A more powerful
decision-making engine.

It’s not enough to identify network hot spots of underperformance. Those are symptoms. With RetailPer4mance and TrafficView, you can now uncover the operational problems that are driving your dealers’ underperformance. By examining inventory, traffic, sales experience, and value proposition, we provide a 360° view that identifies the weaknesses holding back your dealer’s sales conversions and market share growth.

RESULTS

Underperforming dealers improved by 14pps

Above average dealers improved by 3 to 27pps

Improvement ranged from 27% to 282%

2pps improvement by pilot group vs. comparison group declined 3pps

17% improvement by pilot group vs. comparison group -18%

Pilot dealers captured more than 11% of actual buyers

Decreased by 21%

The need for clarity.

To grow brand share, you need to know what’s driving the symptoms you’re seeing. Retail Per4mance reveals the causes of underperformance and empowers your dealers to make operational changes to capture their opportunity – all in near real-time.

INVENTORY
INVENTORY

How does dealer inventory stack up against the competition?

Know how inventory levels, by model, compare to other dealerships performing at your desired level of sales performance.

TRAFFIC
TRAFFIC

Is there enough to meet sales goals?

Based on your dealership’s quantity and quality of traffic, understand the sales volume you should get, and if it’s enough to reach your target sales.

VALUE PROPOSITION
VALUE PROPOSITION

How does the dealership stack up to a composite benchmark?

Understand where the dealership may not be competitive on certain models, and how it compares on front-end and back-end dynamics.

SALESPEOPLE
SALESPEOPLE

How is the sales team performing?

Determine how many salespeople needed to hit targets and reveal the true performance of each salesperson, based on the mix of leads they receive.

CONTACT US

RETAILPER4MANCE
looks through a different lens.

White dots Colored dots

Our data is your advantage.

Through the powerful combination of our daily, industry-wide sales* data, dealership CRM data, and additional datasets of inventory and dealership financials from the manufacturer, we reveal a revolutionary look at the true causes of operational underperformance.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
White dots Colored dots
White dots Colored dots
White dots Colored dots

Focus on what matters.

We have identified the four primary drivers that impact sales performance and, through our scientific lens, offer a revolutionary way to look at traditional dealership metrics – empowering new insights, providing a clearer view of the dealerships.

White dots Colored dots

See true potential.

We measure performance differently. Our scientific approach considers the true opportunity a dealer has within their market based on what they have been selling and what they should be selling to capture their full potential.

White dots Colored dots

See the impact of your operations on your sales results.

TrafficView gives you the complete story of your sales and defections – delivering first-ever insights into dealership traffic by matching dealer CRM data with industry-wide sales data from the Urban Science® DataHub™. Identify lost sales from same-brand and competitive defections to empower timely decisions about operations and marketing spend. TrafficView empowers data-driven decisions by breaking down these findings in 4 key areas.

LEAD SOURCE

Identify under-performing lead sources to focus your marketing spend.

SALESPERSON

Identify true performance and opportunities for improvement.

GEOGRAPHY

Target your efforts where you have the most opportunity.

MODEL

Know what your customers are buying and how to balance your mix.

The secret to sales is no longer a secret.

Real-world examples of how RetailPer4mance and TrafficView have provided the clarity OEMs and dealers need to reveal new insights, empowering focused and timely action planning.


SALES EFFECTIVENESS

2pps improvement by participating dealers vs. comparison group declined 3pps.

RETURN ON SALES

17% improvement by participating dealers vs. comparison group –18%.

SHARE OF BUYERS

Participating dealers captured more than 11% of actual buyers.

DEFECTION RATE

Decreased by 21%.

Latest insights

May 11th,  2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

LEARN MORE
March 18th, 2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

LEARN MORE
February 10th, 2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE
November 9th, 2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

LEARN MORE
November 2nd, 2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

LEARN MORE
July 9th, 2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

LEARN MORE
June 18th, 2020 Blog

Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to adjust to the massive disruption caused by COVID-19. But what is the […]

LEARN MORE
March 30th, 2020 Article

The Achilles Heel of “I Know”

The importance of paying attention to what the data is telling you.

LEARN MORE
March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

LEARN MORE
November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

LEARN MORE
May 10th, 2016 Case Study

Science Showed Dealers How To Increase Sales And Profitability

We harnessed data and implemented our scientific methodology to help one of the largest dealer groups in North America increase its net profit $100K per month.

LEARN MORE

Let us help you cut through the chaos

  • *Required information

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • This field is for validation purposes and should be left unchanged.

AUTOHOOK®

Help your dealers turn
prospects into shoppers
and shoppers into buyers.

EXPLORE

MARKETVIEW™

Clearly see who is selling
what, where, and how much.

EXPLORE

FINANCIALVIEW™

Healthy networks need healthy and competitive dealers.

EXPLORE

This site uses cookies to help make it more useful and reliable.  PRIVACY AND COOKIES POLICY PAGE

Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Urban Science CIO Elizabeth Klee earns top honor from MichiganCIO

We’re proud to announce Elizabeth Klee – our company’s top tech leader – was awarded a MichiganCIO 2021 CIO of the Year ORBIE Award during a recent ceremony […]

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment.

The EV Path to the Electrified Future

As the automotive industry gears up for a shift to electric vehicles, EV momentum is on the upswing, with a record number of almost 100 pure battery electric vehicles set to debut by the end of 2024 […]