Privacy Policy

Table of Contents

1. Overview
2. Collection and Use of Information About You
3. Additional Information
4. Supplemental State Disclosures
5. Additional Information For Brazil Residents

I. Overview

This Privacy Policy is effective as of April 9, 2026.

We welcome questions and comments about this Privacy Policy. If you have questions or comments about our privacy policies or practices after reading this Privacy Policy, please contact us at privacy@urbanscience.com, or mail us at:

Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues

Representative of Urban Science in Germany:
Urban Science International GmbH
Theodor-Stern-Kai 1
60596 Frankfurt am Main

This Privacy Policy describes the types of information about you (“personal information” or “personal data”) that Urban Science Applications, Inc., including our service providers or other third parties acting on our behalf, (“Urban Science,” “we,” “us,” or “our”) collects offline or online, including through our websites, mobile applications, or other online services and platforms (this “Site”), how that information is used, and the types of third parties to whom we disclose it. It does not apply to information collected through any other website provided by Urban Science that is governed by separate terms of use and privacy policies. The submission of information within the Urban Science Career Site of this Site is governed by a separate privacy policy located at https://www.urbanscience.com/career-site-privacy-policy/.

If you are visiting this Site from a country outside the United States, you acknowledge that in using this Site, you will transfer personal information about yourself to the United States, that the data protection laws of the United States may not be as comprehensive as those in your own country, and that the transfer of this personal information is necessary to provide you with information in accordance with your consent. The United States is generally considered to be a country without an adequate standard of data protection by the European Commission. Personal information collected on this Site is stored and processed in the United States, under the laws of the United States.

Urban Science may provide links to Internet sites maintained by others. These websites are subject to their own privacy statements. Urban Science is not responsible for the privacy practices of such third-party sites. Urban Science encourages you to read the privacy statement of every website you visit before you transfer personal information to them.

If you are a U.S. resident, please refer to Section IV of this Privacy Policy and if you are a Brazilian resident, please refer to Section V of this Privacy Policy, which contain specific and additional information.

II. Collection and Use of Information About You

II. Collection and Use of Information About You

Urban Science may have collected the following categories of personal information in the last twelve (12) months:

• Name, address or postal code, unique personal identifier, phone number, email address, or other similar identifiers;
• Commercial information, including records of personal property, products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
• Financial account information associated with customer or commercial accounts, such as bank account numbers, billing address, or other account details;
• Protected classification characteristics under California or federal law, such as gender and marital status;
• Commercial information, such as internet transaction information and purchase history;
• Internet or other electronic network activity, such as browsing history, search history, and information about how visitors interact with the Sites;
• Professional or employment-related information, such as verification of employment;
• Education information;
• Inferences drawn from any of the personal information listed above to create a profile about, for example, an individual’s preferences and characteristics; and
• Sensitive personal information under certain privacy laws, such as driver’s license.

We collect this personal information from the following categories of sources:

• Directly from you, when you choose to provide it to us;
• From third parties, as further detailed below; and
• Automatically through cookies and similar technologies when you interact with us online.

1. Information you choose to provide
Urban Science may collect personal information you choose to provide, for example, when you send us an email or complete any of our online forms such as the Application Form or the Contact Us Form, through your offline correspondence or personal contacts with Urban Science representatives, such as if you are associated with one of our vendors, business partners, or commercial customers, or when you request information or assistance through the Site. The personal information you provide may identify you and your business individually, and it may include items such as your name and email address, job title, company name and address, and phone number. You choose to provide any such information freely, and if you refrain from providing certain personal information this may limit the value of our assistance and services.

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2. Information collected from third parties

Urban Science may collect the personal information described above from the following categories of third parties:

• From data aggregators who provide us with information about individuals.
• From automotive manufacturers and dealers.
• From advertising networks.
• From Internet service providers.
• From data analytics providers.
• From government entities.
• From operating systems and platforms.
• From social networks.
• From data brokers.

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3. Information collected automatically

Urban Science may collect information via a number of technologies, including cookies, web beacons, clear GIFs, and other means. Urban Science may also use server log analysis tools to collect certain other information. This information may include your Internet Protocol (“IP”) address, your Internet Service Provider (“ISP”), and your domain name. If you visit our Site, the temporary storage of access data and log files takes place on the basis of providing this Site’s information services to you. In addition, our legitimate interest serves as a legal basis for the temporary storage of access data and log files. Our legitimate interest is to provide you with a technically functioning and user-friendly Site and to ensure the security of our systems.

