Urban Science® today announced the launch of MarketGrowth™, a first-of-its-kind, best-in-class solution that taps the company’s unrivaled near-real-time industry sales* data to empower dealer groups, marketing agencies and the consultants who support them to better understand market performance and potential across all brands and geographies.

With over 60 years of combined experience in the auto industry, and relationships with most major OEMs, Urban Science and VDX.tv have collaborated to build analytically driven marketing solutions that […]

At Urban Science, we help leading global automakers, their dealerships, and the AdTech companies that support them, create clarity and business certainty in even the most ambiguous market conditions. We […]

The Problem Despite ongoing efforts, a major North American OEM still had many vehicles on the road in need of recall repairs related to Takata Airbags. They found that despite […]

For many years, Urban Science’s internship program has unlocked new pathways for personal and professional growth by empowering college students and new employees to develop their professional and interpersonal skills […]

DETROIT, August 18, 2022 – Urban Science® today announced highlights from its 2022 midyear Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail network despite […]

In August 2022, members of our Nashville team made a positive impact on their neighbors in need by spending the day volunteering, including cold-sorting frozen and perishable food donations, with […]

At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]

Urban Science Founder and President Jim Anderson, alongside several Urban Science team members, recently attended The Engineering Society of Detroit’s (ESD) Annual Dinner at Ford Field in downtown Detroit. The […]

The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands – including the OEMs, dealers and AdTech companies we serve – to create meaningful interactions with their target audiences.

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas.

Through our research and findings we created a new, science-based methodology for capturing and analyzing the evolving views of the auto-buying public regarding the relevance of traditional automotive dealerships in the vehicle-buying process.

Urban Science^® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

Car Wars has collaborated with Urban Science to bring dealers three game-changing offerings to turn every lost sale into an opportunity for improvement: SalesAlert, TrafficView, and AutoHook.

Detroit-based automotive consultancy and technology firm has contributed more than $50,000 to endowment fund to date; gifts are helping to narrow the diversity gap in STEM careers, will create a […]

While pandemic-driven consumer behavior shifts and profitability increases enhanced short-term margins, Urban Science warns auto manufacturers to remain focused on right-sizing networks for long-term success. DETROIT, February 17, 2022 – […]

With current new-vehicle inventories at record low levels, making the most out of your fixed ops is essential – now more than ever.

Urban Scientists in Music City recently put our commitment to community into practice to assist Nashville Diaper Connection (NDC) on its mission to ensure every baby in Davidson County – home to Nashville – has enough diapers to stay clean, dry and healthy.