Today’s vehicle shoppers are more likely than ever to compare multiple dealerships as affordability concerns continue to shape purchasing decisions making it increasingly difficult for even the strongest sales teams to convert every opportunity.
Eric DeMont, Executive Director of Dealer Solutions and Growth at Urban Science, recently shared his insights with Auto Dealer Today on the hidden leaks undermining dealership sales performance. He explained how leveraging daily sales data helps dealers identify where deals are slipping away, implement targeted improvements and strengthen both sales effectiveness and long-term customer loyalty.