Dealer and Consumer Insights from Urban Science Harris Poll Survey

We recently commissioned The Harris Poll to survey approximately 200 U.S. OEM Dealers and 2,000 U.S. consumers on key topics, including buyer behaviors and preferences across the customer journey. Here’s a sample of some of the insights we learned. We hope you’ll find them helpful too.

THE AUTO INDUSTRY IS REVVED UP AND READY FOR ANYTHING.

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FOR OEMS AND DEALERS, TRUST COMES STANDARD.

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DEALER VISITS UP – ESPECIALLY FOR YOUNGER NEW VEHICLE BUYERS.

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THE DEALERSHIP IS STILL A BIG DEAL.

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A GREAT PRICE IS ESSENTIAL – SO IS EVERYTHING ELSE.

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For even more industry insights, contact marketing@urbanscience.com.