Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

Urban Science’s recent online study revealed automotive marketers might not be capturing their audiences’ attention like they think they are.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management.

It’s no secret that online advertising is a great medium to capture consumers’ attention. In a recent Urban Science online study, we found that 86% of consumers find value in online ads.

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

Urban Science released statistics and insights today from its 2020 Automotive Franchise Activity Report (FAR), indicating a small decrease in dealership rooftops but a large decrease in sales throughput.

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

During the coronavirus pandemic, many of us find ourselves online more – browsing, connecting with friends, or simply passing time – but how much more is more? In a recent […]

Measuring digital media with offline sales has historically been a challenge for automotive advertisers.

Urban Science recently commissioned a survey with The Harris Poll to understand how — and if — the pandemic is impacting consumer buying behaviors.

Inventory may be hard to come by these days, but it can also be hard to get rid of. Depending on the unique intricacies of your market, we know there […]

James (Jim) and Patricia (Patti) Anderson have received the 2020 Max M. Fisher Award for Outstanding Philanthropist, an honor presented annually by the Association of Fundraising Professionals Greater Detroit Chapter (AFP GDC).

Our collaborator The Trade Desk, recently broke down the 5 big myths of measurement. See what your KPI toolbox might be missing and how Urban Science and The Trade Desk […]

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

Q&A with Carl Matter, Urban Science® VDX.tv’s latest collaboration with Urban Science leverages their data-driven audience segments (specifically new vehicle purchasers and leasees) and helps advertisers in the automotive industry […]

Science Matters Insights with Piermichele Robazza, Solution Lead – Aftersales, Urban Science®

With COVID-19 uprooting seemingly every aspect of our daily lives, it is no surprise that consumers believe it will change the way certain industries will need to operate in the […]