AutoHook

We’ve turned motivating in-market prospects into a methodology.

Consumers today come into the market armed with more information than ever before. Using multiple devices, they’ll search for the right model and the right deal and aren’t afraid to comparison shop. While they’re out there – looking, comparing prices, and getting ready to buy, AutoHook efficiently turns in-market prospects into incremental showroom visits and new to brand sales through highly targeted, private offers.

RESULTS

Up to 39% of AutoHook leads convert to showroom visits

Up to 19% close rate for AutoHook leads

On average 63% of AutoHook buyers are new-to-brand

AutoHook delivers under $200 average cost per sale

7 out of 10 customers agree that the AutoHook test drive incentive gift card was influential in their decision to visit the dealership*

8 out of 10 customers who received an AutoHook test drive incentive said they were considering other brands before visiting the dealership*

9 out of 10 customers said they were either satisfied or very satisfied with the AutoHook gift card experience*

*Source: Urban Science OEM survey of 103,559+ total customer responses (as of Jan. 2021)

Motivating qualified prospects to visit is a
challenge. We make it into an opportunity.

When it comes to driving showroom traffic at the lowest cost-per-sale, AutoHook puts science to work, so you aren’t making costly decisions based on gut feeling.

WEBSITE CONVERSION
WEBSITE CONVERSION

Intercept your in-market shoppers

Drive traffic off your website and into your dealership with highly targeted, private offers delivered via website overlays.

CLOSE RATES
CLOSE RATES

Make the most of your existing lead sources

Identify and target your highest intent-to-buy customers with private offers easily integrated into your existing marketing efforts and channels.

AGED LEADS
AGED LEADS

Don’t let another lead go cold and defect

When your sales team stops following up, let AutoHook become your turnkey backstop to bring unworked, unclosed, lapsed leads into your showroom.

SLOW-MOVING INVENTORY
SLOW-MOVING INVENTORY

Generate interest in your hard-to-sell inventory

Motivate prospects with a test-drive or purchase incentive targeted to lagging models, specific vehicle, and even by inventory age.

UNDERPERFORMING GEOGRAPHIES
UNDERPERFORMING GEOGRAPHIES

Target the areas with the most opportunity

Intelligently respond to competitive losses by targeting geographies with high sales pump-in or ZIP codes with high lead defection.

INCENTIVE SPEND
INCENTIVE SPEND

Focus your spend with intelligent targeting

Deliver private purchase incentives with laser precision to priority audiences, models, geographies, or inventory to drive incremental sales and profitability.

CONTACT US

Make the most of your marketing investments.

AutoHook enhances the impact of your current strategies and marketing campaigns, deploying via text, email, and website overlay. AutoHook also seamlessly integrates through API with other digital marketing vendors and channels to increase conversion and drive qualified showroom traffic.

There are no one-size-fits-all
marketing campaigns.

Every market, every dealer, and every day brings unique sales support needs. AutoHook is up to the challenge, providing the ultimate flexibility to target the right prospect, with the right message, at the right time — all based on your business objectives.


SCORING

Use immediate scoring to identify and target the highest intent-to-buy customers.

TARGETING

Specify offer deployment by model, individual vehicle, inventory age, geography, or lead source.

TRIGGERS

Website overlay can be triggered by behaviors like page view, site reentry, or KPI completion.

OFFERS

Motivate prospects with either test-drive or private purchase incentive with configurable offer values and gift card types.

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 98% of industry new vehicle sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

We make it easy to get powerful results.

AutoHook programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.

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TURNKEY SUPPORT

Program deployment and management made easy.

  • Pain-free activation, thanks to our proven website and CRM provider partnerships
  • Our dedicated Success Team is focused on maximizing your ROI
  • Simple and secure reward redemption platform
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HAPPY CUSTOMERS

Seamless card redemption process keeps your customers satisfied.

  • Simple 30-second redemption process
  • Customers receive virtual reward cards within minutes of redemption and physical cards within 7-10 days
  • Our team directly handles any customer questions or concerns
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PROVEN SECURITY

Best-in-class technology to ensure the integrity of your investment.

  • Platform access requires two-factor authentication
  • Consumer identity is verified for every redemption
  • Strict security measures are in place to detect and prevent fraud
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TOTAL ATTRIBUTION

Directly attribute spend to impressions, showroom visits, sales, and losses.

  • Detailed real-time campaign reporting
  • Direct consumer feedback on the value and impact of promotional offers
  • Regular delivery of case studies, pro tips, and best-in-class learnings

Drive ready-to-close customers into your dealership.

SHAUN KNIFFIN

Director of Marketing
for Germain Motor Company

Latest insights

March 18th,  2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

LEARN MORE
March 1st, 2021 Infographic

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

LEARN MORE
February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE
December 8th, 2020 Quick Look

AutoHook Quick Tip: Boost Performance Of Specific Models – New Or Used

Inventory may be hard to come by these days, but it can also be hard to get rid of. Depending on the unique intricacies of your market, we know there […]

LEARN MORE
November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

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July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

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June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

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March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

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November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

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June 4th, 2018 Article

The Exponential Strength of Actual Dealership Data

We apply actual Dealer data to delivers accurate, actionable insights.

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June 4th, 2018 Case Study

Nissan dealer cuts defections in half with Traffic Conversion Analysis

See how we cut defections in half and increased salesperson performance by 61%.

LEARN MORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

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    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

Attention: You may not have your consumers’ attention.

Urban Science’s recent online study revealed automotive marketers might not be capturing their audiences’ attention like they think they are.

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.