Understanding convenience in an electrified world.
Right now, it’s the wild west for electrification. Charging stations appear to be built where it is easiest or feasible. Construction is heavily influenced by local incentives and rebates, without consideration to those who need charging close to home or work. A constant regarding the planning of any network, which seems to have been partially lost on EV thus far, is what lies at its core: the necessity to plan around the concept of convenience.
Today, the definition of convenience is evolving to encompass a greater set of criteria, including convenience to charging – further exemplifying why it’s necessary to plan strategically to ensure your customers have access to what they need, where they need it. The same science used to create the most efficient networks possible can be applied to solve this challenge.
The pandemic that impacted 2020 demonstrated the auto industry’s ability to pivot, innovate, and rise up to the challenge. Electrification offers a different type of challenge, one that – unlike the pandemic – can be planned for. Different manufacturers, each with different challenges revolving around their specific customers, need to carefully choose their particular EV strategies. The time to ask questions, get answers, and act is now… before the second wave is upon us in full force.
The objective power of science.
It all comes back to the science. Since our founding, we’ve been a force for change. Our process of looking beyond what we know to what we discover through science continues to serve us and our clients very well.
At Urban Science, we pioneered a proven, scientific approach to planning, and have continued to advance and innovate our methodology for over 40 years of automotive industry changes and advances. It’s an approach that has stayed ahead of the technological curve to help OEMs improve the performance of their dealership networks, and continues to be the industry standard.