II. Collection and Use of Information About You
Urban Science may have collected the following categories of Personal Information in the twelve (12) months prior to the effective date of this Privacy Policy:
- Name, postal address, unique personal identifier, phone number, email address, or other similar identifiers;
- Commercial information, including records of personal property, products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
- Protected classifications characteristics under California or federal law, such as gender and marital status;
- Commercial information, such as internet transaction information and purchase history;
- Geographical data, which may configure sensitive personal information for Brazilian residents;
- Professional or employment-related information, such as verification of employment;
- Education information;
- Inference drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences and characteristics; or
- Sensitive personal information under certain privacy laws, such as driver’s license or state identification card.
1. Information you choose to provide
Urban Science may collect, store, and use personal information you choose to provide, for example, when you send us an email or complete any of our online forms such as the Application Form or the Contact Us Form, through your offline correspondence or personal contacts with Urban Science representatives, or when you request information or assistance through the Site. The personal information you provide may identify you and your business individually, and it may include items such as your name and email address, job title, company name and address, and phone number. You choose to provide any such information on a free basis, and if you refrain from providing certain personal information this may limit the value of our assistance and services. The information you provide via this Site is maintained by Urban Science or service providers acting on behalf of Urban Science. Urban Science does not purchase or otherwise obtain any supplemental personal information about you from any third parties not identified in this Privacy Policy. We process personal information you provide us with within the scope of and on the basis of providing this Site’s information services to you (service contract) or on the basis of your consent. Urban Science will limit its collection of personal information to what is adequate, relevant, and reasonably necessary to serve the purposes described in this Privacy Policy.
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2. Information collected from third parties
Urban Science may collect the personal information described above from the following categories of sources:
- From data aggregators who provide us with information about individuals.
- From automotive manufacturers and dealers.
- From advertising networks.
- From Internet service providers.
- From data analytics providers.
- From government entities.
- From operating systems and platforms.
- From social networks.
- From data brokers.
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3. Information collected automatically
Urban Science may also use server log analysis tools to collect certain other information. This information may include your Internet Protocol (“IP”) address, your Internet Service Provider (“ISP”), and your domain name. An IP address is a number that is automatically assigned to your computer by the ISP through which you access the Internet; an ISP is a company that provides access to the Internet; and a domain name is the string of letters, numbers, and hyphens that is used to point to an IP address. Urban Science uses this information for system administration and to fulfill its legal obligations. Urban Science does not link IP addresses or domain names with any other personal information.
Urban Science may collect information via a number of other technologies, including cookies, web beacons, clear GIFs, and other means. If you visit our Site, the temporary storage of access data and log files takes place on the basis of providing this Site’s information services to you. In addition, our legitimate interest serves as a legal basis for the temporary storage of access data and log files. Our legitimate interest is to provide you with a technically functioning and user-friendly Site and to ensure the security of our systems.
Cookies
A “cookie” is a small text file that is transferred to your browser and stores information about your interactions with a particular website. A cookie is then read by the web server that placed it on your browser. It works as a sort of identification card, recording your preferences and recalling previously entered information. By using cookies, your navigation time is reduced, and use of a website is simplified.
Urban Science uses two types of cookies:
- A “session” cookie is temporary and is deleted once you close your browser. Session cookies are used to help a user’s browser navigate a website more smoothly. Session cookies can also give helpful information.
- A “persistent” cookie is more permanent and is stored on the hard drive of your computer. Persistent cookies are used to customize a website for a user. They may store passwords, preferences, registration, and account information so that users do not have to reenter this information each time they visit the website.
Urban Science uses both session and persistent cookies to collect and store information that allows us to offer better customer service and ensure easy navigation through our Site.
You may have the option of setting your browser to disable or remove cookies. In most cases, if you disable cookies, you are still able to use the Site. Please note, however, that by disabling cookies, your ability to use some areas of the Site may be limited.
You may have additional choices available to you with regards to some online behavioral advertising cookies. For more information, please visit the Digital Advertising Alliance at https://optout.aboutads.info/?c=2&lang=EN or the Network Advertising Initiative at https://optout.networkadvertising.org/?c=1.
Third Party Technologies
We may use or allow third parties to collect information about your online activities over time and across different websites when you use the Site.
For example, we use Google Analytics, a web analytics service provided by Google Inc., hereinafter “Google.” Google Analytics uses cookies to enable an analysis of how the Site is used. The information generated by these cookies will be transferred to Google in the United States and stored there. This information is then used to evaluate visitors’ use of the Site and to compile statistical reports on Site activity for Urban Science. Google may also transfer this information to third parties, provided this is required by law or if third parties process this data on behalf of Google.
We use Google Analytics with the addition “gat._anonymizeIp” on our Site. In this case, your IP address will be abbreviated by Google already within the Member States of the European Union or the European Economic Area and thus anonymized. Only in exceptional cases the full IP address will be transferred to and saved on a Google server.
