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8 月 11th, 2026

The Conversion Gap: Turning Defection Data into Dealership Growth

Tune in to hear Eric DeMont, Executive Director of Dealer Solutions and Growth break down the conversion gap and how dealers can turn data into meaningful dealership growth.

Urban Science launches vehicle sales forecasting module to help OEMs turn daily sales data into a science-driven decision engine

Urban Science today announced the release of its End of Month Forecasting module, which delivers daily visibility into projected vehicle sales performance to automakers doing business in the U.S. This offering identifies shifts in market conditions before month-end results are finalized, empowering users to act on emerging opportunities and risks sooner than traditional sales […]

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8 月 4th, 2026

How Outcome-Based Incrementality Testing Can Help Wasted Ad Spend from Eroding Media Efficiency

As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…

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8 月 4th, 2026

How Today’s Digital-First Buyers Are Reshaping Automotive Retail: Urban Science Shares Perspective in CDG News

Vehicle buyers are spending more time researching, prioritizing value and relying on digital channels throughout the purchase journey. Urban Science’s Carl Matter shares how dealers can use stronger digital engagement, timely follow-up and verified sales data to improve marketing ROI and connect with qualified buyers.

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8 月 4th, 2026

Urban Science’s Carl Matter Discusses Outcome-Based Advertising on the ADOTAT Podcast

On the ADOTAT Podcast, Urban Science’s Carl Matter explains why verified vehicle sales, not clicks or impressions, should guide automotive media decisions. He discusses outcome-based advertising, reducing wasted ad spend and using sales truth to improve marketing performance and ROI.

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