Marketing Performance

When shoppers are looking, science knows the most efficient way to convert them.

Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.

Find, manage and convert leads
with scientific certainty.

Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.

MANAGE LEADS
MANAGE LEADS

Convert more leads to sales.

Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.

UNCOVER DEFECTIONS
UNCOVER DEFECTIONS

See where you’re losing, and the best place to gain.

Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.

DRIVE SHOWROOM TRAFFIC
DRIVE SHOWROOM TRAFFIC

Intercept. Engage. Convert.

Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.

OPTIMIZE MEDIA
OPTIMIZE MEDIA

Near real-time insights.

Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.

CONTACT US

Learn how to optimize your conversions

Scientific precision makes every marketing dollar work harder.

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LEADMANAGEMENT

Leads are the lifeblood of your sales and marketing strategy.

As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.

EXPLORE
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TRAFFICVIEW

Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.

EXPLORE

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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AUTOHOOK®

Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

EXPLORE
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MEDIAPERFORMANCE™

Make every marketing dollar work harder.

Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.

EXPLORE

Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 97% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

What our clients are saying.

“I have worked with many partners, and can say in all honesty that my Urban Science team is in a league of their own. The team’s passion for our company to succeed is evident in their willingness to help answer critical business issues and satisfy urgent requests.”

Current OEM lead client

“Urban Science knows the industry, understands tactics to improve traffic, as well as communicates extremely well. I think aside from providing accurate data and innovative ideas, communication is the biggest and most crucial part of our partnership. My Urban Science team and I talk daily to ensure all lead management requests as well as internal reports, requests, and ad hoc analyses are on track. I couldn’t ask for a better business partner.”

Current OEM lead client

“You guys are the best team in the business!”

Current OEM lead client

“Your talent and dedication is what makes the seemingly impossible, possible. Thank you for your patience, perseverance, and willingness to be flexible, as we all collaborated remotely. I am exceptionally proud to have you all as team members.”

Current OEM lead client

Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

Latest insights

July 26th,  2022 Blog

Inspiring the Next Generation: UK Office Hosts Girls School for STEM-Focused Career Day

At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

LEARN MORE
July 21st, 2022 Article

Urban Science summer internship program meshes legacy, opportunity to drive learning and growth

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]

LEARN MORE
July 12th, 2022 Article

Urban Science named Corporate Partner of the Year by The Engineering Society of Detroit

Urban Science Founder and President Jim Anderson, alongside several Urban Science team members, recently attended The Engineering Society of Detroit’s (ESD) Annual Dinner at Ford Field in downtown Detroit. The […]

LEARN MORE
July 11th, 2022 Article

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands – including the OEMs, dealers and AdTech companies we serve – to create meaningful interactions with their target audiences.

LEARN MORE
June 21st, 2022 Article

Dealership Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

LEARN MORE
May 16th, 2022 Article

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas.

LEARN MORE
April 25th, 2022 Article

The EV Future

Through our research and findings we created a new, science-based methodology for capturing and analyzing the evolving views of the auto-buying public regarding the relevance of traditional automotive dealerships in the vehicle-buying process.

LEARN MORE
April 25th, 2022 Article

Introducing the Urban Science Dealership Transformation Index

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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April 12th, 2022 Case Study

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

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March 21st, 2022 Press Release

Car Wars and Urban Science Team Up to Help Dealers Understand Defections and Motivate Qualified Leads

Car Wars has collaborated with Urban Science to bring dealers three game-changing offerings to turn every lost sale into an opportunity for improvement: SalesAlert, TrafficView, and AutoHook.

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February 22nd, 2022 Article

Urban Science gifts additional $26,000 to WSU to fund National Society of Black Engineers endowed scholarships

Detroit-based automotive consultancy and technology firm has contributed more than $50,000 to endowment fund to date; gifts are helping to narrow the diversity gap in STEM careers, will create a […]

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Inspiring the Next Generation: UK Office Hosts Girls School for STEM-Focused Career Day

At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

Urban Science summer internship program meshes legacy, opportunity to drive learning and growth

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]

Urban Science named Corporate Partner of the Year by The Engineering Society of Detroit

Urban Science Founder and President Jim Anderson, alongside several Urban Science team members, recently attended The Engineering Society of Detroit’s (ESD) Annual Dinner at Ford Field in downtown Detroit. The […]