Furthermore, you may use a Google deactivation add-on, which is accessible for most common browsers. For more information on installing the browser add-on, please visit: https://tools.google.com/dlpage/gaoptout?hl=en/. For more information on Google Analytics privacy terms and conditions and use of cookies, please visit the Google Privacy Policy: https://www.google.de/intl/de/policies/privacy/
The above cookie-based data processing is carried out to safeguard our legitimate interests or on the basis of your consent (legal basis). In particular, our legitimate interests are to be able to provide you with a technically optimized, user-friendly, and needs-oriented website and to protect the security of our systems.
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4. How we use your personal information
Urban Science may use your personal information to:
- Audit related to counting ad impressions to unique visitors, verify positioning and quality of ad impressions, and audit compliance;
- Fulfill our legal and regulatory obligations in accordance with applicable laws and regulations in the relevant jurisdictions;
- Provide our products and services to automotive manufacturers and dealers, which may include performing services, including maintaining or servicing accounts, providing customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services;
- Improve, upgrade, or enhance our products and services, which may include debugging to identify and repair errors that impair existing intended functionality;
- Provide information that we think may be of interest to you, which may include advertising and marketing services;
- Help to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for these purposes, including detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity; or
- For research and analysis purposes.
We also use the information you provide us to contact you in response to any requests, complaints, or comments you may have about Urban Science.
To the extent that Urban Science sells or shares (for cross context behavioral advertising) your personal information, Urban Science will provide you with a right to opt out of such sales or sharing.
Urban Science will not use personal information unless reasonably necessary for and compatible with the purposes described in this Privacy Policy unless Urban Science has your consent.
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5. Disclosure of your personal information to others
Except as described in this Privacy Policy, Urban Science does not disclose personal information about you with any parties outside of Urban Science.
If you send us an email or use our Contact Us Form to send us a request, complaint, or comment relating to any website that displays the Urban Science Seal, we may forward your request, complaint, or comment to the appropriate website and an Urban Science group company.
We may disclose your personal information:
- to service providers that perform functions on our behalf in order to provide our products and services;
- to our business partners, such as automotive manufacturers or dealer groups, regarding your use of the products and services that Urban Science provides to you;
- to other categories of third parties, such advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers;
- to a successor organization in the event that Urban Science is involved in a transaction such as a merger, stock purchase or sale, or sale of substantially all of Urban Science’s assets;
- to our subsidiaries or affiliates for responding to your request (or who may be engaged under our instruction to provide products and services on our behalf) and to third party partners whom we may engage under our instruction to provide products and services on our behalf, including, but not limited to, support services, website services, and answering user questions about our services;
- to other third parties with your consent; or
- to comply with valid legal process such as a search warrant, subpoena, or court order, to protect our rights and property, or to protect the safety or security of the public, users of this Site, or of Urban Science’s services. We will disclose information when we believe in good faith that the law requires it.
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6. Legal basis
The legal basis for the collection of information you choose to provide is either that (1) you gave a consent to the processing of personal data for one or more specific purposes, (2) the processing is necessary for the performance of a contract to which you are party (e.g., regarding the use of our Site or an information or support request), (3) in order to take steps at your request prior to entering into such a contract, (4) that the processing is necessary for the purposes of legitimate interests pursued by us or third parties, or (5) to comply with applicable legal and regulatory obligations.
As far as the data processing is based on your consent, you have the right to revoke this consent at any time by sending us a request or notice to any address stated above. The revocation of consent does not affect the lawfulness of processing based on consent before its revocation.
If you are located in the European Union, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning yourself based on our legitimate interests, in particular by deactivating any such tools as explained under No. II.2. We shall then cease to process such data if we cannot demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms.
If you are located in Brazil, you have certain specific rights as outlined in Section V of this Privacy Policy.
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7. Access, Accuracy and other Rights
If you are a registered user, and would like to access your information, update information previously submitted to Urban Science, or request to have outdated information removed, please e-mail us at privacy@urbanscience.com, call us at (800) 321-6900 and ask for the Privacy Department, or mail us at:
Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues
You may also contact our representative in the European Union as outlined above. In accordance with European data protection laws and the limitations under applicable law, besides your right to access and rectify the processing of personal data, you are entitled to erase and restrict the processing of your personal data and may exercise your rights by contacting us as indicated above. Further, you have a right to data portability to the extent applicable under applicable law.
If you are located in Brazil, you have certain specific rights as outlined in Section V of this Privacy Policy.
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8. User Acceptance of & Changes to the Urban Science Privacy Policy
Urban Science reserves the right to modify or amend this Privacy Policy at any time and for any reason. When we modify the Privacy Policy, we will post on this Site a notice that it has been modified, and we will provide any other notice as required by applicable law. Modifications will be effective on the date that appears on the modified Privacy Policy. Each time you use this Site, you should check the last updated / effective date of this Privacy Policy and review any changes made since the last time you visited the Site.
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