MARKETGROWTH™

Unlock any market and every type of investment opportunity.

For the first time ever, you now have access to intricate Designated Marketing Area (DMA) data that’s never been seen at the dealer level. MarketGrowth™ gives you the clearest look at the performance of every DMA so you can understand their dynamics and opportunities for growth. If you’re executing an acquisition strategy or want to improve the performance of your existing dealership network, you need this level of data, depth and detail before you invest your dollars.

Grow your markets. Plan for the future.

MarketGrowth empowers dealership groups to better understand their current market position, measure their brand performance and identify key geographic areas of opportunity to expand their footprints.

Unmatched visibility into past, current, and prospective market performance.

Measure the true performance of your market across all brands in your group with near real-time exclusive daily sales* data from our DataHub.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

Invest with confidence.

Gain access to additional geography market share information – across all brands – so you have freedom to explore all potential market expansion opportunities.

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A precise, industry-grade tool created especially for dealership groups by the professionals at Urban Science.

This intuitive, scientifically driven data analysis software provides a revolutionary new lens to look through. It serves as the industry’s most comprehensive way to understand market positioning and market share growth.

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Identify hot spots of underperformance across all brands in your group in near real-time.

  • Choose a challenging benchmark to measure brand performance.
  • Understand “brand effectiveness” by comparing actual versus expected sales volumes.
  • Dive into segment or lower geography levels to uncover likely causes of performance issues.

Drill down into markets to view trends, market share and changes by segment, model, or geography.

  • View overall industry volume and market share trends.
  • Select your focus brand and competitive brands.
  • Further research into segment and model details.

DOMINANT BRAND MAP

Identify sales patterns and performance weaknesses compared to your competition, focus your marketing efforts, and grow your market share.

  • Understand competitive performance, both within your brand and outside of it.
  • See how other dealers are impacting performance averages.

Assess new markets for expansion opportunities.

Only Urban Science has the tools to find the root cause of what is costing you conversions and suppress the defectors to identify the best possible leads — helping you drive sales to truly in-market shoppers.

  • Identify growth brands by market share and volume.
  • Look at a timeline of brand effectiveness to understand performance stability.
  • Understand which dealers are contributing to growth.

SAME BRAND DOMINANT DEALER MAP

Yesterday’s market performance informs today’s strategies.

The Urban Science® DataHub™ powers our solutions. It’s the only near real-time source of industry-wide sales* funneled directly from the automakers, not modeled or delayed vehicle registrations. This exclusive data helps you make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

COMPREHENSIVE COVERAGE

With over 97% of industry-wide new vehicle sales in the U.S., our exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales. This way, you know what your competitors sold yesterday and how to get ahead today.

MarketGrowth gives you updated data as often as daily.

With per-DMA pricing and customizable preferences, enjoy cost and frequency tailored to your unique needs.

DAILY DATA
DAILY DATA

Powerful, actionable next-day sales data empowers your dealer group to make critical real-time decisions and on-the-fly corrections to sales and marketing strategies.

MONTHLY DATA
MONTHLY DATA

Robust reporting on performance reveals trends to empower thoughtful strategic planning.

QUARTERLY DATA
QUARTERLY DATA

Informs long-term planning and strategic decision-making.

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Let us help you cut through the chaos

Latest Insights

September 1st,  2021 Article

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

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March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

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March 1st, 2021 Infographic

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

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February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

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December 8th, 2020 Quick Look

AutoHook Quick Tip: Boost Performance Of Specific Models – New Or Used

Inventory may be hard to come by these days, but it can also be hard to get rid of. Depending on the unique intricacies of your market, we know there […]

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November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

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July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

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June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

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March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

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November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

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June 4th, 2018 Article

The Exponential Strength of Actual Dealership Data

We apply actual Dealer data to delivers accurate, actionable insights.

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TRAFFICVIEW

Winning starts with knowing
what you’re losing.

EXPLORE

AUTOHOOK

Turn prospects into shoppers
and shoppers into buyers.

EXPLORE

SALESALERT

Sell to the shoppers,
suppress the defectors.

EXPLORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Urban Science launches industry first solution to help dealer groups inform high-stakes M&A decisions with near-real-time industry sales data, scientific precision

Urban Science® today announced the launch of MarketGrowth™, a first-of-its-kind, best-in-class solution that taps the company’s unrivaled near-real-time industry sales* data to empower dealer groups, marketing agencies and the consultants who support them to better understand market performance and potential across all brands and geographies.

VDX.tv + Urban Science – Building Automotive Solutions Together

With over 60 years of combined experience in the auto industry, and relationships with most major OEMs, Urban Science and VDX.tv have collaborated to build analytically driven marketing solutions that […]

Discover Your Formula: Urban Science’s unique approach to holistic employee support

At Urban Science, we help leading global automakers, their dealerships, and the AdTech companies that support them, create clarity and business certainty in even the most ambiguous market conditions. We […]