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Latest insights

August 4th,  2026

How Outcome-Based Incrementality Testing Can Help Wasted Ad Spend from Eroding Media Efficiency

As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…

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August 4th, 2026

How Today’s Digital-First Buyers Are Reshaping Automotive Retail: Urban Science Shares Perspective in CDG News

Vehicle buyers are spending more time researching, prioritizing value and relying on digital channels throughout the purchase journey. Urban Science’s Carl Matter shares how dealers can use stronger digital engagement, timely follow-up and verified sales data to improve marketing ROI and connect with qualified buyers.

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August 4th, 2026

Urban Science’s Carl Matter Discusses Outcome-Based Advertising on the ADOTAT Podcast

On the ADOTAT Podcast, Urban Science’s Carl Matter explains why verified vehicle sales, not clicks or impressions, should guide automotive media decisions. He discusses outcome-based advertising, reducing wasted ad spend and using sales truth to improve marketing performance and ROI.

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July 29th, 2026

SciAI: The Science-Driven Intelligence Framework Moving Automakers and Dealers From Insight to Action

Discover SciAI, Urban Science’s science-driven AI framework combining predictive, interpretive and prescriptive intelligence to help automotive leaders make smarter decisions.

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July 28th, 2026

Why Service-to-Sales Conversion Remains a Challenge: Urban Science Shares Perspective in Automotive News

Today’s auto buyers frequently cross-shop dealerships, and ongoing affordability concerns continue to influence how buyers evaluate pricing, features and…

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July 16th, 2026

Q2 2026 U.S. EV Sales Report: Hybrids Lead the Charge as Electrified Vehicles Rebound

The U.S. government’s $7,500 federal tax credit for eligible electric vehicles expired Sept. 30, 2025, and BEV and PHEV sales cooled as expected, but hybrid gains lifted the broader electrified […]

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July 7th, 2026

Why Every Lost Sale Tells a Story: Auto Dealer Today Features Commentary From Urban Science

Today’s vehicle shoppers are more likely than ever to compare multiple dealerships…

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July 2nd, 2026

Urban Science & Fullpath: Reclaiming Lost Customers – How Dealers Can Turn Defections into New Revenue Streams

In this webinar, Fullpath’s Chief Customer Officer Christina Rosenbach and Urban Science Solution Manager Betsy Marietti explore how dealers can turn lost sales into new revenue opportunities. From real-time defection […]

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June 22nd, 2026

Urban Science’s Tom Kondrat’s Insights on The Conversation Gap at ASOTU Con

Today’s auto shoppers spend more time researching, compare more brands and visit more dealerships before making a purchase decision. Even so, many dealers remain confident in their sales processes as […]

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June 16th, 2026

Turning Defection Insights Into Dealer Action

Tune in to hear Eric DeMont, Executive Director of Dealer Solutions and Growth, discuss customer defection and how dealers can use data to uncover missed opportunities.

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June 12th, 2026

Optimizing Vehicles Sales on Meta

Discover how Mazda partnered with Urban Science to optimize Meta advertising using daily vehicle sales data, driving higher ROAS and lower cost per incremental sale during its More to Move You sales event.

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    Bring customers back to increase service retention and build long-term loyalty.

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