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最新见解

9月16日th, 2026

Urban Science & Better Car People Discuss AI in the Dealership

In this podcast, Urban Science Solution Manager, Betsy Marietti, and Better Car People Vice President of Retail Transformation Training, Randy Berlin, explore how dealers can use AI to strengthen sales […]

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9 月 16th, 2026

Optimizing AI to Strengthen Sales Processes and Customer Relationships in the Dealership

Artificial intelligence is quickly becoming a standard part of the automotive retail experience. From website chat and automated lead response to sales tracking and customer follow-up, AI is…

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9 月 15th, 2026

The Metrics Mirage: Why Inconsistent Retail Data Threatens OEM Margins

Automakers have long overlooked the fact that performance metrics are …

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9 月 11th, 2026

Identifying Pockets of Demand for BEVs, PHEVs and Hybrids in the U.S. Market

When the U.S. government rolled back federal tax credits for electric vehicles* (EVs) in 2025, automakers and dealers were uncertain how demand for battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and hybrids would hold up…

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8 月 21st, 2026

How Invisible Losses Distort Dealership Sales Performance

Dealers are losing leads without knowing when or why…

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8 月 17th, 2026

Why Market Studies Take Years When They Should Take Months

Most OEMs plan for dozens of market studies each year, yet few can deliver even half the target number. The bottleneck is not the complex analysis itself, but the chaotic, […]

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8 月 17th, 2026

Urban Science’s Piermichele Robazza Discusses Untapped Service Lane Potential in Fixed Ops Magazine

Auto buyers are 2–2.5 times more likely to purchase their next new vehicle from their servicing dealer than another same-brand dealer. Yet many dealers still miss opportunities to connect service interactions to sales opportunities.

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8 月 11th, 2026

The Conversion Gap: Turning Defection Data into Dealership Growth

Tune in to hear Eric DeMont, Executive Director of Dealer Solutions and Growth break down the conversion gap and how dealers can turn data into meaningful dealership growth.

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8 月 10th, 2026

Urban Science launches vehicle sales forecasting module to help OEMs turn daily sales data into a science-driven decision engine

Urban Science today announced the release of its End of Month Forecasting module, which delivers daily visibility into projected vehicle sales performance to automakers doing business in the U.S. This offering identifies shifts in market conditions before month-end results are finalized, empowering users to act on emerging opportunities and risks sooner than traditional sales […]

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8 月 4th, 2026

How Outcome-Based Incrementality Testing Can Help Wasted Ad Spend from Eroding Media Efficiency

As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…

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8 月 4th, 2026

How Today’s Digital-First Buyers Are Reshaping Automotive Retail: Urban Science Shares Perspective in CDG News

Vehicle buyers are spending more time researching, prioritizing value and relying on digital channels throughout the purchase journey. Urban Science’s Carl Matter shares how dealers can use stronger digital engagement, timely follow-up and verified sales data to improve marketing ROI and connect with qualified buyers.

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