Marketing Performance

When shoppers are looking, science knows the most efficient way to convert them.

Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.

Find, manage and convert leads
with scientific certainty.

Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.

MANAGE LEADS
MANAGE LEADS

Convert more leads to sales.

Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.

UNCOVER DEFECTIONS
UNCOVER DEFECTIONS

See where you’re losing, and the best place to gain.

Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.

DRIVE SHOWROOM TRAFFIC
DRIVE SHOWROOM TRAFFIC

Intercept. Engage. Convert.

Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.

OPTIMIZE MEDIA
OPTIMIZE MEDIA

Near real-time insights.

Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.

CONTACT US

Learn how to optimize your conversions

Scientific precision makes every marketing dollar work harder.

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LEADMANAGEMENT

Leads are the lifeblood of your sales and marketing strategy.

As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.

EXPLORE
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TRAFFICVIEW

Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.

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*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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AUTOHOOK®

Help your dealers turn prospects into shoppers and shoppers into buyers.

AutoHook incentive campaigns are scientifically proven to efficiently turn in-market prospects into incremental showroom visits and new-to-brand sales through highly targeted, private offers.

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MEDIAPERFORMANCE™

Make every marketing dollar work harder.

Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.

EXPLORE

Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 96% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

What our clients are saying.

“I have worked with many partners, and can say in all honesty that my Urban Science team is in a league of their own. The team’s passion for our company to succeed is evident in their willingness to help answer critical business issues and satisfy urgent requests.”

Current OEM lead client

“Urban Science knows the industry, understands tactics to improve traffic, as well as communicates extremely well. I think aside from providing accurate data and innovative ideas, communication is the biggest and most crucial part of our partnership. My Urban Science team and I talk daily to ensure all lead management requests as well as internal reports, requests, and ad hoc analyses are on track. I couldn’t ask for a better business partner.”

Current OEM lead client

“You guys are the best team in the business!”

Current OEM lead client

“Your talent and dedication is what makes the seemingly impossible, possible. Thank you for your patience, perseverance, and willingness to be flexible, as we all collaborated remotely. I am exceptionally proud to have you all as team members.”

Current OEM lead client

Proving the clarity of our vision every day.
On every sale.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

Latest insights

September 19th,  2023

Urban Science Summer Internship Program 2023: saluting 36 interns and their many contributions globally

Each summer, our company proudly welcomes interns from across the world as they further their education…

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September 7th, 2023

Tapping into service data to boost performance across retailer aftersales networks

The retailer aftersales business model is facing significant change as the vehicle parc begins to transition to Electric Vehicles…

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September 5th, 2023

Securing dealership futures: driving sales leads through service loyal customers

Dealers are more apprehensive about future growth than they were in 2022 – and they’re struggling to find high-quality leads…

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September 5th, 2023

The Agency Model is coming. Here’s how to track its financial implications.

As OEMs begin to shift toward the agency model and the flexibility it allows them, questions abound as the retail landscape is yet to be fully realized…

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August 28th, 2023

Urban Scientist and lifelong volunteer receives service award from Detroit-area nonprofit

At Urban Science, our philanthropic and volunteerism initiatives are rooted in our collective commitment to build a global community that’s inclusive, ethical and inspiring. And each day, all around the […]

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August 28th, 2023

Aftersales in the EV future: plan now to realize tomorrow’s potential

In a recent Harris Poll study commissioned by Urban Science, global auto buyers revealed how they view the future and their relationships to personal transportation…

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August 24th, 2023

In the race to connect with EV shoppers, data is in the driver’s seat.

Auto buyers are putting the automotive world on notice: They’re serious about the EV future, and what only yesterday was a fringe market…

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August 21st, 2023

Energizing the future: Detroit office hosts Girls in Engineering Academy for STEM immersion day and mentorship from women Urban Scientists

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. And we know our […]

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August 16th, 2023

The unquestioned data advantage in the dealership buy/sell equation

Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into the equation…

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August 15th, 2023

Urban Science Annual Index: from maintenance to excellence – preparing fixed ops to thrive in the EV future

Fourth in a series of Urban Science articles driven by our 2023 Dealership Transformation Index research conducted alongside The Harris Poll…

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August 10th, 2023

Urban Science: U.S. automotive dealer count remains stable, dealership throughput expected to rise to highest level since pandemic

DETROIT, August 10, 2023 – Urban Science® today announced highlights from its 2023 midyear Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail network through […]

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.