DEALER VISITS UP – ESPECIALLY FOR YOUNGER NEW VEHICLE BUYERS.
AUTO-BUYING CONSUMERS ARE VISITING SHOWROOMS MORE AND ARE LESS BRAND LOYAL THAN YOU MAY THINK.
There is a lot of noise that younger generations steer clear of dealerships, seeking a totally online car-buying experience. The Harris Poll survey indicated otherwise.
On average, auto-buying Consumers visit 2.5 dealerships when shopping for a new vehicle. And Gen Z and Young Millennials, ages 18-29, say they visit even more – an average of 3.5 dealerships – when in the market for a new car or truck.
The study also indicated that customer loyalty is low with 69% of auto-buying Consumers considering more than one brand. In fact, the average auto-buying Consumer considers 2.6 brands. And again, when shopping for a new vehicle, Gen Z and Young Millennials consider even more – 3.8 brands.