The complete story of your sales and defections.

TrafficView delivers first-ever insights into your dealership’s traffic by matching your CRM data with industry-wide sales* data from the Urban Science® DataHub™. TrafficView empowers you to make data-driven decisions by breaking down these findings by lead source, model, salesperson, and geography to help you pinpoint what is driving defections to your competitors.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

RESULTS

11.4% average improvement in buyer share

20% decrease in defections

The 5 key challenges to finding clarity.

We’ll show you how the same data that obscures your problems can reveal the solutions. While it may seem like you can never truly identify what costs you a lead, it is actually possible to uncover your weak spots and take action to improve your performance.

LEAD SOURCES
LEAD SOURCES

Laser focus your marketing spend and effort on the sources that work

Improve your visibility into sales and defections by lead source to identify low opportunity sources and potential treatment issues.

FOLLOW-UP PROCESSES
FOLLOW-UP PROCESSES

Expose weaknesses in your lead follow-up process

Track your daily sales and show clearly when your competitors are conquering your sales efforts and causing defections.

SALESPERSON PERFORMANCE
SALESPERSON PERFORMANCE

Identify opportunities for improvement by salesperson

Illuminate the impact of mix and volume on performance as well as which salespeople are losing sales to defections.

INVENTORY MIX
INVENTORY MIX

Inform the models and trims you’re stocking

Reveal the models and trims that your leads bought from other dealers to identify potential mix issues.

GEOGRAPHIC OPPORTUNITY
GEOGRAPHIC OPPORTUNITY

Target your marketing efforts to acquire more traffic and buyers

Drive customers in instead of watching them drive by. You’ll see where there are “holes” in your primary market areas where you’re consistently losing sales to other dealers.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending your ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Delete defections. Grab sales. Real dealers tell you how we help.

JIM HENNE

General Manager of Performance Toyota
and Performance Volvo

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Latest insights

February 21st,  2024

Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023

DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]

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February 20th, 2024

Navigating the roads of change: a look into the future of the electric vehicle market in 2024 and beyond

As we reflect on electric vehicle (EV) sales and market share growth in 2023, it’s clear that we’re witnessing the acceleration of a transformative era in the automotive industry…

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November 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

The automotive industry is undergoing a seismic shift towards electric vehicles (EVs) and staying ahead of the curve is crucial for dealers.

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August 16th, 2023

The unquestioned data advantage in the dealership buy/sell equation

Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into the equation…

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July 17th, 2023

Urban Science launches daily CPO lead-defection alerts, additional SalesAlert enhancements

Addition of certified pre-owned alerts closes lead-pursuit blind spot, empowers sellers to more effectively focus time and resources on customers still in market     DETROIT, July 19, 2023 – […]

LEARN MORE
March 9th, 2023

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

LEARN MORE
December 15th, 2022

Scientifically Optimize Your Current Footprint and Plan for the Future

A number of forces are disrupting the automotive landscape, making this an especially pivotal time for dealership groups.

LEARN MORE
November 16th, 2022

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

LEARN MORE
November 3rd, 2022

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

LEARN MORE
September 1st, 2021

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

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March 18th, 2021

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

LEARN MORE

Let us help you cut through the chaos

AUTOHOOK®

Turn prospects into
shoppers and shoppers
into buyers.

EXPLORE

MARKETGROWTH™

Unlock any market
and every type of
investment opportunity.

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SALESALERT™

Sell to the shoppers,
suppress the defectors.

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Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

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