Marketing Performance

When shoppers are looking, science knows the most efficient way to convert them.

Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.

Find, manage and convert leads
with scientific certainty.

Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.


Convert more leads to sales.

Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.


See where you’re losing, and the best place to gain.

Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.


Intercept. Engage. Convert.

Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.


Near real-time insights.

Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.


Learn how to optimize your conversions

Scientific precision makes every marketing dollar work harder.

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Leads are the lifeblood of your sales and marketing strategy.

As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.

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Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

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Make every marketing dollar work harder.

Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.


Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.


Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.


Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.


This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.


Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

What our clients are saying.

“I have worked with many partners, and can say in all honesty that my Urban Science team is in a league of their own. The team’s passion for our company to succeed is evident in their willingness to help answer critical business issues and satisfy urgent requests.”

Current OEM lead client

“Urban Science knows the industry, understands tactics to improve traffic, as well as communicates extremely well. I think aside from providing accurate data and innovative ideas, communication is the biggest and most crucial part of our partnership. My Urban Science team and I talk daily to ensure all lead management requests as well as internal reports, requests, and ad hoc analyses are on track. I couldn’t ask for a better business partner.”

Current OEM lead client

“You guys are the best team in the business!”

Current OEM lead client

“Your talent and dedication is what makes the seemingly impossible, possible. Thank you for your patience, perseverance, and willingness to be flexible, as we all collaborated remotely. I am exceptionally proud to have you all as team members.”

Current OEM lead client

Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

Latest insights

June 19th,  2024

On-Demand Presentation: Accelerating Change – Urban Science/Harris Poll Insights

Urban Science recently welcomed members of the Automotive Press Association and Society of Automotive Analysts at our Detroit headquarters…

June 12th, 2024

Urban Science kicks off 2024 summer internship program, welcomes 29 new interns

Since our company was founded in 1977, we’ve established and reinforced our position as a leading global automotive consultancy and technology firm that drives innovation into every corner of the […]

June 4th, 2024

Urban Science launches EV sales forecasting, advanced EV sales insights, for automakers with U.S. retail operations via MarketView solution

Urban Science, a leading global automotive consultancy and technology firm, today announced the launch of its science-driven electric vehicle (EV) sales forecasting analysis for automakers with U.S. retail operations through its MarketView solution…

June 4th, 2024

How dealers can win over Gen Z buyers

This year’s Urban Science/Harris Poll offers welcome news for dealers looking to boost profits, gain customers and build loyalty. Data shows Gen Z consumers highly value dealerships, even more than just a year ago…

May 14th, 2024

Urban Science/Harris Poll study reveals increase in dealer relevance, dealers’ readiness for the future

DETROIT, Mich., May 7, 2024—Urban Science and The Harris Poll today released the 2024 Urban Science Dealership Transformation Index™ (DTI). Now in its third year, the DTI employs a science-driven […]

May 7th, 2024

Urban Science EV sales microstudy unveils U.S. electrification trends and state-level BEV market share leaders

DETROIT, Mich., May 7, 2024—Urban Science, a leading global automotive consultancy and technology firm, today released a proprietary electric vehicle (EV) sales microstudy rooted in the firm’s unrivaled industry sales […]

April 29th, 2024

Shades of change: How color preferences could influence EV adoption.

In the ever-evolving automotive industry, the significance of car color extends beyond aesthetics, embodying personal taste, societal trends and even technological progress.

April 1st, 2024

Charging ahead: navigating the dynamic evolution of the UK’s electric vehicle market in 2024

As we consider the 2023 surge in electric vehicle (EV) sales and their expanding market share, a crucial uncertainty lingers…

March 11th, 2024

Tech Century: From Dots on a Map… to Guiding Short- and Long-Term EV Success

Urban Science harnesses unrivaled data, scientific approach to anticipate the future and ground high-stakes decisions in confidence…

March 4th, 2024

Targeting tyre opportunity to help stabilize the impacts of a shifting industry on retailer service departments

In the automotive industry’s ever-evolving landscape, the rise of electric vehicles (EVs) is a leading trend…

February 21st, 2024

Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023

DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]


Let us help you cut through the chaos

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Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.