Automotive marketers continue to invest billions in digital advertising, yet many still measure success through clicks, impressions and other proxy metrics instead of verified vehicle sales. As pressure mounts to improve marketing efficiency, automakers and dealers need a more accurate way to connect media investments to real-world outcomes.
Carl Matter, Director of AdTech Performance at Urban Science, joined the ADOTAT Podcast to discuss how outcome-based measurement is reshaping automotive advertising. Drawing on Urban Science’s industry expertise, Matter explains how marketers can improve media performance by optimizing campaigns against verified sales and replacing assumptions with measurable business results.