Cookies

A “cookie” is a small text file that is transferred to your browser and stores information about your interactions with a particular website.

Urban Science uses two types of cookies:

• “Necessary cookies” are cookies that are necessary for the performance of specific website functions. We use, for example, CookiesControl to save certain user preferences.
• “Non-necessary” cookies are cookies that are not strictly necessary for the performance of specific website functions, but are used, for example, to perform website analytics. We use “Non-necessary” cookies for analytics, marketing and functionality purposes.

Third Party Technologies

We may use or allow third parties to collect information about your online activities over time and across different websites when you use the Site.

We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA hereinafter “Google.” Google Analytics uses cookies enabling an analysis of how the website is used. The information generated by these cookies will be transferred to Google in the United States and stored there. This information is then used to evaluate visitors’ use of the Site and to compile statistical reports on Site activity for Urban Science.

We use Google Analytics with the addition “gat._anonymizeIp” on our Site. In this case, for users based in the European Union or the European Economic Area the IP address will be abbreviated by Google already within the Member States of the European Union or the European Economic Area and thus anonymized. Only in exceptional cases the full IP address will be transferred to and saved on a Google server. Furthermore, we use ‘_ga’, the main cookie used by Google Analytics, that enables the service to distinguish one visitor from another and lasts for 2 years as well as ‘_ga_’ cookie with unique ID that specifies the user, serves to save the session status of a specific website visitor and that also lasts 2 years.

For more information on installing the browser add-on, please visit: https://tools.google.com/dlpage/gaoptout?hl=en/. For more information on Google Analytics privacy terms and conditions and use of cookies, please visit the Google Privacy Policy: https://www.google.de/intl/de/policies/privacy/ or to opt out of the collection and processing of such information by Google, you can visit this website: https://tools.google.com/dlpage/gaoptout.

The above cookie-based data processing is carried out on the basis of your consent (legal basis).

The Site does not respond to Do Not Track signals.

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4. How we use your personal information

Urban Science may use or disclose your personal information for business or commercial purposes that include:

• Providing, personalizing, and improving our products and services to automotive manufacturers and dealers, which may include performing services, including maintaining or servicing accounts, providing customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services;
• Operating and maintaining our Sites, systems, and applications;
• Performing analytics, measurement, and reporting regarding use of our products, services, and Sites;
• Supporting our advertising, marketing, and promotional activities, including measuring the effectiveness of such activities;
• Improving, upgrading, or enhancing our products and services, which may include debugging to identify and repair errors that impair existing intended functionality;
• Providing customer service and communicating with you, including responding to your requests, complaints, or comments and providing information that we think may be of interest to you;
• Auditing related to counting ad impressions to unique visitors, verify positioning and quality of ad impressions, and audit compliance;
• Fulfilling our legal, regulatory, and contractual obligations in accordance with applicable laws and regulations in relevant jurisdictions or enforcing our legal rights;
• Helping to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for these purposes, including detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; or
• For research and analysis purposes.

We may use or disclose sensitive or special categories of personal information for the following purposes:

• To provide goods or services that you request, including verifying your identity;
• To prevent, detect, and investigate security incidents;
• To resist malicious, deceptive, fraudulent, or illegal actions directed at us or at consumers, or to prosecute those responsible for those actions;
• To ensure the physical safety of natural persons;
• For short-term, transient use as part of a current interaction with you;
• To perform services, such as maintaining or servicing accounts or providing customer service;
• To verify or maintain the quality or safety of our products or services, and to improve, upgrade, or enhance our services;
• For other purposes that do not involve inferring characteristics about individuals.

Urban Science does not use or disclose sensitive personal information for other purposes, and does not collect or process sensitive personal information for the purposes of inferring characteristics about individuals.

We do not collect, use, or sell your personal information for the purpose of training large language models.

Urban Science will not use personal information unless reasonably necessary for and compatible with the purposes described in this Privacy Policy unless Urban Science has your consent.

