Marketing Performance

When shoppers are looking, science knows the most efficient way to convert them.

Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.

Find, manage and convert leads
with scientific certainty.

Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.


Convert more leads to sales.

Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.


See where you’re losing, and the best place to gain.

Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.


Intercept. Engage. Convert.

Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.


Near real-time insights.

Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.


Learn how to optimize your conversions

Scientific precision makes every marketing dollar work harder.

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Leads are the lifeblood of your sales and marketing strategy.

As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.

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Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

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Make every marketing dollar work harder.

Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.


Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.


Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.


Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.


This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.


Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

What our clients are saying.

“I have worked with many partners, and can say in all honesty that my Urban Science team is in a league of their own. The team’s passion for our company to succeed is evident in their willingness to help answer critical business issues and satisfy urgent requests.”

Current OEM lead client

“Urban Science knows the industry, understands tactics to improve traffic, as well as communicates extremely well. I think aside from providing accurate data and innovative ideas, communication is the biggest and most crucial part of our partnership. My Urban Science team and I talk daily to ensure all lead management requests as well as internal reports, requests, and ad hoc analyses are on track. I couldn’t ask for a better business partner.”

Current OEM lead client

“You guys are the best team in the business!”

Current OEM lead client

“Your talent and dedication is what makes the seemingly impossible, possible. Thank you for your patience, perseverance, and willingness to be flexible, as we all collaborated remotely. I am exceptionally proud to have you all as team members.”

Current OEM lead client

Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

Latest insights

February 21st,  2024

Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023

DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]

February 20th, 2024

Navigating the Roads of Change: A Look into the Future of the Electric Vehicle Market in 2024 and Beyond

As we reflect on electric vehicle (EV) sales and market share growth in 2023, it’s clear that we’re witnessing the acceleration of a transformative era in the automotive industry…

January 24th, 2024

With increasing inventory and strong consumer demand, dealers need to step up to win auto buyers

This is the fifth in a series of Urban Science articles driven by our 2023 research conducted alongside The Harris Poll…

January 8th, 2024

Detroit-based Urban Scientists team up with Forgotten Harvest to help fight hunger in the Motor City

Two teams from our company’s Detroit-based headquarters recently set our #DoGreatThings value in motion by volunteering with Forgotten Harvest, a nonprofit dedicated to relieving hunger and preventing nutritious food waste […]

December 20th, 2023

New Jersey-based Urban Scientists prepare 1,500 ears of corn to help fight food insecurity

Whether in Detroit, New Delhi or New Jersey, or anywhere in between, each day Urban Scientists around the world embrace our #DoGreatThings value to make a positive impact in our […]

December 19th, 2023

Urban Science Nashville team organizes book drive to support community literacy efforts

At Urban Science, our collective commitment to our #InventTheFuture value guides our approach to driving innovation into every corner of the automotive industry – and progress in the communities where […]

December 4th, 2023

Urban Science awards $15,000 in microgrants to employee-selected nonprofits globally

At Urban Science, we take pride in our ability to drive progress into every corner of the automotive industry – and in the communities where our global team members live […]

November 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

The automotive industry is undergoing a seismic shift towards electric vehicles (EVs) and staying ahead of the curve is crucial for dealers.

November 27th, 2023

Mexico City-based Urban Scientists organized to help the city’s homeless cats

Earlier this year, Urban Scientists based in our Mexico City office participated in Gato Fest 2023, an event organized by Mexico City’s El Gato Vago shelter to raise awareness of […]


Let us help you cut through the chaos

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Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.