In the complex retail world, we capture more leads and drive them through the funnel.

Consumers are demanding change, with fast-changing shopping and buying patterns. While technology drives this change, it can also be used to conquer it. Urban Science has engineered a seamless, proven process to capture leads and convert them to sales. You’ll see the full picture of sales and defections and have powerful insight into how successful your dealers are at converting leads to sales. Its the one way to understand what’s working and what’s not — making sure every marketing dollar works as hard as it can.

Control your leads or else they will control you.

Lead management is a complex and multi-disciplined endeavor. When you have the right partner, you can find, score, convert, and monitor lead performance every minute of every day. Urban Science has the tools, experience, and expertise to supercharge your lead management into fast and impactful results.

Health monitoring
Health monitoring

Bring excellence to lead execution

Leads are a 24 x 7 x 365 business, and so is our proven system to monitor that websites, disposition endpoints, and servers are performing flawlessly, and that lead volumes and throughputs are at expected levels.

Program management
Program management

We surround you with support and smarts

Dedicated support teams not only provide program and technical support, but also in-depth strategic reviews of data quality, performance trends, and opportunities for strategic program growth.

Turnkey implementation
Turnkey implementation

Get everyone engaged and go

Standardized and time-tested CRM integrations mean streamlined program setup and dealer onboarding to ensure dealer engagement and program satisfaction.

Training & support
Training & support

Start up and sustain success

To ensure successful program adoption and usage, we provide robust support for program launch with all stakeholders, and ongoing communications and training to maintain engagement and usage.

CONTACT US

We make it easy to get powerful results.

LeadManagement programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.

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LEADFLOW™

Leads are the lifeblood of sales, so ensure every one is captured, validated, enhanced, and delivered flawlessly to dealers and corporate CRMs.

  • Capture and collect leads from all online and offline sources, in any format, in real time
  • Enhance your lead pipeline with an infusion of third-party leads, expertly negotiated and integrated by our expert team
  • Improve data quality through our rigorous process for cleansing, standardization, and enrichment
  • Focus precious marketing resources on the leads most likely to purchase, leveraging our proprietary, near real-time, lead scoring methodology
  • Ensure efficient and flawless delivery of leads to dealers, thanks to our turnkey CRM integrations
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LEADVIEW™

To improve dealer and brand market share, it’s essential to truly understand your customer demand ecosystem and proactively manage the key metrics that matter.

  • Measure lead program performance key metrics — including lead volume, response times, and close rates by source and by model
  • Understand where you’re losing sales, with standard near real-time lead defection reporting
  • Ensure consensus between all stakeholders with platform views for corporate, regional offices, and dealers
  • Dig deeper into your metrics with detailed criteria filters and industry-leading data visualizations
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PROPENSITYSCORING™

Not all leads are created equally, so it’s essential to focus your marketing resources based on the leads most likely to convert to sale, and tailor your messaging strategies for the greatest impact.

  • With 12 years of historical data, including 121 million transactions, Urban Science has the largest, most accurate understanding of automotive consumer purchase history
  • Our proprietary methodology scores leads based on their likelihood to purchase your brand and assigns each lead with a category of urgency
  • Our analytical model is driven by a combination of OEM and third-party lead data, demographic appends, our exclusive industry daily sales data, and our deep knowledge of dealer network convenience
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Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.

The Urban Science® DataHub™ is one of the superpowers that make our solutions best in class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 97% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, consumer details, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Latest insights

September 28th,  2022 Press Release

Urban Science launches industry first solution to help dealer groups inform high-stakes M&A decisions with near-real-time industry sales data, scientific precision

Urban Science® today announced the launch of MarketGrowth™, a first-of-its-kind, best-in-class solution that taps the company’s unrivaled near-real-time industry sales* data to empower dealer groups, marketing agencies and the consultants who support them to better understand market performance and potential across all brands and geographies.

LEARN MORE
September 26th, 2022 Case Study

VDX.tv + Urban Science – Building Automotive Solutions Together

With over 60 years of combined experience in the auto industry, and relationships with most major OEMs, Urban Science and VDX.tv have collaborated to build analytically driven marketing solutions that […]

LEARN MORE
September 22nd, 2022 Case Study

Discover Your Formula: Urban Science’s unique approach to holistic employee support

At Urban Science, we help leading global automakers, their dealerships, and the AdTech companies that support them, create clarity and business certainty in even the most ambiguous market conditions. We […]

LEARN MORE
September 16th, 2022 Case Study

Converting open Takata Airbag recalls into an opportunity for increased brand loyalty

The Problem Despite ongoing efforts, a major North American OEM still had many vehicles on the road in need of recall repairs related to Takata Airbags. They found that despite […]

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August 30th, 2022 Case Study

From intern to mentor and STEM diversity advocate: an Urban Scientist’s formula for success

For many years, Urban Science’s internship program has unlocked new pathways for personal and professional growth by empowering college students and new employees to develop their professional and interpersonal skills […]

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August 18th, 2022 Press Release

U.S. auto dealership count remains stable; EV adoption surges in Florida, southeast in first half of 2022

DETROIT, August 18, 2022 – Urban Science® today announced highlights from its 2022 midyear Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail network despite […]

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August 17th, 2022 Blog

Nashville Team Members Fight Food Insecurity Alongside Second Harvest Food Bank

In August 2022, members of our Nashville team made a positive impact on their neighbors in need by spending the day volunteering, including cold-sorting frozen and perishable food donations, with […]

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July 26th, 2022 Blog

Inspiring the Next Generation: UK Office Hosts Girls School for STEM-Focused Career Day

At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

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July 21st, 2022 Article

Urban Science summer internship program meshes legacy, opportunity to drive learning and growth

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]

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July 12th, 2022 Article

Urban Science named Corporate Partner of the Year by The Engineering Society of Detroit

Urban Science Founder and President Jim Anderson, alongside several Urban Science team members, recently attended The Engineering Society of Detroit’s (ESD) Annual Dinner at Ford Field in downtown Detroit. The […]

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July 11th, 2022 Article

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands – including the OEMs, dealers and AdTech companies we serve – to create meaningful interactions with their target audiences.

LEARN MORE

Let us help you cut through the chaos

TRAFFICVIEW™

Winning starts
with knowing
what you’re losing.

EXPLORE

AUTOHOOK®

Help your dealers turn prospects into shoppers and shoppers into buyers.

EXPLORE

MEDIAPERFORMANCE™

Make every marketing
dollar work harder.

EXPLORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Urban Science launches industry first solution to help dealer groups inform high-stakes M&A decisions with near-real-time industry sales data, scientific precision

Urban Science® today announced the launch of MarketGrowth™, a first-of-its-kind, best-in-class solution that taps the company’s unrivaled near-real-time industry sales* data to empower dealer groups, marketing agencies and the consultants who support them to better understand market performance and potential across all brands and geographies.

VDX.tv + Urban Science – Building Automotive Solutions Together

With over 60 years of combined experience in the auto industry, and relationships with most major OEMs, Urban Science and VDX.tv have collaborated to build analytically driven marketing solutions that […]

Discover Your Formula: Urban Science’s unique approach to holistic employee support

At Urban Science, we help leading global automakers, their dealerships, and the AdTech companies that support them, create clarity and business certainty in even the most ambiguous market conditions. We […]