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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
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INSIGHT LAB
TOPICS
FEATURED
Urban Science launches industry first service-to-sales conversion analysis, empowering automakers to better measure, drive sales across service-loyal customers with near-real time dataUrban Scientist receives prestigious award for 1,000 hours of rescue work with The Red CrossUrban Science® today announced the launch of its ServiceView™ Service-to-Sales Analysis, which taps the power of the company’s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles…
Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.
Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…
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When shoppers are looking, science knows the most efficient way to convert them.
Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.
Find, manage and convert leads
with scientific certainty.
Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.
Convert more leads to sales.
Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.
See where you’re losing, and the best place to gain.
Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.
Intercept. Engage. Convert.
Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.
Near real-time insights.
Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.
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Scientific precision makes every marketing dollar work harder.
LEADMANAGEMENT™
Leads are the lifeblood of your sales and marketing strategy.
As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.
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TRAFFICVIEW™
Winning starts with knowing what you’re losing.
TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.
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*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
MEDIAPERFORMANCE™
Make every marketing dollar work harder.
Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.
EXPLORE
Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.
The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
With access to over 97% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.
Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.
This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.
Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.
What our clients are saying.
Latest insights
Urban Science launches industry first service-to-sales conversion analysis, empowering automakers to better measure, drive sales across service-loyal customers with near-real time data
Urban Science® today announced the launch of its ServiceView™ Service-to-Sales Analysis, which taps the power of the company’s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles…
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