Data Excellence

Clean, accurate and robust data foundation to harness the full power of your performance analytics.

Predictive Modeling

Insights into trends and customer behaviors to inform strategic planning and empower efficient operations.

Prescriptive Analytics

Drive outcome-based decision-making, optimize performance, enhance customer experiences and achieve business results.

We deliver breakthrough potential.

Our brilliant people combine industry-leading intelligence, a scientific approach and future-focused technology to drive success in the ever-evolving automotive market. We are leaders because we discover, analyze and activate opportunities through the clarity of a scientific lens.

Driving discovery, action,
and measured success.

We don’t just solve problems—we break through them. Our actionable strategies and technology solutions help OEMs, dealers and automotive marketers target better, sell more, gain market share, and maximize revenue.

Whether it’s predicting demand trends, optimizing marketing performance, or improving enterprise-wide operations, we deliver prescriptive insights that turn challenges into competitive advantages. There’s no better partner than Urban Science to make sure you’re breaking through and driving results.

Our vision

A world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future.

Our formula. Your advantage.

People, process, data, and technology. We bring them together and harness them as the Power of 4®. These four scientific disciplines create an exponential output that maximizes our analytics expertise and ability to find the best answer for our clients. Fundamentally, the Power of 4 unleashes and maximizes the ability science gives us to create, test, learn, and improve. More importantly, it’s our key formula in unlocking opportunities.

(People
X Process
X Data
X Technology
)Science

1/4

Relentlessly curious, our teams are driven to solve extraordinary business challenges through science.

Proprietary critical path for processing countless data combinations in seconds.

The deepest, most accurate source of automotive data available in near real-time.

Creating new tools to put the power of science into many hands, delivering insights that increase the ability to drive new business.

For over 40 years, we’ve seen the solution when others only saw the problem.

In 1977, Jim Anderson proved that the right man, with the right insight and the right computer, could change the world. What started with one man — who was determined to solve a mission-critical challenge for Cadillac — and one computer grew to over 850 employees in 20 offices across the world, including ChannelVantage, a strategic partner to GM. The inventions of computer dot mapping and modern network planning were proof that science could solve unsolvable problems. That led us to expand into all realms of the automotive business. Doing business in every corner of the world has opened new doors into new industries. They all have data. They all have problems. And they can all benefit from science-based solutions.

SciAI
SciAI is a sophisticated intelligence engine that blends quantitative analysis with human expertise, creating what we call Decision Science — the power behind driving actionable decision-making and superior business outcomes.

Our corporate leadership

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Our global offices

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

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