Dealership Performance

We turn every lost sale
into an opportunity
for improvement.

The pressure for sales never stops. Urban Science® helps you treat the problems, not just the symptoms that are costing you conversions. There may be hundreds of ways to lose a sale, but we offer the one approach that cuts through the confusion and keeps you from repeating them.

17 million times a year, we see all the clues as to what’s holding you back.

We are automotive dealership scientists who empower dealers to uncover and convert daily traffic and sales opportunities.

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Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on at your dealership.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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Turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.


Learn how to convert more leads.

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

With access to over 98% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.


Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.


Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.


This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.


Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

What our clients are saying.

“We’ve been using the AutoHook program for over two years, and it continues to help us drive in-market customers into our showroom. I include the test drive offers in all my outreach to potential customers to bring them in to see my team. We close our Internet leads at a 70-80% rate and AutoHook certainly contributes to those numbers. The gift card brings them to us, and our team’s customer service converts them into buyers. For those dealers who don’t use the AutoHook solutions to their fullest, you are missing out big time!”

Carlos Lopez, Internet Sales Manager, Cocoa Hyundai

“AutoHook has been a great tool for helping get people off of our website and into our showroom. We have seen about 50% of the people who filled out the offer online end up in our showroom! While this doesn’t always lead directly to a sale, it definitely helps us get out in front of the customer so that they have a great experience with the product and with us as a dealership. We will definitely keep working these leads because the program is so easy and simple to use.”

Joe Valdez, Sales Manager, Rosen Nissan

“Since utilizing TrafficView, we’ve seen a significant and consistent decrease in defections month over month. The near-real-time data in the salesperson exhibit has enabled us to actively engage our staff on the fly to see where their areas of opportunity are and hold them accountable. Each salesperson on our team is familiar with their own data and they’re using it to increase their efficiency and capture areas of opportunity that we weren’t even aware of before TrafficView. The days to sale portion of TrafficView has allowed our management team to see the opportunity within our follow-up process and this has led to a more consistent and targeted follow-up approach. Overall, our defection rate has dropped around 9% in three months and we’re excited for continued results!”

Kevin Burton, General Manager, Toyota of Kirkland (O’Brien Auto Group)

“To actually see TrafficView results with your own store’s data right in front of you is a completely different ballgame. We have a few Mercedes-Benz stores utilizing TrafficView and the results have been outstanding. Being able to see lost opportunities from certain lead providers as well as defections to other luxury brands has been extremely eye-opening. Knowing where our lost sales occur, whether it is within the Mercedes-Benz brand or a competitive OEM, TrafficView takes our CRM data and turns it into something we can act on to appropriately adjust our marketing efforts and hone in on issues with pricing or process.”

Tom Agresti, Chief Technology Officer, Dream Motor Group

“We are utilizing AutoHook’s Web2Show, Lead2Show, and TrafficView. We are just scratching the surface with TrafficView by deep diving into our lost opportunities. Once we have identified the lost opportunities in our own CRM data by model, zip code, lead source, and individual salesperson, we can create targeted offers to drive customers into the showroom and gain back market share. There is no other suite of solutions available that can identify these problems and provide the resolution so seamlessly.”

Patrick Kyes, General Manager, Morries Automotive Group

“TrafficView has been a huge benefit for our store, as we are in a unique and competitive market. By using our own CRM data, we were able to see the effectiveness of the data firsthand, pairing TrafficView results with custom, targeted offers via AutoHook’s Web2Show and Lead2Show. Not only were we able to gain buyer share for the specific zip code and model we targeted, but our same-brand top competitor was no longer our top same-brand competitor when all was said and done! We will continue to use the data to influence our marketing and planning efforts moving forward.”

Mark Olson, General Sales Manager, Findlay Kia

Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

Latest insights

September 1st,  2021 Article

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

March 1st, 2021 Infographic

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

December 8th, 2020 Quick Look

AutoHook Quick Tip: Boost Performance Of Specific Models – New Or Used

Inventory may be hard to come by these days, but it can also be hard to get rid of. Depending on the unique intricacies of your market, we know there […]

November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

June 4th, 2018 Article

The Exponential Strength of Actual Dealership Data

We apply actual Dealer data to delivers accurate, actionable insights.


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