AutoHook

We’ve turned motivating in-market prospects into a methodology.

Consumers today come into the market armed with more information than ever before. Using multiple devices, they’ll search for the right model and the right deal and aren’t afraid to comparison shop. While they’re out there – looking, comparing prices, and getting ready to buy, AutoHook efficiently turns in-market prospects into incremental showroom visits and new to brand sales through highly targeted, private offers.

RESULTS

Up to 39% of AutoHook leads convert to showroom visits

Up to 19% close rate for AutoHook leads

On average 63% of AutoHook buyers are new-to-brand

AutoHook delivers under $200 average cost per sale

7 out of 10 customers agree that the AutoHook test drive incentive gift card was influential in their decision to visit the dealership*

8 out of 10 customers who received an AutoHook test drive incentive said they were considering other brands before visiting the dealership*

9 out of 10 customers said they were either satisfied or very satisfied with the AutoHook gift card experience*

*Source: Urban Science OEM survey of 103,559+ total customer responses (as of Jan. 2021)

Motivating qualified prospects to visit is a
challenge. We make it into an opportunity.

When it comes to driving showroom traffic at the lowest cost-per-sale, AutoHook puts science to work, so you aren’t making costly decisions based on gut feeling.

WEBSITE CONVERSION
WEBSITE CONVERSION

Intercept your in-market shoppers

Drive traffic off your website and into your dealership with highly targeted, private offers delivered via website overlays.

CLOSE RATES
CLOSE RATES

Make the most of your existing lead sources

Identify and target your highest intent-to-buy customers with private offers easily integrated into your existing marketing efforts and channels.

AGED LEADS
AGED LEADS

Don’t let another lead go cold and defect

When your sales team stops following up, let AutoHook become your turnkey backstop to bring unworked, unclosed, lapsed leads into your showroom.

SLOW-MOVING INVENTORY
SLOW-MOVING INVENTORY

Generate interest in your hard-to-sell inventory

Motivate prospects with a test-drive or purchase incentive targeted to lagging models, specific vehicle, and even by inventory age.

UNDERPERFORMING GEOGRAPHIES
UNDERPERFORMING GEOGRAPHIES

Target the areas with the most opportunity

Intelligently respond to competitive losses by targeting geographies with high sales pump-in or ZIP codes with high lead defection.

INCENTIVE SPEND
INCENTIVE SPEND

Focus your spend with intelligent targeting

Deliver private purchase incentives with laser precision to priority audiences, models, geographies, or inventory to drive incremental sales and profitability.

CONTACT US

Make the most of your marketing investments.

AutoHook enhances the impact of your current strategies and marketing campaigns, deploying via text, email, and website overlay. AutoHook also seamlessly integrates through API with other digital marketing vendors and channels to increase conversion and drive qualified showroom traffic.

There are no one-size-fits-all
marketing campaigns.

Every market, every dealer, and every day brings unique sales support needs. AutoHook is up to the challenge, providing the ultimate flexibility to target the right prospect, with the right message, at the right time — all based on your business objectives.


SCORING

Use immediate scoring to identify and target the highest intent-to-buy customers.

TARGETING

Specify offer deployment by model, individual vehicle, inventory age, geography, or lead source.

TRIGGERS

Website overlay can be triggered by behaviors like page view, site reentry, or KPI completion.

OFFERS

Motivate prospects with either test-drive or private purchase incentive with configurable offer values and gift card types.

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

We make it easy to get powerful results.

AutoHook programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.

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TURNKEY SUPPORT

Program deployment and management made easy.

  • Pain-free activation, thanks to our proven website and CRM provider partnerships
  • Our dedicated Success Team is focused on maximizing your ROI
  • Simple and secure reward redemption platform
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HAPPY CUSTOMERS

Seamless card redemption process keeps your customers satisfied.

  • Simple 30-second redemption process
  • Customers receive virtual reward cards within minutes of redemption and physical cards within 7-10 days
  • Our team directly handles any customer questions or concerns
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PROVEN SECURITY

Best-in-class technology to ensure the integrity of your investment.

  • Platform access requires two-factor authentication
  • Consumer identity is verified for every redemption
  • Strict security measures are in place to detect and prevent fraud
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TOTAL ATTRIBUTION

Directly attribute spend to impressions, showroom visits, sales, and losses.

  • Detailed real-time campaign reporting
  • Direct consumer feedback on the value and impact of promotional offers
  • Regular delivery of case studies, pro tips, and best-in-class learnings

Drive ready-to-close customers into your dealership.

SHAUN KNIFFIN

Director of Marketing
for Germain Motor Company

Latest insights

August 16th,  2023

The unquestioned data advantage in the dealership buy/sell equation

Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into the equation…

LEARN MORE
July 27th, 2023

Urban Science Annual Index: how omnichannel retailing can be a “win-win” for OEMs and dealers

This piece is the third in a series of Urban Science articles driven by 2023 Dealership Transformation Index research conducted alongside The Harris Poll.

LEARN MORE
July 17th, 2023

Urban Science launches daily CPO lead-defection alerts, additional SalesAlert enhancements

Addition of certified pre-owned alerts closes lead-pursuit blind spot, empowers sellers to more effectively focus time and resources on customers still in market     DETROIT, July 19, 2023 – […]

LEARN MORE
March 9th, 2023

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

LEARN MORE
December 15th, 2022

Scientifically Optimize Your Current Footprint and Plan for the Future

A number of forces are disrupting the automotive landscape, making this an especially pivotal time for dealership groups.

LEARN MORE
November 16th, 2022

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

LEARN MORE
November 3rd, 2022

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

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September 1st, 2021

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

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March 18th, 2021

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

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March 1st, 2021

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

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February 10th, 2021

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE

Let us help you cut through the chaos

 

 

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MARKETGROWTH™

Unlock any market
and every type of
investment opportunity.

EXPLORE

SALESALERT™

Sell to the shoppers,
suppress the defectors.

EXPLORE

TRAFFICVIEW™

Winning starts
with knowing
what you’re losing.

EXPLORE

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