Interpretive Intelligence

Translates complex analytics into plain-language insights. Compass, the conversational layer of SciAI, can summarize dashboards, answer questions on demand and let teams explore performance through natural conversation.

Predictive Intelligence

The analytical engine of SciAI. Our science-driven predictive models are used to power lead scoring, defection prediction, custom audiences and new-vehicle sales forecasting across our solutions.

Prescriptive Intelligence

Pairs predictive insights with expert-informed recommendations to drive performance improvement. Enact, the prescriptive layer of SciAI, flags underperforming KPIs, recommends a specific action and quantifies what the action is worth, all drawing from our proprietary benchmarks and consulting methodology.

Urban Science

Our Science. Your Advantage.

Urban Science is a global automotive consultancy and technology firm applying the power of science to the industry’s most complex business challenges. For 50 years, we have helped automakers and dealers, and the AdTech firms that support them, discover, analyze and activate opportunity through the clarity of a scientific lens. The result: more vehicle sales and less waste.

The Power of 4®

The Power of 4 is the Urban Science formula combining people, process, data and technology into a single scientific approach. While most automotive consultants add the same four ingredients, we multiply them to create an exponential output allowing us to create, test, learn and improve at speed.

(People
 X Process
 X Data
 X Technology
)Science

1/4

Relentlessly Curious People

We bring together statisticians, engineers, consultants and automotive industry veterans who have spent their careers solving the industry’s biggest business challenges.

Proven Processes

We built a proprietary, repeatable, science-driven approach capable of processing countless data combinations in seconds. Every methodology reaching your business has already been tested against five decades of real client outcomes and enhanced by AI and machine learning optimized over more than 50 years.

Unrivaled Data

Urban Science maintains the deepest, most accurate source of U.S. automotive sales data available, collected and validated daily. No other company in the industry can deliver a next-day view of this caliber. Maintaining an active pulse on the global market, our refined scientific methodologies, proven processes, and deep domain expertise allow us to deliver reliable, high-quality data to clients worldwide.

Future-Focused Technology

Insight earns its value only when the people who act on it can easily access it. Our AI-enhanced tools and solutions put the power of science into the hands of many, from automotive salespeople to network planners to marketers, distilling complex data and trends into easily digestible insights and actions to improve performance.

Daily Data, Unmatched Market Visibility

Most automotive analyses rely on a delayed copy of the market. Urban Science delivers the only source of daily automotive sales data in the industry. Our OEM relationships, built and maintained over decades, give us visibility into more than 96% of new vehicle sales and 99% of certified pre-owned sales in the U.S.*, as well as how the global industry is performing – all at the speed of sales.

*Sales data refers to vehicle unit sales and does not represent vehicle price or revenue. Coverage figures reflect the U.S. market as of 2026.

 

Detail You Can Act On

Our sales data contains the precise granularity necessary for high-stakes decision-making, including:

  • ZIP code
  • Date of sale
  • Make, model and trim
  • The buyer’s previous vehicle
  • The specific dealership who completed the transaction

The depth of our data enables stakeholders to pivot seamlessly between market-wide trends, dealership performance and individual buyer behaviors using a single, unified source. The same precision powers the consumer-level insight automotive marketers rely on for one-to-one targeting and sales match attribution.

Protected With Science-Grade Rigor

Sales information forms the foundation of everything we deliver, so we protect it accordingly. We adhere strictly to global consumer-level privacy regulations and we partition dealer and brand information rigorously and without exception.

SciAI
The Intelligence Framework Behind Our Solutions
Long before AI became a fixture in news headlines and C-suite conversations, Urban Scientists were applying advanced analytics, machine learning and predictive modeling to our clients’ most complex business challenges. SciAI gives the framework a name and structure. Each form of intelligence makes our science more accessible, our recommendations more precise and our solutions more intuitive.

How is SciAI Different From Other AI Tools?

Every part of SciAI is shaped by Urban Scientists who live and breathe automotive business. The technology therefore reflects how the industry actually operates rather than how a model assumes it should.

Who We Serve

Automakers

Get faster reads on network performance, consistent guidance across regions and recommendations your field teams can act on the same week they receive them.

Network Performance

Sales Performance

Aftersales Performance

Marketing Performance

Dealers

Get next-day defection insights, from both same- and competitive-brand dealerships, inside the tools your team already uses.

Dealership Performance

Automotive Marketers

Enrich media performance with sales truth that makes digital advertising more effective, efficient and results driven.

Media Performance

About us

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Our corporate leadership

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Our global offices

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

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