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5. Disclosure of your personal information to others
We may disclose any of the categories of your personal information listed above to third parties for the purposes described below:

• to service providers that perform functions on our behalf, such as internet service providers, data analytics providers, operating systems and platforms;
• to our business partners, such as automotive manufacturers or dealer groups, regarding your use of the products and services that Urban Science provides to you;
• to other third parties that provide services to us, such as advertising networks, social networks, and data brokers;
• to third parties in connection with a potential or actual business transaction such as a merger, divestiture, restructuring, reorganization, stock purchase or sale, bankruptcy proceeding, or sale or transfer of part or all of Urban Science’s assets;
• to our subsidiaries or affiliates, for example, to respond to your request or if such entity provides products and services on our behalf
• to other third parties with your consent; or
• to government entities, courts, law enforcement, or other third parties to comply with valid legal process such as a search warrant, subpoena, or court order, to protect our rights and property, or to protect the safety or security of the public, users of this Site, or of Urban Science’s services.

Urban Science may sell or share personal information in connection with certain services that we provide to our automotive manufacturer (OEM) customers and their authorized dealers and dealer groups. In the preceding twelve (12) months, this has included the sale and sharing of:

• identifiers (such as name, postal address, email address, and telephone number); and
• commercial information (such as records of products or services purchased, obtained, or considered, vehicle and product preferences, and other purchasing or consuming histories or tendencies).

We sell or share these categories of personal information with our OEM customers and their authorized dealers and dealer groups, in connection with our lead management and related services, so that they can receive, manage, and respond to sales leads and other consumer inquiries and support their internal sales, marketing, customer relationship management, analytics, and reporting activities.

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6. Legal basis

The legal basis for the collection of information you choose to provide is either that (1) you gave a consent to the processing of personal data for one or more specific purposes, (2) the processing is necessary for the performance of a contract to which you are party (e.g., regarding the use of our Site or an information or support request), (3) in order to take steps at your request prior to entering into such a contract, (4) that the processing is necessary for the purposes of legitimate interests pursued by us or third parties, or (5) to comply with applicable legal and regulatory obligations.

As far as the data processing is based on your consent, you have the right to revoke this consent at any time. The revocation of consent does not affect the lawfulness of processing based on consent before its revocation.

If you are located in the European Union, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning yourself based on our legitimate interests. We shall then cease to process such data if we cannot demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms.

If you are located in Brazil, you have certain specific rights as outlined in Section V of this Privacy Policy.

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7. Access, Accuracy and other Rights
If you are a registered user, and would like to access your information, update information previously submitted to Urban Science, or request to have outdated information removed, please e-mail us at privacy@urbanscience.com, call us at (800) 321-6900 and ask for the Privacy Department, or mail us at:

Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues

You may also contact our representative in the European Union as outlined above. In accordance with European data protection laws and the limitations under applicable law, besides your right to access and rectify the processing of personal data, you may be entitled to erase and restrict the processing of your personal data and may exercise your rights by contacting us as indicated above. Further, you may have a right to data portability to the extent applicable under applicable law.

If you are located in Brazil, you have certain specific rights as outlined in Section V of this Privacy Policy.

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8. User Acceptance of & Changes to the Urban Science Privacy Policy

Urban Science reserves the right to modify or amend this Privacy Policy at any time and for any reason. When we modify the Privacy Policy, we will post on this Site a notice that it has been modified, and we will provide any other notice as required by applicable law. If there are material changes to this Privacy Notice, we will notify you as required by applicable law. Modifications will be effective on the date that appears on the modified Privacy Policy. Each time you use this Site, you should check the last updated / effective date of this Privacy Policy and review any changes made since the last time you visited the Site. Continued use of the Site or further interaction with us confirms your acceptance of updates.

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III. Additional Information

1. Protection of children’s online privacy

Urban Science understands the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children under 16 years of age. It is Urban Science’s policy not to knowingly collect or maintain information about individuals under age 16.

If we learn that we have collected personal information from an individual under 13 years of age without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13 years of age, please contact us at privacy@urbanscience.com.

We have no actual knowledge that we have sold or shared any personal information of individuals under 16 years of age.

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2. How we protect your personal information

We have implemented reasonable security practices and procedures to help protect personal information from unauthorized access, use, and disclosure, and we require that our authorized service providers implement and maintain such security practices and procedures as well. Personal information is subject to reasonable administrative, technical, and physical measures to help protect the confidentiality, integrity, and security of personal information and to reduce reasonably foreseeable risks of harm to you. Nevertheless, Internet transmissions are never completely private or secure. You understand that any messages or information you send to our Site may be read or intercepted by others. If you have any questions about the security of personal information collected by Urban Science, please contact us at: privacy@urbanscience.com or at the address shown at the beginning of this Privacy Policy.

