Today’s auto shoppers spend more time researching, compare more brands and visit more dealerships before making a purchase decision. Even so, many dealers remain confident in their sales processes as closing deals becomes more challenging.
What’s really causing leads to go dark?
New research from Urban Science and The Harris Poll points to a surprising answer. Price is not the primary reason. Instead, weaknesses in dealership follow-up processes may be driving more lost sales than dealers realize.
Download the full report to learn what causes lead defection, how top-performing dealers use defection intelligence to improve conversion rates and why greater visibility into lost opportunities is becoming a key competitive advantage.
