A more powerful
decision-making engine.

It’s not enough to identify network hot spots of underperformance. Those are symptoms. With RetailPer4mance and TrafficView, you can now uncover the operational problems that are driving your dealers’ underperformance. By examining inventory, traffic, sales experience, and value proposition, we provide a 360° view that identifies the weaknesses holding back your dealer’s sales conversions and market share growth.


Underperforming dealers improved by 14pps

Above average dealers improved by 3 to 27pps

Improvement ranged from 27% to 282%

2pps improvement by pilot group vs. comparison group declined 3pps

17% improvement by pilot group vs. comparison group -18%

Pilot dealers captured more than 11% of actual buyers

Decreased by 21%

The need for clarity.

To grow brand share, you need to know what’s driving the symptoms you’re seeing. Retail Per4mance reveals the causes of underperformance and empowers your dealers to make operational changes to capture their opportunity – all in near real-time.


How does dealer inventory stack up against the competition?

Know how inventory levels, by model, compare to other dealerships performing at your desired level of sales performance.


Is there enough to meet sales goals?

Based on your dealership’s quantity and quality of traffic, understand the sales volume you should get, and if it’s enough to reach your target sales.


How does the dealership stack up to a composite benchmark?

Understand where the dealership may not be competitive on certain models, and how it compares on front-end and back-end dynamics.


How is the sales team performing?

Determine how many salespeople needed to hit targets and reveal the true performance of each salesperson, based on the mix of leads they receive.


looks through a different lens.

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Our data is your advantage.

Through the powerful combination of our daily, industry-wide sales* data, dealership CRM data, and additional datasets of inventory and dealership financials from the manufacturer, we reveal a revolutionary look at the true causes of operational underperformance.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
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Focus on what matters.

We have identified the four primary drivers that impact sales performance and, through our scientific lens, offer a revolutionary way to look at traditional dealership metrics – empowering new insights, providing a clearer view of the dealerships.

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See true potential.

We measure performance differently. Our scientific approach considers the true opportunity a dealer has within their market based on what they have been selling and what they should be selling to capture their full potential.

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See the impact of your operations on your sales results.

TrafficView gives you the complete story of your sales and defections – delivering first-ever insights into dealership traffic by matching dealer CRM data with industry-wide sales data from the Urban Science® DataHub™. Identify lost sales from same-brand and competitive defections to empower timely decisions about operations and marketing spend. TrafficView empowers data-driven decisions by breaking down these findings in 4 key areas.


Identify under-performing lead sources to focus your marketing spend.


Identify true performance and opportunities for improvement.


Target your efforts where you have the most opportunity.


Know what your customers are buying and how to balance your mix.

The secret to sales is no longer a secret.

Real-world examples of how RetailPer4mance and TrafficView have provided the clarity OEMs and dealers need to reveal new insights, empowering focused and timely action planning.


2pps improvement by participating dealers vs. comparison group declined 3pps.


17% improvement by participating dealers vs. comparison group –18%.


Participating dealers captured more than 11% of actual buyers.


Decreased by 21%.

Latest insights

May 11th,  2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

November 2nd, 2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

March 30th, 2020 Article

The Achilles Heel of “I Know”

The importance of paying attention to what the data is telling you.

March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

May 10th, 2016 Case Study

Science Showed Dealers How To Increase Sales And Profitability

We harnessed data and implemented our scientific methodology to help one of the largest dealer groups in North America increase its net profit $100K per month.


Let us help you cut through the chaos


Help your dealers turn
prospects into shoppers
and shoppers into buyers.



Clearly see who is selling
what, where, and how much.



Healthy networks need healthy and competitive dealers.


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Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.



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