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3. Retention of your personal information

We will retain personal information about you for as long as it is necessary (a) to carry out the purpose(s) for which such information was collected, (b) to comply with applicable laws, contracts, or other rules or regulations, (c) provide our services, (d) resolve disputes, (e) establish legal defenses, (f) conduct audits, (g) pursue legitimate business purposes, (h) enforce our agreements, or (i) in accordance with our routine information storage policies and practices. Any retention will take into account the nature and purpose of the collection or use of the personal information. For example, Urban Science will retain for at least five years any data protection assessments conducted relating to the processing of your personal information.

If Urban Science deidentifies your personal information, we publicly commit to retain and use the deidentified personal information without attempting to reidentify the deidentified personal information.

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4. Scope of your Obligations to provide Data
Generally, you are not obliged to provide us with your personal information. However, if you do not provide this information, we will not be able to make certain aspects of our Site available to you, answer your questions, or enter into a contract with you.

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5. Data Protection Supervisory Authority
You may have the right to lodge a complaint with a competent data protection supervisory authority. The competent supervisory authority for the representative of Urban Science in Germany is the Data Protection Officer of the Federal State Hesse, Gustav-Stresemann-Ring 1, 65189 Wiesbaden. In Brazil, the competent supervisory authority is the Brazilian National Data Protection Authority (Autoridade Nacional de Proteção de Dados – “ANPD”).

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6. Automated Decision-Making/Profiling

We do not use automated decision-making or profiling (an automated analysis of your personal circumstances).

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IV. Supplemental State Disclosures

1. California Disclosures

a. California Notice at Collection

For California residents, Urban Science provides this notice at collection (“California Notice at Collection”). The categories of personal information we collect, including categories of sensitive personal information, and the purposes for collection are described in Section II, Collection and Use of Information About You.

We will retain your personal information as described in Section III.3, Retention of your personal information.

Urban Science may sell or share California residents’ commercial information, including records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies to its customers for such customers’ internal business purposes.  To exercise your right to opt-out of sales or sharing of personal information, please submit a Request Form. We do not sell or share personal information collected through the Site in a manner that constitutes a “sale” or “sharing” under applicable law, and therefore the Site does not recognize or respond to opt-out preference signals, such as Global Privacy Control (“GPC”).

b. California Data Broker Disclosures

Urban Science discloses the following information regarding rights requests for the previous calendar year:

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2. Consumer Rights

Depending on where you reside, you may have the following rights with respect to the processing of your personal information:

• Right to Know: You may have the right to confirm whether or not we process your personal information and the right to know what personal information we have collected about you, including the categories of personal information we collect; the categories of sources of such information; the business or commercial purpose for collecting or disclosing your personal information; and the categories of or specific third parties to whom we disclose personal information.
• Right to Access: You may have the right to obtain a copy of personal information we have collected about you, including inferences derived from that personal information, in a portable and, to the extent technically feasible, readily usable format that will allow you to transmit the personal information to another person.
• Right to Delete: You may have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to Opt Out of Profiling: You may have the right to opt out of automated decision-making or profiling in furtherance of decisions that produce legal or similarly significant effects. You may also have the right to question the result of any such profiling; be informed of the reason that such profiling resulted in a particular decision, review the personal information that was processed for the purposes of such profiling, and, if feasible, be informed of what actions you might have taken to secure a different decision and the actions that you might take to secure a different decision in the future. If the decision is determined to have been based upon inaccurate personal information, you may also have the right to have the data corrected and the profiling decision reevaluated based upon the corrected data.
• Right to Opt Out of Sales / Sharing / Targeted Advertising: You may have the right to opt-out of sales or sharing of your personal information (as those terms are defined under applicable law) and targeted advertising. To exercise your right to opt-out, please submit a Request Form.

You also have the right to not be discriminated against (as provided for in applicable law) for exercising your rights.

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3. How to Submit a Request

To exercise the rights described above, you must submit a request to us by contacting Urban Science through one of the following methods:

• Use the CONTACT form located on this page
• Email us at privacy@urbanscience.com
• Call us toll-free at 800-321-6900 Monday through Friday, 10 a.m. and 5 p.m. United States Eastern Time Zone, excluding holidays.

You may submit a request as frequently as you would like, but we may not be required to respond to requests to provide personal information to you more than twice in any 12-month period. Urban Science may charge a reasonable fee to cover the administrative costs of complying with multiple requests in a 12-month period.

