Marketing Performance

When shoppers are looking, science knows the most efficient way to convert them.

Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.

Find, manage and convert leads
with scientific certainty.

Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.

MANAGE LEADS
MANAGE LEADS

Convert more leads to sales.

Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.

UNCOVER DEFECTIONS
UNCOVER DEFECTIONS

See where you’re losing, and the best place to gain.

Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.

DRIVE SHOWROOM TRAFFIC
DRIVE SHOWROOM TRAFFIC

Intercept. Engage. Convert.

Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.

OPTIMIZE MEDIA
OPTIMIZE MEDIA

Near real-time insights.

Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.

CONTACT US

Learn how to optimize your conversions

Scientific precision makes every marketing dollar work harder.

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LEADMANAGEMENT

Leads are the lifeblood of your sales and marketing strategy.

As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.

EXPLORE
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TRAFFICVIEW

Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.

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*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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AUTOHOOK®

Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

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MEDIAPERFORMANCE™

Make every marketing dollar work harder.

Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.

EXPLORE

Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 97% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

What our clients are saying.

“I have worked with many partners, and can say in all honesty that my Urban Science team is in a league of their own. The team’s passion for our company to succeed is evident in their willingness to help answer critical business issues and satisfy urgent requests.”

Current OEM lead client

“Urban Science knows the industry, understands tactics to improve traffic, as well as communicates extremely well. I think aside from providing accurate data and innovative ideas, communication is the biggest and most crucial part of our partnership. My Urban Science team and I talk daily to ensure all lead management requests as well as internal reports, requests, and ad hoc analyses are on track. I couldn’t ask for a better business partner.”

Current OEM lead client

“You guys are the best team in the business!”

Current OEM lead client

“Your talent and dedication is what makes the seemingly impossible, possible. Thank you for your patience, perseverance, and willingness to be flexible, as we all collaborated remotely. I am exceptionally proud to have you all as team members.”

Current OEM lead client

Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

Latest insights

November 21st,  2022 Blog

Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

LEARN MORE
November 16th, 2022 Article

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

LEARN MORE
November 11th, 2022 Article

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.

LEARN MORE
November 11th, 2022 Article

Urban Science president gifts $1 million to support Wayne State University military and veteran students, honor American war hero

In late October, at a ceremony attended by Wayne State University military and veteran students alongside university leadership and faculty…

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November 3rd, 2022 Press Release

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

LEARN MORE
October 24th, 2022 Article

Urban Scientists Join Life Remodeled to Beautify Detroit’s West Side

On October 4, 2022, 17 Detroit-based Urban Scientists spent the day volunteering with Life Remodeled, a non-profit focused on the intentional and equitable revitalization of Detroit neighborhoods.

LEARN MORE
October 20th, 2022 Case Study

The Science Behind Achieving Better Advertising Results

A changing media landscape requires changing strategies and tactics. Digitization, increasing automation and new business models have disrupted other industries. Now it’s the automotive industry’s turn.

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October 18th, 2022 Case Study

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

LEARN MORE
October 17th, 2022 Case Study

ServiceView drives 39% increase in dealership RO volume, uptick in other key metrics

The Problem Due to overall industry factors, dealership leaders needed to maximize service retention and boost aftersales revenue to compensate for a deficiency in new vehicle sales. Beyond that, as […]

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October 3rd, 2022 Article

The Growing Dealership Dilemma: Get Big or Get Out

A whirlpool of uncertainty is challenging today’s automotive industry – and dealerships are being pulled into the vortex, looking for a way forward in an environment where no easy answers exist.

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September 28th, 2022 Press Release

Urban Science launches industry first solution to help dealer groups inform high-stakes M&A decisions with near-real-time industry sales data, scientific precision

Urban Science® today announced the launch of MarketGrowth™, a first-of-its-kind, best-in-class solution that taps the company’s unrivaled near-real-time industry sales* data to empower dealer groups, marketing agencies and the consultants who support them to better understand market performance and potential across all brands and geographies.

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.