MARKETGROWTH™

Unlock any market and every type of investment opportunity.

  • Gain access to the most in-depth designated marketing area (DMA) data available
  • Understand current and historical DMA dynamics down to the dealer level to find the clearest opportunities for growth
  • Make smarter acquisition decisions by vetting markets for the highest potential
  • Better understand the markets you’re currently in to optimize your dealership group’s performance

Schedule a Demo Today.

A market can no longer hide its secrets from you.

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MarketGrowth gives you updated data as often as daily.

With per-DMA pricing and customizable preferences, enjoy cost and frequency tailored to your unique needs.

DAILY DATA
DAILY DATA

Powerful, actionable next-day sales data empowers your dealer group to make critical real-time decisions and on-the-fly corrections to sales and marketing strategies.

MONTHLY DATA
MONTHLY DATA

Robust reporting on performance reveals trends to empower thoughtful strategic planning.

QUARTERLY DATA
QUARTERLY DATA

Informs long-term planning and strategic decision-making.

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A precise, industry-grade tool created especially for dealership groups by the professionals at Urban Science.

This intuitive, scientifically driven data analysis software provides a revolutionary new lens to look through. It serves as the industry’s most comprehensive way to understand market positioning and market share growth.

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Identify hot spots of underperformance across all brands in your group in near real-time.

  • Choose a challenging benchmark to measure brand performance.
  • Understand “brand effectiveness” by comparing actual versus expected sales volumes.
  • Dive into segment or lower geography levels to uncover likely causes of performance issues.

Drill down into markets to view trends, market share and changes by segment, model, or geography.

  • View overall industry volume and market share trends.
  • Select your focus brand and competitive brands.
  • Further research into segment and model details.

DOMINANT BRAND MAP

Identify sales patterns and performance weaknesses compared to your competition, focus your marketing efforts, and grow your market share.

  • Understand competitive performance, both within your brand and outside of it.
  • See how other dealers are impacting performance averages.

Assess new markets for expansion opportunities.

Only Urban Science has the tools to find the root cause of what is costing you conversions and suppress the defectors to identify the best possible leads — helping you drive sales to truly in-market shoppers.

  • Identify growth brands by market share and volume.
  • Look at a timeline of brand effectiveness to understand performance stability.
  • Understand which dealers are contributing to growth.

SAME BRAND DOMINANT DEALER MAP

Yesterday’s market performance informs today’s strategies.

The Urban Science® DataHub™ powers our solutions. It’s the only near real-time source of industry-wide sales* funneled directly from the automakers, not modeled or delayed vehicle registrations. This exclusive data helps you make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

COMPREHENSIVE COVERAGE

With over 95% of all new vehicle sales in the U.S., our exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales. This way, you know what your competitors sold yesterday and how to get ahead today.

Grow your markets. Plan for the future.

MarketGrowth empowers dealership groups to better understand their current market position, measure their brand performance and identify key geographic areas of opportunity to expand their footprints.

Unmatched visibility into past, current, and prospective market performance.

Measure the true performance of your market across all brands in your group with near real-time exclusive daily sales* data from our DataHub.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

Invest with confidence.

Gain access to additional geography market share information – across all brands – so you have freedom to explore all potential market expansion opportunities.

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Latest Insights

August 16th,  2023

The unquestioned data advantage in the dealership buy/sell equation

Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into the equation…

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July 27th, 2023

Urban Science Annual Index: how omnichannel retailing can be a “win-win” for OEMs and dealers

This piece is the third in a series of Urban Science articles driven by 2023 Dealership Transformation Index research conducted alongside The Harris Poll.

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July 17th, 2023

Urban Science launches daily CPO lead-defection alerts, additional SalesAlert enhancements

Addition of certified pre-owned alerts closes lead-pursuit blind spot, empowers sellers to more effectively focus time and resources on customers still in market     DETROIT, July 19, 2023 – […]

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March 9th, 2023

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

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December 15th, 2022

Scientifically Optimize Your Current Footprint and Plan for the Future

A number of forces are disrupting the automotive landscape, making this an especially pivotal time for dealership groups.

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November 16th, 2022

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

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November 3rd, 2022

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

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September 1st, 2021

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

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March 18th, 2021

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

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March 1st, 2021

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

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February 10th, 2021

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

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Let us help you cut through the chaos

TRAFFICVIEW

Winning starts with knowing
what you’re losing.

EXPLORE

AUTOHOOK

Turn prospects into shoppers
and shoppers into buyers.

EXPLORE

SALESALERT

Sell to the shoppers,
suppress the defectors.

EXPLORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.