In the complex retail world, we capture more leads and drive them through the funnel.

Consumers are demanding change, with fast-changing shopping and buying patterns. While technology drives this change, it can also be used to conquer it. Urban Science has engineered a seamless, proven process to capture leads and convert them to sales. You’ll see the full picture of sales and defections and have powerful insight into how successful your dealers are at converting leads to sales. Its the one way to understand what’s working and what’s not — making sure every marketing dollar works as hard as it can.

Control your leads or else they will control you.

Lead management is a complex and multi-disciplined endeavor. When you have the right partner, you can find, score, convert, and monitor lead performance every minute of every day. Urban Science has the tools, experience, and expertise to supercharge your lead management into fast and impactful results.

Health monitoring
Health monitoring

Bring excellence to lead execution

Leads are a 24 x 7 x 365 business, and so is our proven system to monitor that websites, disposition endpoints, and servers are performing flawlessly, and that lead volumes and throughputs are at expected levels.

Program management
Program management

We surround you with support and smarts

Dedicated support teams not only provide program and technical support, but also in-depth strategic reviews of data quality, performance trends, and opportunities for strategic program growth.

Turnkey implementation
Turnkey implementation

Get everyone engaged and go

Standardized and time-tested CRM integrations mean streamlined program setup and dealer onboarding to ensure dealer engagement and program satisfaction.

Training & support
Training & support

Start up and sustain success

To ensure successful program adoption and usage, we provide robust support for program launch with all stakeholders, and ongoing communications and training to maintain engagement and usage.

CONTACT US

We make it easy to get powerful results.

LeadManagement programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.

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LEADFLOW™

Leads are the lifeblood of sales, so ensure every one is captured, validated, enhanced, and delivered flawlessly to dealers and corporate CRMs.

  • Capture and collect leads from all online and offline sources, in any format, in real time
  • Enhance your lead pipeline with an infusion of third-party leads, expertly negotiated and integrated by our expert team
  • Improve data quality through our rigorous process for cleansing, standardization, and enrichment
  • Focus precious marketing resources on the leads most likely to purchase, leveraging our proprietary, near real-time, lead scoring methodology
  • Ensure efficient and flawless delivery of leads to dealers, thanks to our turnkey CRM integrations
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LEADVIEW™

To improve dealer and brand market share, it’s essential to truly understand your customer demand ecosystem and proactively manage the key metrics that matter.

  • Measure lead program performance key metrics — including lead volume, response times, and close rates by source and by model
  • Understand where you’re losing sales, with standard near real-time lead defection reporting
  • Ensure consensus between all stakeholders with platform views for corporate, regional offices, and dealers
  • Dig deeper into your metrics with detailed criteria filters and industry-leading data visualizations
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PROPENSITYSCORING™

Not all leads are created equally, so it’s essential to focus your marketing resources based on the leads most likely to convert to sale, and tailor your messaging strategies for the greatest impact.

  • With 12 years of historical data, including 121 million transactions, Urban Science has the largest, most accurate understanding of automotive consumer purchase history
  • Our proprietary methodology scores leads based on their likelihood to purchase your brand and assigns each lead with a category of urgency
  • Our analytical model is driven by a combination of OEM and third-party lead data, demographic appends, our exclusive industry daily sales data, and our deep knowledge of dealer network convenience
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Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best in class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 97% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, consumer details, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Latest insights

May 16th,  2022

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas.

LEARN MORE
April 25th, 2022

Introducing the Urban Science Dealership Transformation Index

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

LEARN MORE
April 12th, 2022 Case Study

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

LEARN MORE
March 21st, 2022 Press Release

Car Wars and Urban Science Team Up to Help Dealers Understand Defections and Motivate Qualified Leads

Car Wars has collaborated with Urban Science to bring dealers three game-changing offerings to turn every lost sale into an opportunity for improvement: SalesAlert, TrafficView, and AutoHook.

LEARN MORE
February 22nd, 2022 Article

Urban Science gifts additional $26,000 to WSU to fund National Society of Black Engineers endowed scholarships

Detroit-based automotive consultancy and technology firm has contributed more than $50,000 to endowment fund to date; gifts are helping to narrow the diversity gap in STEM careers, will create a […]

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February 17th, 2022 Press Release

U.S. auto dealership network store count, profits increase despite inventory challenges in 2021

While pandemic-driven consumer behavior shifts and profitability increases enhanced short-term margins, Urban Science warns auto manufacturers to remain focused on right-sizing networks for long-term success. DETROIT, February 17, 2022 – […]

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February 11th, 2022 Press Release

Shanghai-based Urban Scientists reflect, celebrate during Chinese New Year celebration

At Urban Science, it’s no secret our strength lies in our people. We’re a community of uniquely different, curious and creative problem solvers who use our diverse range of backgrounds […]

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December 6th, 2021 Press Release

Why Focusing on Aftersales Makes Sense Right Now.

With current new-vehicle inventories at record low levels, making the most out of your fixed ops is essential – now more than ever.

LEARN MORE
December 6th, 2021 Press Release

Outstanding Recalls: Your Opportunity to Turn a Negative into a Positive for Your Customers.

Reaching out demonstrates concern in three critical ways. Let’s face it: customers consider recalls a hassle. Yet when recalls concern safety-related items, inconvenience needs to take a back seat.

LEARN MORE
December 2nd, 2021 Press Release

Urban Science awards 25 microgrants to nonprofits and charities selected by global team members

At Urban Science, we understand – and deeply appreciate – the contributions nonprofits and charitable organizations make in the communities where our 900+ team members live and do business. From […]

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November 17th, 2021 Blog

Urban Science’s Nashville team holds diaper drive to help children, families in need

Urban Scientists in Music City recently put our commitment to community into practice to assist Nashville Diaper Connection (NDC) on its mission to ensure every baby in Davidson County – home to Nashville – has enough diapers to stay clean, dry and healthy. 

LEARN MORE

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TRAFFICVIEW™

Winning starts
with knowing
what you’re losing.

EXPLORE

AUTOHOOK®

Help your dealers turn prospects into shoppers and shoppers into buyers.

EXPLORE

MEDIAPERFORMANCE™

Make every marketing
dollar work harder.

EXPLORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas.

Introducing the Urban Science Dealership Transformation Index

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.