We’ve turned motivating in-market prospects into a methodology.

Consumers today come into the market armed with more information than ever before. Using multiple devices, they’ll search for the right model and the right deal and aren’t afraid to comparison shop. While they’re out there – looking, comparing prices, and getting ready to buy, AutoHook efficiently turns in-market prospects into incremental showroom visits and new to brand sales through highly targeted, private offers.


Up to 39% of AutoHook leads convert to showroom visits

Up to 19% close rate for AutoHook leads

On average 63% of AutoHook buyers are new-to-brand

AutoHook delivers under $200 average cost per sale

7 out of 10 customers agree that the AutoHook test drive incentive gift card was influential in their decision to visit the dealership*

8 out of 10 customers who received an AutoHook test drive incentive said they were considering other brands before visiting the dealership*

9 out of 10 customers said they were either satisfied or very satisfied with the AutoHook gift card experience*

*Source: Urban Science OEM survey of 103,559+ total customer responses (as of Jan. 2021)

Motivating qualified prospects to visit is a
challenge. We make it into an opportunity.

When it comes to driving showroom traffic at the lowest cost-per-sale, AutoHook puts science to work, so you aren’t making costly decisions based on gut feeling.


Intercept your in-market shoppers

Drive traffic off your website and into your dealership with highly targeted, private offers delivered via website overlays.


Make the most of your existing lead sources

Identify and target your highest intent-to-buy customers with private offers easily integrated into your existing marketing efforts and channels.


Don’t let another lead go cold and defect

When your sales team stops following up, let AutoHook become your turnkey backstop to bring unworked, unclosed, lapsed leads into your showroom.


Generate interest in your hard-to-sell inventory

Motivate prospects with a test-drive or purchase incentive targeted to lagging models, specific vehicle, and even by inventory age.


Target the areas with the most opportunity

Intelligently respond to competitive losses by targeting geographies with high sales pump-in or ZIP codes with high lead defection.


Focus your spend with intelligent targeting

Deliver private purchase incentives with laser precision to priority audiences, models, geographies, or inventory to drive incremental sales and profitability.


Make the most of your marketing investments.

AutoHook enhances the impact of your current strategies and marketing campaigns, deploying via text, email, and website overlay. AutoHook also seamlessly integrates through API with other digital marketing vendors and channels to increase conversion and drive qualified showroom traffic.

There are no one-size-fits-all
marketing campaigns.

Every market, every dealer, and every day brings unique sales support needs. AutoHook is up to the challenge, providing the ultimate flexibility to target the right prospect, with the right message, at the right time — all based on your business objectives.


Use immediate scoring to identify and target the highest intent-to-buy customers.


Specify offer deployment by model, individual vehicle, inventory age, geography, or lead source.


Website overlay can be triggered by behaviors like page view, site reentry, or KPI completion.


Motivate prospects with either test-drive or private purchase incentive with configurable offer values and gift card types.

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.


Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

With access to over 98% of industry new vehicle sales and 86% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.


Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.


Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.


This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.


Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

We make it easy to get powerful results.

AutoHook programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.

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Program deployment and management made easy.

  • Pain-free activation, thanks to our proven website and CRM provider partnerships
  • Our dedicated Success Team is focused on maximizing your ROI
  • Simple and secure reward redemption platform
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Seamless card redemption process keeps your customers satisfied.

  • Simple 30-second redemption process
  • Customers receive virtual reward cards within minutes of redemption and physical cards within 7-10 days
  • Our team directly handles any customer questions or concerns
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Best-in-class technology to ensure the integrity of your investment.

  • Platform access requires two-factor authentication
  • Consumer identity is verified for every redemption
  • Strict security measures are in place to detect and prevent fraud
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Directly attribute spend to impressions, showroom visits, sales, and losses.

  • Detailed real-time campaign reporting
  • Direct consumer feedback on the value and impact of promotional offers
  • Regular delivery of case studies, pro tips, and best-in-class learnings

Drive ready-to-close customers into your dealership.


Director of Marketing
for Germain Motor Company

Latest insights

September 1st,  2021 Article

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

March 1st, 2021 Infographic

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

December 8th, 2020 Quick Look

AutoHook Quick Tip: Boost Performance Of Specific Models – New Or Used

Inventory may be hard to come by these days, but it can also be hard to get rid of. Depending on the unique intricacies of your market, we know there […]

November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

June 4th, 2018 Article

The Exponential Strength of Actual Dealership Data

We apply actual Dealer data to delivers accurate, actionable insights.


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