Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

Since Urban Science was founded in 1977, we’ve become the automotive industry’s go-to resource for solving mission-critical challenges around the world. During this time, we’ve expanded our global footprint to […]

At Urban Science, we’re known for tapping the power of our unrivaled data and technology – and our proven scientific processes and methodologies to help automotive manufacturers and dealers, and the advertising technology firms that support them, achieve clarity and business certainty in even the most ambiguous market conditions.

A number of forces are disrupting the automotive landscape, making this an especially pivotal time for dealership groups.

Measuring service-to-sales conversion performance is key. Know how you stack up.

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.

In late October, at a ceremony attended by Wayne State University military and veteran students alongside university leadership and faculty…

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

On October 4, 2022, 17 Detroit-based Urban Scientists spent the day volunteering with Life Remodeled, a non-profit focused on the intentional and equitable revitalization of Detroit neighborhoods.

A changing media landscape requires changing strategies and tactics. Digitization, increasing automation and new business models have disrupted other industries. Now it’s the automotive industry’s turn.

The Problem Due to overall industry factors, dealership leaders needed to maximize service retention and boost aftersales revenue to compensate for a deficiency in new vehicle sales. Beyond that, as […]

A whirlpool of uncertainty is challenging today’s automotive industry – and dealerships are being pulled into the vortex, looking for a way forward in an environment where no easy answers exist.

Urban Science® today announced the launch of MarketGrowth™, a first-of-its-kind, best-in-class solution that taps the company’s unrivaled near-real-time industry sales* data to empower dealer groups, marketing agencies and the consultants who support them to better understand market performance and potential across all brands and geographies.

With over 60 years of combined experience in the auto industry, and relationships with most major OEMs, Urban Science and VDX.tv have collaborated to build analytically driven marketing solutions that […]

At Urban Science, we help leading global automakers, their dealerships, and the AdTech companies that support them, create clarity and business certainty in even the most ambiguous market conditions. We […]

The Problem Despite ongoing efforts, a major North American OEM still had many vehicles on the road in need of recall repairs related to Takata Airbags. They found that despite […]

DETROIT, August 18, 2022 – Urban Science® today announced highlights from its 2022 midyear Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail network despite […]

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]