The complete story of your sales and defections.

TrafficView delivers first-ever insights into your dealers’ traffic by matching your dealers’ CRM data with industry-wide sales* data from the Urban Science® DataHub™. TrafficView empowers your dealers to make data-driven decisions by breaking down these findings by lead source, model, salesperson, and geography to help you pinpoint what is driving defections to your competitors.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

RESULTS

11.4% average improvement in buyer share*

* Buyer Share defined as total % of buyers in Dealer CRM that purchased from Dealer

20% decrease in defections

The 5 key challenges to finding clarity

We’ll show you how the same data that obscures your dealers’ problems can reveal the solutions. While it may seem like you can never truly identify what costs your dealers a lead, it is actually possible to uncover their weak spots and take action to improve performance.

LEAD SOURCES
LEAD SOURCES

Laser focus your marketing spend and effort on the sources that work

Improve your visibility into sales and defections by lead source to identify low opportunity sources and potential treatment issues.

FOLLOW-UP PROCESSES
FOLLOW-UP PROCESSES

Expose weaknesses in your lead follow-up process

Track your daily sales and show clearly when your competitors are conquering your sales efforts and causing defections.

SALESPERSON PERFORMANCE
SALESPERSON PERFORMANCE

Identify opportunities for improvement by salesperson

Illuminate the impact of mix and volume on performance as well as which salespeople are losing the most sales.

INVENTORY MIX
INVENTORY MIX

Inform the models and trims you’re stocking

Reveal the models and trims that your dealers’ leads bought from other dealers to identify potential mix issues.

GEOGRAPHIC OPPORTUNITY
GEOGRAPHIC OPPORTUNITY

Target your marketing efforts to acquire more traffic and buyers

Drive customers in instead of watching them drive by. You’ll see where there are “holes” in your primary market areas where you’re consistently losing sales to other dealers.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 97% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Delete defections. Grab sales. Real dealers tell you how we help.

JIM HENNE

General Manager of Performance Toyota
and Performance Volvo

Progressive dealers tap into seamless solutions.

“I find a lot of value in the data in TrafficView as we can see the defections and get an idea where these customers are going. Also, the 90 Days to Sale shows us the consumer journey. From day 7 until the end and we can see when defections are taking place and use this with our marketing efforts.”

“Traffic View allows us to quickly find potential blind spots at a glance.  It maximizes time spent in reviewing the data, organizes and creates helpful filters seamlessly to allow coaching opportunities. I typically forward the screen shots from the monthly traffic view to our team so they can see the scoreboard and know that the management team is routinely looking for growth opportunities and focused on the team members that need help.”

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In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

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November 3rd, 2022 Press Release

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

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Let us help you cut through the chaos

MEDIAPERFORMANCE™

Make every marketing
dollar work harder.

EXPLORE

LEADMANAGEMENT™

Leads are the lifeblood
of your sales and
marketing strategy.

EXPLORE

AUTOHOOK®

Help your dealers turn
prospects into shoppers
and shoppers into buyers.

EXPLORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Nashville Office Reunites with Second Harvest Food Bank after Community Giving Grant award

Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

A day in the life of an Urban Science intern | Sao Paulo, Brazil

Since Urban Science was founded in 1977, we’ve become the automotive industry’s go-to resource for solving mission-critical challenges around the world. During this time, we’ve expanded our global footprint to […]

Urban Science microgrant program awards $15,000 to employee selected nonprofits globally

At Urban Science, we’re known for tapping the power of our unrivaled data and technology – and our proven scientific processes and methodologies to help automotive manufacturers and dealers, and the advertising technology firms that support them, achieve clarity and business certainty in even the most ambiguous market conditions.