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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
- INSIGHT LAB
FEATURED
April 1st, 2024Charging ahead: navigating the dynamic evolution of the UK’s electric vehicle market in 2024March 11th, 2024Tech Century: From Dots on a Map… to Guiding Short- and Long-Term EV SuccessMarch 4th, 2024Targeting tyre opportunity to help stabilize the impacts of a shifting industry on retailer service departments - NEWSROOM
- ABOUT US
- CAREERS
- EVENTS
We’ve turned motivating in-market prospects into a methodology.
Consumers today come into the market armed with more information than ever before. Using multiple devices, they’ll search for the right model and the right deal and aren’t afraid to comparison shop. While they’re out there – looking, comparing prices, and getting ready to buy, AutoHook efficiently turns in-market prospects into incremental showroom visits and new to brand sales through highly targeted, private offers.
Motivating qualified prospects to visit is a
challenge. We make it into an opportunity.
When it comes to driving showroom traffic at the lowest cost-per-sale, AutoHook puts science to work, so you aren’t making costly decisions based on gut feeling.
WEBSITE CONVERSION
Intercept your in-market shoppers
Drive traffic off your website and into your dealership with highly targeted, private offers delivered via website overlays.
CLOSE RATES
Make the most of your existing lead sources
Identify and target your highest intent-to-buy customers with private offers easily integrated into your existing marketing efforts and channels.
AGED LEADS
Don’t let another lead go cold and defect
When your sales team stops following up, let AutoHook become your turnkey backstop to bring unworked, unclosed, lapsed leads into your showroom.
SLOW-MOVING INVENTORY
Generate interest in your hard-to-sell inventory
Motivate prospects with a test-drive or purchase incentive targeted to lagging models, specific vehicle, and even by inventory age.
UNDERPERFORMING GEOGRAPHIES
Target the areas with the most opportunity
Intelligently respond to competitive losses by targeting geographies with high sales pump-in or ZIP codes with high lead defection.
INCENTIVE SPEND
Focus your spend with intelligent targeting
Deliver private purchase incentives with laser precision to priority audiences, models, geographies, or inventory to drive incremental sales and profitability.
CONTACT US
Make the most of your marketing investments.
AutoHook enhances the impact of your current strategies and marketing campaigns, deploying via text, email, and website overlay. AutoHook also seamlessly integrates through API with other digital marketing vendors and channels to increase conversion and drive qualified showroom traffic.
There are no one-size-fits-all
marketing campaigns.
Every market, every dealer, and every day brings unique sales support needs. AutoHook is up to the challenge, providing the ultimate flexibility to target the right prospect, with the right message, at the right time — all based on your business objectives.
SCORING
Use immediate scoring to identify and target the highest intent-to-buy customers.
TARGETING
Specify offer deployment by model, individual vehicle, inventory age, geography, or lead source.
TRIGGERS
Website overlay can be triggered by behaviors like page view, site reentry, or KPI completion.
OFFERS
Motivate prospects with either test-drive or private purchase incentive with configurable offer values and gift card types.
Knowing what your competitors sold yesterday informs your strategies today.
The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE
With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.
NEAR REAL-TIME
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.
HYPER-GRANULAR INSIGHTS
Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.
UNIVERSAL CONNECTIVITY
This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.
DATA PROTECTION
Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.
We make it easy to get powerful results.
AutoHook programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.
TURNKEY SUPPORT
Program deployment and management made easy.
- Pain-free activation, thanks to our proven website and CRM provider partnerships
- Our dedicated Success Team is focused on maximizing your ROI
- Simple and secure reward redemption platform
HAPPY CUSTOMERS
Seamless card redemption process keeps your customers satisfied.
- Simple 30-second redemption process
- Customers receive virtual reward cards within minutes of redemption and physical cards within 7-10 days
- Our team directly handles any customer questions or concerns
PROVEN SECURITY
Best-in-class technology to ensure the integrity of your investment.
- Platform access requires two-factor authentication
- Consumer identity is verified for every redemption
- Strict security measures are in place to detect and prevent fraud
TOTAL ATTRIBUTION
Directly attribute spend to impressions, showroom visits, sales, and losses.
- Detailed real-time campaign reporting
- Direct consumer feedback on the value and impact of promotional offers
- Regular delivery of case studies, pro tips, and best-in-class learnings
Drive ready-to-close customers into your dealership.
SHAUN KNIFFIN
Director of Marketing
for Germain Motor Company
Latest insights
February 21st, 2024
Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023
DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]
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