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At Urban Science, you can discover your formula for success.

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Latest insights

June 27th,  2025

How to Turn Your Service Drive into a Smart Revenue Engine

The service department is no longer just a place for oil changes and repairs — it has untapped revenue potential and a strategic touchpoint for long-term customer engagement…

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June 16th, 2025

Leveraging Defection Data to Maximize Marketing & Sales Performance 

Our DMSC 25 keynote proved just how critical defection data has become.

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June 16th, 2025

How Past Performance Predicts Future Behavior

The future of personalization may be rooted in the past — if you know where to look.

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June 9th, 2025

Unlocking Brand Loyalty Through Key Repair Order Data

A leading luxury automotive brand sought to enhance customer loyalty by leveraging service repair order data…

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June 9th, 2025

Leveraging Service-to-Sales Analysis to Pinpoint Loyalty Improvement Opportunities

A leading luxury automotive brand was considering developing a brand loyalty program but needed concrete data to understand how many of its service customers returned to purchase a new vehicle…

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June 2nd, 2025

DriveCentric Announces Bi-Directional Integration with Urban Science to Enhance Lead Management for Automotive Dealerships with Daily Defection Data 

DriveCentric, a leading provider of modern CRM solutions for automotive dealerships, has partnered with Urban Science, a global automotive consultancy and technology firm, to introduce a new bi-directional integration. This […]

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May 30th, 2025

Improving dealer outcomes with defection insights

What is defection data? Unfortunately, not every lead converts to a sale – and in many cases, dealers have no visibility into where their leads go when they convert at […]

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May 30th, 2025

Urban Science talks April auto sales and EVs on CBT News

What’s next for auto sales, EV adoption and shifting consumer trends? Tom Kondrat, Urban Science’s global lead of advanced analytics, recently appeared on CBT News to break down the data […]

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May 27th, 2025

Four Key Trends Shaping the Aftersales Landscape in 2025

America’s roads are busier than they have been in years. Traffic volumes finally returned to pre-pandemic levels in the first quarter of 2025. Meanwhile, drivers are hanging onto their vehicles […]

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May 19th, 2025

Empowering Automotive Industry Performance with Business Planning

Margins are under pressure. Regulatory uncertainty is making it harder to maintain pricing strategies and protect profitability. Electric vehicle (EV) adoption is accelerating — but not evenly — and trends […]

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May 12th, 2025

Fullpath Elevates Customer Data Platform (CDP) with Urban Science Defection Data Integration

News release originally published by Fullpath DETROIT, Mich., April 24, 2025 /PRNewswire/ — Fullpath, automotive’s leading Customer Data Platform (CDP), is thrilled to announce its latest integration with Urban Science, a leading […]

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  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

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