Marketing Performance

When shoppers are looking, science knows the most efficient way to convert them.

Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.

Find, manage and convert leads
with scientific certainty.

Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.

MANAGE LEADS
MANAGE LEADS

Convert more leads to sales.

Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.

UNCOVER DEFECTIONS
UNCOVER DEFECTIONS

See where you’re losing, and the best place to gain.

Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.

DRIVE SHOWROOM TRAFFIC
DRIVE SHOWROOM TRAFFIC

Intercept. Engage. Convert.

Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.

OPTIMIZE MEDIA
OPTIMIZE MEDIA

Near real-time insights.

Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.

CONTACT US

Learn how to optimize your conversions

Scientific precision makes every marketing dollar work harder.

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LEADMANAGEMENT

Leads are the lifeblood of your sales and marketing strategy.

As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.

EXPLORE
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TRAFFICVIEW

Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.

EXPLORE

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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AUTOHOOK®

Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

EXPLORE
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MEDIAPERFORMANCE™

Make every marketing dollar work harder.

Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.

EXPLORE

Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 96% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

What our clients are saying.

“I have worked with many partners, and can say in all honesty that my Urban Science team is in a league of their own. The team’s passion for our company to succeed is evident in their willingness to help answer critical business issues and satisfy urgent requests.”

Current OEM lead client

“Urban Science knows the industry, understands tactics to improve traffic, as well as communicates extremely well. I think aside from providing accurate data and innovative ideas, communication is the biggest and most crucial part of our partnership. My Urban Science team and I talk daily to ensure all lead management requests as well as internal reports, requests, and ad hoc analyses are on track. I couldn’t ask for a better business partner.”

Current OEM lead client

“You guys are the best team in the business!”

Current OEM lead client

“Your talent and dedication is what makes the seemingly impossible, possible. Thank you for your patience, perseverance, and willingness to be flexible, as we all collaborated remotely. I am exceptionally proud to have you all as team members.”

Current OEM lead client

Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

Latest insights

May 24th,  2023 Article

EVs in Australia: It’s a Question of Time.

Insights from a recent Harris Poll commissioned by Urban Science.

LEARN MORE
May 18th, 2023 Blog

Leading With Integrity: Urban Science Marketing Director’s Service With Girl Scouts of the USA

During her 16 years with Urban Science, Global Marketing and Communications Director Amy Bowering has been a driving force…

LEARN MORE
May 17th, 2023 Podcast

A Secret Weapon For Efficient Dealership Sales Processes.

Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data.

LEARN MORE
May 15th, 2023 Article

From CRMs to CDPs: How to Achieve Wins Today While Laying the Critical Groundwork for Tomorrow

In March, the sale price of the average new car slipped below sticker price for the first time in almost two years…

LEARN MORE
April 13th, 2023 Blog

Urban Science employees generate over $12,000 in Syria-Turkey disaster relief funding through company gift-match program

Donations – comprising $6,046 in employee contributions and a $6,046 corporate gift match – will support efforts to deliver critical aid to people impacted by the Syria-Turkey earthquakes.  In the […]

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March 22nd, 2023 Press Release

Urban Science launches industry first service-to-sales conversion analysis, empowering automakers to better measure, drive sales across service-loyal customers with near-real time data

Urban Science® today announced the launch of its ServiceView™ Service-to-Sales Analysis, which taps the power of the company’s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles…

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March 9th, 2023 Article

Urban Scientist receives prestigious award for 1,000 hours of rescue work with The Red Cross

On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.

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March 9th, 2023 Article

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

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February 21st, 2023 Press Release

Urban Science: U.S. auto dealership count stable; throughput dips slightly while EV, non-retail sales rise

Record number of core-based statistical areas had virtually no net change in dealership count U.S. share of EV sales increased 40% year over year; uptick was primarily driven by sales […]

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February 15th, 2023 Article

Mexico-City-based Urban Scientists bring joy to local children with toys for Día de los Reyes

In December, our colleagues working out of our Mexico City office came together to bring joy to their community by collecting and distributing toys to local children in celebration of the Christian holiday Día de los Reyes, also known as Three Kings Day or Epiphany.

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January 19th, 2023 Article

Nashville Office Reunites with Second Harvest Food Bank after Community Giving Grant award

Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

LEARN MORE

Let us help you cut through the chaos

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

EVs in Australia: It’s a Question of Time.

Insights from a recent Harris Poll commissioned by Urban Science.

Leading With Integrity: Urban Science Marketing Director’s Service With Girl Scouts of the USA

During her 16 years with Urban Science, Global Marketing and Communications Director Amy Bowering has been a driving force…

A Secret Weapon For Efficient Dealership Sales Processes.

Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data.