AND COOKIES POLICY PAGE

Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment.

The EV Path to the Electrified Future

As the automotive industry gears up for a shift to electric vehicles, EV momentum is on the upswing, with a record number of almost 100 pure battery electric vehicles set to debut by the end of 2024 […]

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]