After you submit a request, you will be asked to provide certain information to help us verify your identity. In certain circumstances, we may also require you to provide a written declaration that you are who you say you are. We will attempt to match the information that you provide against our internal business records to verify your request.

Depending on where you reside, you may also designate an authorized agent to submit requests on your behalf. To do so, you must (1) provide that authorized agent written and signed permission to submit such a request; and (2) verify your identity directly with us. Please note that we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf or verify their own identity. A parent or legal guardian may exercise these rights on behalf of a child for whom the requestor has legal responsibility.

If we cannot verify your identity or authority to make a request or that of your authorized agent, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority.

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4. Appeals
You may have the right to appeal our decision or response to your request. To exercise your right to appeal, you can submit an appeal request by contacting us using the same method used to submit your original request, as described above, or by utilizing additional options for appeal that we may provide in our response.

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V. Additional Information For Brazil Residents

For Brazilian residents, Urban Science provides this notice at collection (“Additional Information For Brazil Residents”). The categories of personal information to be collected and the purposes for which the categories of personal information are collected or used is described above in Section II, Collection and Use of Information About You. We will retain and process your personal information as described above in Section III, Additional Information.

Urban Science is the controller of the personal data you provide to it. The other parties with whom Urban Science may share your Personal Data are processors or controllers, as the case may be.

Urban Science collects the personal information described above for a variety of business purposes. Urban Science may use the personal information to:

• Provide our products and services to automotive manufacturers and dealers;
• Fulfill our legal and regulatory obligations;
• Improve, upgrade, or enhance our products and services;
• Detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
• For research and analysis purposes.

Where your consent is required, we will obtain your permission to process your personal data for specific purposes before we process your personal data. You may withdraw your consent at any time.

a) Data subject rights
This section describes certain rights of Brazilian residents under the Lei Geral de Proteção De Dados (LGPD).

You have certain rights under Article 18 of the LGPD, including the rights to:

• Confirm that we are processing your personal data;
• Access the personal data we are processing;
• Correct incomplete, inaccurate, or out-of-date data;
• Anonymize, block, or delete unnecessary or excessive data or data that is not being processed in compliance with the LGPD;
• Obtain a portable copy of your personal data (depending on the regulation to be issued by the Brazilian data protection authority);
• Elimination of personal data processed with your consent, except in the cases where the maintenance of the processing is authorized by LGPD;
• Information on the public and private entities with which we have disclosed data use;
• Information on the possibility of not providing your consent and the consequences of refusal;
• Revoke your consent to the processing your personal data if our processing is based upon your consent; and
• Request the clauses used for the International Data Transfer, considering commercial and industrial secrets.

b) How to exercise your rights
Urban Science’s DPO is Reynaldo Boemer Junior. To exercise the rights described above, you must submit a verifiable request to us by contacting Urban Science through one of the following methods:

• Email us at: privacy@urbanscience.com
• Call us at + 55 11 2500 1633
• Mail us at: Urban Science LATAM/Brasil Consultoria em Technologia e Analises Ltda, Rua Pequetita, 215 – Conjunto 131 Vila Olimpia, CEP 04552-060 – Sao Paulo Brazil

To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity, and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors. In certain circumstances, we may also require you to provide a written declaration that you are who you say you are. We will match the information that you provide against our internal business records to verify your request.

You may also designate an authorized agent to make such requests on your behalf by submitting a written permission form establishing that the agent is authorized to act on your behalf (e.g., a signed power of attorney). We may require that the agent verify the agent’s own identity. A parent or legal guardian may exercise these rights on behalf of a child for whom the requestor has legal responsibility.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request.

c) Consolidation of international data transfer information

Urban Science may transfer some of your Personal Data for to provide you with information in accordance with your consent, as well as to other companies within the Urban Science Group and service providers located abroad, including cloud service providers or software infrastructure (such as Google Analytics).

We are committed to ensuring that the transfer of Personal Data abroad complies with the provisions of the LGPD. Therefore, Urban Science may transfer your Personal Data using data transmission through virtual access. This transfer will occur for the duration of the processing purpose of the respective personal data involved, in accordance with this Policy.

Also, we are dedicated to safeguarding your personal data in the context of international data transfers. To this end, we adhere to stringent data transmission protocols through virtual access and utilize advanced security measures such as private connections and multi-factor authentication. We require that our service providers implement data protection protocols of a similar standard.

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