The complete story of your sales and defections.

TrafficView delivers first-ever insights into your dealers’ traffic by matching your dealers’ CRM data with industry-wide sales* data from the Urban Science® DataHub™. TrafficView empowers your dealers to make data-driven decisions by breaking down these findings by lead source, model, salesperson, and geography to help you pinpoint what is driving defections to your competitors.

Source: Urban Science® DataHub™ | New Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

RESULTS

11.4% average improvement in buyer share*

* Buyer Share defined as total % of buyers in Dealer CRM that purchased from Dealer

20% decrease in defections

The 5 key challenges to finding clarity

We’ll show you how the same data that obscures your dealers’ problems can reveal the solutions. While it may seem like you can never truly identify what costs your dealers a lead, it is actually possible to uncover their weak spots and take action to improve performance.

LEAD SOURCES
LEAD SOURCES

Laser focus your marketing spend and effort on the sources that work

Improve your visibility into sales and defections by lead source to identify low opportunity sources and potential treatment issues.

FOLLOW-UP PROCESSES
FOLLOW-UP PROCESSES

Expose weaknesses in your lead follow-up process

Track your daily sales and show clearly when your competitors are conquering your sales efforts and causing defections.

SALESPERSON PERFORMANCE
SALESPERSON PERFORMANCE

Identify opportunities for improvement by salesperson

Illuminate the impact of mix and volume on performance as well as which salespeople are losing the most sales.

INVENTORY MIX
INVENTORY MIX

Inform the models and trims you’re stocking

Reveal the models and trims that your dealers’ leads bought from other dealers to identify potential mix issues.

GEOGRAPHIC OPPORTUNITY
GEOGRAPHIC OPPORTUNITY

Target your marketing efforts to acquire more traffic and buyers

Drive customers in instead of watching them drive by. You’ll see where there are “holes” in your primary market areas where you’re consistently losing sales to other dealers.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 98% of industry new vehicle sales in the U.S., our industry-exclusive datasets gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Delete defections. Grab sales. Real dealers tell you how we help.

JIM HENNE

General Manager of Performance Toyota
and Performance Volvo

Latest insights

June 8th,  2021 Case Study

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

LEARN MORE
June 3rd, 2021 Blog

Attention: You may not have your consumers’ attention.

Urban Science’s recent online study revealed automotive marketers might not be capturing their audiences’ attention like they think they are.

LEARN MORE
May 11th, 2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

LEARN MORE
May 4th, 2021 Article

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors.

LEARN MORE
April 16th, 2021 Article

Aftersales After COVID-19: A One-Year Snapshot

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management.

LEARN MORE
March 30th, 2021 Article

Consumers find value in online advertising – on their terms.

It’s no secret that online advertising is a great medium to capture consumers’ attention. In a recent Urban Science online study, we found that 86% of consumers find value in online ads.

LEARN MORE
March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

LEARN MORE
March 1st, 2021 Infographic

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

LEARN MORE
February 10th, 2021 Press Release

Urban Science reports 2020 sales throughput for U.S. dealerships declined to 2012 levels

Urban Science released statistics and insights today from its 2020 Automotive Franchise Activity Report (FAR), indicating a small decrease in dealership rooftops but a large decrease in sales throughput.

LEARN MORE
February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE
February 5th, 2021 Blog

In-Market Shoppers Online Behavior Unlocked

During the coronavirus pandemic, many of us find ourselves online more – browsing, connecting with friends, or simply passing time – but how much more is more? In a recent […]

LEARN MORE

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MEDIAPERFORMANCE™

Make every marketing
dollar work harder.

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LEADMANAGEMENT™

Leads are the lifeblood
of your sales and
marketing strategy.

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AUTOHOOK®

Help your dealers turn
prospects into shoppers
and shoppers into buyers.

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

Attention: You may not have your consumers’ attention.

Urban Science’s recent online study revealed automotive marketers might not be capturing their audiences’ attention like they think they are.

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.