Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Powering Thriving Dealerships With Dealer Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, they drive meaningful interactions that can build long-term loyalty that leads to future sales as well. To create, nurture and make the most of these opportunities, it’s critical dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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Digital Retailing

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

But is that what customers really want? Or do consumers still value the in-person dealership experience – even if there are some elements of it they dislike? The answers may surprise you and should guide OEMs and dealers toward a thoughtful approach to creating the purchase processes of tomorrow.

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October 18th,  2022

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

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May 24th,  2023 Article

EVs in Australia: It’s a Question of Time.

Insights from a recent Harris Poll commissioned by Urban Science.

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May 24th,  2023 Article

EVs in Australia: It’s a Question of Time.

Insights from a recent Harris Poll commissioned by Urban Science.

LEARN MORE
May 18th,  2023 Blog

Leading With Integrity: Urban Science Marketing Director’s Service With Girl Scouts of the USA

During her 16 years with Urban Science, Global Marketing and Communications Director Amy Bowering has been a driving force…

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May 18th,  2023 Blog

Leading With Integrity: Urban Science Marketing Director’s Service With Girl Scouts of the USA

During her 16 years with Urban Science, Global Marketing and Communications Director Amy Bowering has been a driving force…

LEARN MORE
May 17th,  2023 Podcast

A Secret Weapon For Efficient Dealership Sales Processes.

Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data.

LEARN MORE
May 17th,  2023 Podcast

A Secret Weapon For Efficient Dealership Sales Processes.

Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data.

LEARN MORE
May 15th,  2023 Article

From CRMs to CDPs: How to Achieve Wins Today While Laying the Critical Groundwork for Tomorrow

In March, the sale price of the average new car slipped below sticker price for the first time in almost two years…

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May 15th,  2023 Article

From CRMs to CDPs: How to Achieve Wins Today While Laying the Critical Groundwork for Tomorrow

In March, the sale price of the average new car slipped below sticker price for the first time in almost two years…

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April 13th,  2023 Blog

Urban Science employees generate over $12,000 in Syria-Turkey disaster relief funding through company gift-match program

Donations – comprising $6,046 in employee contributions and a $6,046 corporate gift match – will support efforts to deliver critical aid to people impacted by the Syria-Turkey earthquakes.  In the […]

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April 13th,  2023 Blog

Urban Science employees generate over $12,000 in Syria-Turkey disaster relief funding through company gift-match program

Donations – comprising $6,046 in employee contributions and a $6,046 corporate gift match – will support efforts to deliver critical aid to people impacted by the Syria-Turkey earthquakes.  In the […]

LEARN MORE
March 22nd,  2023 Press Release

Urban Science launches industry first service-to-sales conversion analysis, empowering automakers to better measure, drive sales across service-loyal customers with near-real time data

Urban Science® today announced the launch of its ServiceView™ Service-to-Sales Analysis, which taps the power of the company’s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles…

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March 22nd,  2023 Press Release

Urban Science launches industry first service-to-sales conversion analysis, empowering automakers to better measure, drive sales across service-loyal customers with near-real time data

Urban Science® today announced the launch of its ServiceView™ Service-to-Sales Analysis, which taps the power of the company’s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles…

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March 9th,  2023 Article

Urban Scientist receives prestigious award for 1,000 hours of rescue work with The Red Cross

On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.

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March 9th,  2023 Article

Urban Scientist receives prestigious award for 1,000 hours of rescue work with The Red Cross

On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.

LEARN MORE
March 9th,  2023 Article

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

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March 9th,  2023 Article

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

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February 21st,  2023 Press Release

Urban Science: U.S. auto dealership count stable; throughput dips slightly while EV, non-retail sales rise

Record number of core-based statistical areas had virtually no net change in dealership count U.S. share of EV sales increased 40% year over year; uptick was primarily driven by sales […]

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February 21st,  2023 Press Release

Urban Science: U.S. auto dealership count stable; throughput dips slightly while EV, non-retail sales rise

Record number of core-based statistical areas had virtually no net change in dealership count U.S. share of EV sales increased 40% year over year; uptick was primarily driven by sales […]

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February 15th,  2023 Article

Mexico-City-based Urban Scientists bring joy to local children with toys for Día de los Reyes

In December, our colleagues working out of our Mexico City office came together to bring joy to their community by collecting and distributing toys to local children in celebration of the Christian holiday Día de los Reyes, also known as Three Kings Day or Epiphany.

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February 15th,  2023 Article

Mexico-City-based Urban Scientists bring joy to local children with toys for Día de los Reyes

In December, our colleagues working out of our Mexico City office came together to bring joy to their community by collecting and distributing toys to local children in celebration of the Christian holiday Día de los Reyes, also known as Three Kings Day or Epiphany.

