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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
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October 8th, 2024Urban Scientists provide a statistical lifeline to UK-based Royal National Lifeboat InstitutionOctober 7th, 2024Empowering India’s Auto Industry: Charting a Path to Independence and InnovationOctober 3rd, 2024Consumers Keep Service Levels High - NEWSROOM
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Zoom into nearly every data point of market performance.
Discover the unknowns.
Understand the knowns.
For the first time ever, manufacturers can access competitive sales insights that are updated daily and deliver a complete picture of volume, market share, and percent change for any combination of brands, segments, models, geographies, and even competitive dealers. These insights empower your dealers to tackle key challenges that hold them back from grabbing market share.
Weak Models
Understand which models are holding you back.
Pinpoint why consumers are buying competitive models over your brand to inform more effective marketing programs, incentive spend, and sales strategies.
Stale Data
Don’t use months-old data to drive real-time marketing decisions.
The Urban Science® DataHub™ is the industry’s only source of daily sales* data, fueled directly from the automakers, empowering near real-time performance insights.
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
Competitive Performance
Understand which same-brand competitors are eating your lunch.
Identify sales patterns and performance weaknesses versus your competition, by geography and vehicle segment, to focus your marketing efforts and grow market share.
Geographic Weakness
Pinpoint areas of opportunity in your territory.
Quickly identify and visualize top opportunity geographies to power targeted marketing campaigns targeted down to a ZIP code level.
Trim-level insights
Harness the power of detailed vehicle attribute data.
Drive certainty into your dealer’s sales and marketing strategies with deeper insights around vehicle trim, fuel type, body style, transmissions, engine size, and much more.
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Knowing what your competitors sold yesterday informs your strategies today.
The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE
With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.
NEAR REAL-TIME
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.
HYPER-GRANULAR INSIGHTS
Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.
UNIVERSAL CONNECTIVITY
This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.
DATA PROTECTION
Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.
The most clear, detailed worldview of your dealers’ market.
MarketView is a revolutionary new lens to look through. This intuitive, scientifically-driven data analysis software provides the most complete way to understand your market and drive market share growth.
Modern Interface
Business happens in motion, so it’s critical that rapid data visualization is freed from static, stationary computer screens.
- Intuitive visualizations empower quick performance analysis in a variety of focus areas
- Mobile responsiveness provides immediate access to market share metrics for decision-making
- Advanced filtering techniques slice through data to find the right insight, at the right level
Flexible modules
In order to make decisions that capture the most opportunity, users need streamlined access to all their most important data.
- Flexible design, based on intuitive performance modules, helps users focus on the most important insights
- View performance at a market overview level, or from a focused brand or dealer point of view
- Simple data extraction tools allow users to output data in multiple formats for independent analysis
Enhanced mapping
Data visualization is essential for distilling insights to take quick action.
- Fast and accurate market mapping at a macro level, or drill down to find granular insight to understand how best to compete
- Users can create independent maps for custom data visualization
Latest insights
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India’s automotive industry stands at a crossroads, wrestling with the challenge of reducing its dependency on China…
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September 10th, 2024
Motor City Buick: Turning Today’s Losses, into Tomorrow’s Sales
Motor City Buick GMC faced a common challenge in the automotive industry: high defection rates. Urban Science unlocked the full picture of their leads, providing the opportunity for them to refine their sales and marketing processes.
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