Network planners have always sought ways to fortify their networks, and with Alternative Retail Formats there are a number of attractive benefits to consider. By design, Alternative Retail Formats are intended for deployment in places where it may not be feasible to build a full dealership. They can offer one or more services and may not even resemble the traditional brick-and-mortar automotive dealer store. Alternative Retail Formats can also help address changing consumer shopping preferences through mobile and digital touchpoints.
At Urban Science, we understand the need to find innovative solutions to difficult market challenges. In the case of Alternative Retail Formats, we are advising a pragmatic approach that first assesses the health, convenience and viability of a market-specific network before committing additional time and resources to implementing alternative retail formats – as they should complement and support the network.
There is an art in applying Alternative Retail Formats, and it’s best revealed through science.