The complete story of your sales and defections.

TrafficView delivers first-ever insights into your dealers’ traffic by matching your dealers’ CRM data with industry-wide sales* data from the Urban Science® DataHub™. TrafficView empowers your dealers to make data-driven decisions by breaking down these findings by lead source, model, salesperson, and geography to help you pinpoint what is driving defections to your competitors.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

RESULTS

11.4% average improvement in buyer share*

* Buyer Share defined as total % of buyers in Dealer CRM that purchased from Dealer

20% decrease in defections

The 5 key challenges to finding clarity

We’ll show you how the same data that obscures your dealers’ problems can reveal the solutions. While it may seem like you can never truly identify what costs your dealers a lead, it is actually possible to uncover their weak spots and take action to improve performance.

LEAD SOURCES
LEAD SOURCES

Laser focus your marketing spend and effort on the sources that work

Improve your visibility into sales and defections by lead source to identify low opportunity sources and potential treatment issues.

FOLLOW-UP PROCESSES
FOLLOW-UP PROCESSES

Expose weaknesses in your lead follow-up process

Track your daily sales and show clearly when your competitors are conquering your sales efforts and causing defections.

SALESPERSON PERFORMANCE
SALESPERSON PERFORMANCE

Identify opportunities for improvement by salesperson

Illuminate the impact of mix and volume on performance as well as which salespeople are losing the most sales.

INVENTORY MIX
INVENTORY MIX

Inform the models and trims you’re stocking

Reveal the models and trims that your dealers’ leads bought from other dealers to identify potential mix issues.

GEOGRAPHIC OPPORTUNITY
GEOGRAPHIC OPPORTUNITY

Target your marketing efforts to acquire more traffic and buyers

Drive customers in instead of watching them drive by. You’ll see where there are “holes” in your primary market areas where you’re consistently losing sales to other dealers.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 97% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Delete defections. Grab sales. Real dealers tell you how we help.

JIM HENNE

General Manager of Performance Toyota
and Performance Volvo

Latest insights

May 16th,  2022

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas.

LEARN MORE
April 25th, 2022

Introducing the Urban Science Dealership Transformation Index

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

LEARN MORE
April 12th, 2022 Case Study

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

LEARN MORE
March 21st, 2022 Press Release

Car Wars and Urban Science Team Up to Help Dealers Understand Defections and Motivate Qualified Leads

Car Wars has collaborated with Urban Science to bring dealers three game-changing offerings to turn every lost sale into an opportunity for improvement: SalesAlert, TrafficView, and AutoHook.

LEARN MORE
February 22nd, 2022 Article

Urban Science gifts additional $26,000 to WSU to fund National Society of Black Engineers endowed scholarships

Detroit-based automotive consultancy and technology firm has contributed more than $50,000 to endowment fund to date; gifts are helping to narrow the diversity gap in STEM careers, will create a […]

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February 17th, 2022 Press Release

U.S. auto dealership network store count, profits increase despite inventory challenges in 2021

While pandemic-driven consumer behavior shifts and profitability increases enhanced short-term margins, Urban Science warns auto manufacturers to remain focused on right-sizing networks for long-term success. DETROIT, February 17, 2022 – […]

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February 11th, 2022 Press Release

Shanghai-based Urban Scientists reflect, celebrate during Chinese New Year celebration

At Urban Science, it’s no secret our strength lies in our people. We’re a community of uniquely different, curious and creative problem solvers who use our diverse range of backgrounds […]

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December 6th, 2021 Press Release

Why Focusing on Aftersales Makes Sense Right Now.

With current new-vehicle inventories at record low levels, making the most out of your fixed ops is essential – now more than ever.

LEARN MORE
December 6th, 2021 Press Release

Outstanding Recalls: Your Opportunity to Turn a Negative into a Positive for Your Customers.

Reaching out demonstrates concern in three critical ways. Let’s face it: customers consider recalls a hassle. Yet when recalls concern safety-related items, inconvenience needs to take a back seat.

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December 2nd, 2021 Press Release

Urban Science awards 25 microgrants to nonprofits and charities selected by global team members

At Urban Science, we understand – and deeply appreciate – the contributions nonprofits and charitable organizations make in the communities where our 900+ team members live and do business. From […]

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November 17th, 2021 Blog

Urban Science’s Nashville team holds diaper drive to help children, families in need

Urban Scientists in Music City recently put our commitment to community into practice to assist Nashville Diaper Connection (NDC) on its mission to ensure every baby in Davidson County – home to Nashville – has enough diapers to stay clean, dry and healthy. 

LEARN MORE

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MEDIAPERFORMANCE™

Make every marketing
dollar work harder.

EXPLORE

LEADMANAGEMENT™

Leads are the lifeblood
of your sales and
marketing strategy.

EXPLORE

AUTOHOOK®

Help your dealers turn
prospects into shoppers
and shoppers into buyers.

EXPLORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas.

Introducing the Urban Science Dealership Transformation Index

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.