LEARN MORE
January 19th,  2023 Article

Nashville Office Reunites with Second Harvest Food Bank after Community Giving Grant award

Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

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January 19th,  2023 Article

Nashville Office Reunites with Second Harvest Food Bank after Community Giving Grant award

Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

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January 13th,  2023 Article

A day in the life of an Urban Science intern | Sao Paulo, Brazil

Since Urban Science was founded in 1977, we’ve become the automotive industry’s go-to resource for solving mission-critical challenges around the world. During this time, we’ve expanded our global footprint to […]

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January 13th,  2023 Article

A day in the life of an Urban Science intern | Sao Paulo, Brazil

Since Urban Science was founded in 1977, we’ve become the automotive industry’s go-to resource for solving mission-critical challenges around the world. During this time, we’ve expanded our global footprint to […]

LEARN MORE
December 15th,  2022 Article

Urban Science microgrant program awards $15,000 to employee selected nonprofits globally

At Urban Science, we’re known for tapping the power of our unrivaled data and technology – and our proven scientific processes and methodologies to help automotive manufacturers and dealers, and the advertising technology firms that support them, achieve clarity and business certainty in even the most ambiguous market conditions.

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December 15th,  2022 Article

Urban Science microgrant program awards $15,000 to employee selected nonprofits globally

At Urban Science, we’re known for tapping the power of our unrivaled data and technology – and our proven scientific processes and methodologies to help automotive manufacturers and dealers, and the advertising technology firms that support them, achieve clarity and business certainty in even the most ambiguous market conditions.

LEARN MORE
December 15th,  2022 Article

Scientifically Optimize Your Current Footprint and Plan for the Future

A number of forces are disrupting the automotive landscape, making this an especially pivotal time for dealership groups.

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December 15th,  2022 Article

Scientifically Optimize Your Current Footprint and Plan for the Future

A number of forces are disrupting the automotive landscape, making this an especially pivotal time for dealership groups.

LEARN MORE
December 13th,  2022 Article

Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

Measuring service-to-sales conversion performance is key. Know how you stack up.

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December 13th,  2022 Article

Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

Measuring service-to-sales conversion performance is key. Know how you stack up.

LEARN MORE
November 21st,  2022 Blog

Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

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November 21st,  2022 Blog

Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

LEARN MORE
November 16th,  2022 Article

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

LEARN MORE
November 16th,  2022 Article

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

LEARN MORE
November 11th,  2022 Article

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.

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November 11th,  2022 Article

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.

LEARN MORE
November 11th,  2022 Article

Urban Science president gifts $1 million to support Wayne State University military and veteran students, honor American war hero

In late October, at a ceremony attended by Wayne State University military and veteran students alongside university leadership and faculty…

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November 11th,  2022 Article

Urban Science president gifts $1 million to support Wayne State University military and veteran students, honor American war hero

In late October, at a ceremony attended by Wayne State University military and veteran students alongside university leadership and faculty…

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November 3rd,  2022 Press Release

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

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November 3rd,  2022 Press Release

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

LEARN MORE
October 24th,  2022 Article

Urban Scientists Join Life Remodeled to Beautify Detroit’s West Side

On October 4, 2022, 17 Detroit-based Urban Scientists spent the day volunteering with Life Remodeled, a non-profit focused on the intentional and equitable revitalization of Detroit neighborhoods.

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October 24th,  2022 Article

Urban Scientists Join Life Remodeled to Beautify Detroit’s West Side

On October 4, 2022, 17 Detroit-based Urban Scientists spent the day volunteering with Life Remodeled, a non-profit focused on the intentional and equitable revitalization of Detroit neighborhoods.

LEARN MORE
October 20th,  2022 Case Study

Silverback + Urban Science: The Science Behind Achieving Better Advertising Results

A changing media landscape requires changing strategies and tactics. Digitization, increasing automation and new business models have disrupted other industries. Now it’s the automotive industry’s turn.

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October 20th,  2022 Case Study

Silverback + Urban Science: The Science Behind Achieving Better Advertising Results

A changing media landscape requires changing strategies and tactics. Digitization, increasing automation and new business models have disrupted other industries. Now it’s the automotive industry’s turn.

LEARN MORE
October 17th,  2022 Case Study

ServiceView drives 39% increase in dealership RO volume, uptick in other key metrics

The Problem Due to overall industry factors, dealership leaders needed to maximize service retention and boost aftersales revenue to compensate for a deficiency in new vehicle sales. Beyond that, as […]

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October 17th,  2022 Case Study

ServiceView drives 39% increase in dealership RO volume, uptick in other key metrics

The Problem Due to overall industry factors, dealership leaders needed to maximize service retention and boost aftersales revenue to compensate for a deficiency in new vehicle sales. Beyond that, as […]

LEARN MORE
October 3rd,  2022 Article

The Growing Dealership Dilemma: Get Big or Get Out

A whirlpool of uncertainty is challenging today’s automotive industry – and dealerships are being pulled into the vortex, looking for a way forward in an environment where no easy answers exist.

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October 3rd,  2022 Article

The Growing Dealership Dilemma: Get Big or Get Out

A whirlpool of uncertainty is challenging today’s automotive industry – and dealerships are being pulled into the vortex, looking for a way forward in an environment where no easy answers exist.

LEARN MORE

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

EVs in Australia: It’s a Question of Time.

Insights from a recent Harris Poll commissioned by Urban Science.

Leading With Integrity: Urban Science Marketing Director’s Service With Girl Scouts of the USA

During her 16 years with Urban Science, Global Marketing and Communications Director Amy Bowering has been a driving force…

A Secret Weapon For Efficient Dealership Sales Processes.

Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data.