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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
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INSIGHT LAB
TOPICS
FEATURED
EVs in Australia: It’s a Question of Time.Leading With Integrity: Urban Science Marketing Director’s Service With Girl Scouts of the USAInsights from a recent Harris Poll commissioned by Urban Science.
A Secret Weapon For Efficient Dealership Sales Processes.During her 16 years with Urban Science, Global Marketing and Communications Director Amy Bowering has been a driving force…
Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data.
- ABOUT US
- CAREERS
MARKETGROWTH™
Unlock any market and every type of investment opportunity.
For the first time ever, you now have access to intricate Designated Marketing Area (DMA) data that’s never been seen at the dealer level. MarketGrowth™ gives you the clearest look at the performance of every DMA so you can understand their dynamics and opportunities for growth. If you’re executing an acquisition strategy or want to improve the performance of your existing dealership network, you need this level of data, depth and detail before you invest your dollars.
Grow your markets. Plan for the future.
MarketGrowth empowers dealership groups to better understand their current market position, measure their brand performance and identify key geographic areas of opportunity to expand their footprints.
Unmatched visibility into past, current, and prospective market performance.
Measure the true performance of your market across all brands in your group with near real-time exclusive daily sales* data from our DataHub.
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
Invest with confidence.
Gain access to additional geography market share information – across all brands – so you have freedom to explore all potential market expansion opportunities.
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A market can no longer hide its secrets from you.
WATCH THE VIDEO
A precise, industry-grade tool created especially for dealership groups by the professionals at Urban Science.
This intuitive, scientifically driven data analysis software provides a revolutionary new lens to look through. It serves as the industry’s most comprehensive way to understand market positioning and market share growth.
GET A DEMO
Identify hot spots of underperformance across all brands in your group in near real-time.
- Choose a challenging benchmark to measure brand performance.
- Understand “brand effectiveness” by comparing actual versus expected sales volumes.
- Dive into segment or lower geography levels to uncover likely causes of performance issues.
Drill down into markets to view trends, market share and changes by segment, model, or geography.
- View overall industry volume and market share trends.
- Select your focus brand and competitive brands.
- Further research into segment and model details.
DOMINANT BRAND MAP
Identify sales patterns and performance weaknesses compared to your competition, focus your marketing efforts, and grow your market share.
- Understand competitive performance, both within your brand and outside of it.
- See how other dealers are impacting performance averages.
Assess new markets for expansion opportunities.
Only Urban Science has the tools to find the root cause of what is costing you conversions and suppress the defectors to identify the best possible leads — helping you drive sales to truly in-market shoppers.
- Identify growth brands by market share and volume.
- Look at a timeline of brand effectiveness to understand performance stability.
- Understand which dealers are contributing to growth.
SAME BRAND DOMINANT DEALER MAP
Yesterday’s market performance informs today’s strategies.
The Urban Science® DataHub™ powers our solutions. It’s the only near real-time source of industry-wide sales* funneled directly from the automakers, not modeled or delayed vehicle registrations. This exclusive data helps you make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
COMPREHENSIVE COVERAGE
With over 96% of all new vehicle sales in the U.S., our exclusive data hub gives you the most complete picture of the automotive market.
NEAR REAL-TIME
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales. This way, you know what your competitors sold yesterday and how to get ahead today.
MarketGrowth gives you updated data as often as daily.
With per-DMA pricing and customizable preferences, enjoy cost and frequency tailored to your unique needs.
DAILY DATA
Powerful, actionable next-day sales data empowers your dealer group to make critical real-time decisions and on-the-fly corrections to sales and marketing strategies.
MONTHLY DATA
Robust reporting on performance reveals trends to empower thoughtful strategic planning.
QUARTERLY DATA
Informs long-term planning and strategic decision-making.
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Let us help you cut through the chaos
Latest Insights
March 9th, 2023
Article
Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?
Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…
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