NADA 2026: Data Driving Action Beats Data Describing the Past

Sales pressure never stops, and when deals don’t close, it’s not always clear where buyers fall out of the funnel. Urban Science® helps dealers uncover and reduce defection by turning daily industry sales data into clear, actionable insight. Sign up to get a copy of our Defection Playbook and be entered for a chance to win a 32-Q Wheeled Yeti Cooler from Urban Science®.

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Dealership Performance Solutions

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SALESALERT™ | AUTOHOOK^® | TRAFFICVIEW™ | MARKETGROWTH™

SALESALERT™

Recalibrate Your Sales Process
with Daily Defection Data.

Get automatically notified when a lead has purchased a new or CPO vehicle from another same brand or competitive dealership! With a connection directly into your CRM, SalesAlert brings dealers daily defection data to improve the customer experience, train salespeople and enhance marketing efficiency.

Notifies your CRM when a lead defects from your dealership

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AUTOHOOK^®

Intercept, Engage, Convert.

Target in-market online shoppers with customized incentives in order to drive high quality traffic into your dealership and leverage timely offers to close more deals. AutoHook’s closed-loop system allows you to target shoppers, send incentives, measure results and optimize your future offers. With AutoHook’s strategic marketing, users see a web-to-showroom conversion rate of up to 39%!

Sends timely offers to targeted shoppers
Drives traffic into your dealership
Send purchase incentives to customers

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TRAFFICVIEW^®

Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on at your dealership.

Deliver insights into your dealership’s traffic by matching your CRM data with industry-wide sales data from the Urban Science® DataHub™
Increase your sales effectiveness through decisions based on lead source, model, salesperson and geography

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MARKETGROWTH™

Unlock any market and every type of investment opportunity.

Get never-before-seen access to the exclusive insights driving the automotive industry. Whether you’re looking to invest in new markets, or grow in your own, you need science on your side. MarketGrowth™ unlocks opportunities across any market, any time.

Gain access to the most in-depth designated marketing area (DMA) data available
Make smarter acquisition decisions by vetting markets for the highest potential

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What Urban Science can do for you.

Use the dealership performance suite
to see up to a 20% decrease in daily
defections in your first 90 days.

What our clients are saying.

“SalesAlert is one of the best tools I’ve launched at my dealership! It has created engagement within the sales team and has helped us improve our CRM management processes to really determine why sales are lost. We don’t like seeing those Same Brand defections, but it allows me to re-engage those customers and introduce them to our amazing Service Department.”

John Bigelow, General Manager – Volvo Cars San Diego

“I really enjoy using SalesAlert. It keeps us productive following up with lost customers and focusing on in market leads. Our GM Robert loves SalesAlert and I believe it has made us better overall as a team!”

Tyra Ramos, BDC Manager, Maxon Hyundai

“At first I didn’t think I would like SalesAlert but after using it for over 3 months I discovered how impactful it is to our business. We do a lot of pre orders for customers so when we get a notification that a customer has bought elsewhere it helps us to re-engage the customer and talk about the purchase. SalesAlert also helps us hold our sales team accountable with follow up as we now know which customers are buying and when.”

Tiffany Wright, Internet Manager, North Park Lexus

“AutoHook™ has been a great tool for helping get people off of our website and into our showroom. We have seen about 50% of the people who filled out the offer online end up in our showroom!”

Joe Valdez, Sales Manager, Rosen Nissan

“TrafficView™ has been a huge benefit for our store, as we are in a unique and competitive market. By using our own CRM data, we were able to see the effectiveness of the data firsthand, pairing TrafficView results with custom, targeted offers via AutoHook’s Web2Show and Lead2Show.”

Patrick Kyes, General Manager, Morrie’s Automotive Group

“To actually see TrafficView results with your own store’s data right in front of you is a completely different ballgame. We have a few Mercedes-Benz stores utilizing TrafficView and the results have been outstanding.”

Tom Agresti, Chief Technology Officer, Dream Motor Group

What our clients are saying.

“AutoHook™ has been a great tool for helping get people off of our website and into our showroom. We have seen about 50% of the people who filled out the offer online end up in our showroom!”

Joe Valdez

Sales Manager,
Rosen Nissan

“TrafficView™ has been a huge benefit for our store, as we are in a unique and competitive market. By using our own CRM data, we were able to see the effectiveness of the data firsthand, pairing TrafficView results with custom, targeted offers via AutoHook’s Web2Show and Lead2Show.”

Patrick Kyes

General Manager,
Morrie’s Automotive Group

“To actually see TrafficView results with your own store’s data right in front of you is a completely different ballgame. We have a few Mercedes-Benz stores utilizing TrafficView and the results have been outstanding.”

Tom Agresti

Chief Technology Officer,
Dream Motor Group

Latest insights

January 21st, 2026

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	SALESALERT™	AUTOHOOK^®	TRAFFICVIEW™	MARKETGROWTH™
Key Benefit	SalesAlert’s daily defection data is proven to decrease lost sales in just 90 days	AutoHook’s conversion rate of up to 39% provides a reliable lead source of in-market customers	TrafficView analyzes daily defection data based on lead source, model, salesperson, and geography so you can identify opportunities for improvement	Marketgrowth’s DMA data helps you make smarter acquisition decisions by vetting markets for the highest potential
Solution Features	Notifies your CRM when a lead defects from your dealership Details the defectors information including vehicle make, model, trim, dealership sold, and more!	Sends timely offers to targeted shoppers Drives traffic into your dealership Sends purchase incentives to customers	Informs the models and trims you're stocking Identifes opportunities for improvement by salesperson Exposes weakness in your lead follow-up process	Analyzes the current market you're in to optimize your dealer group’s performance Identifies the clearest opportunities for growth with the most in-depth DMA data avilable
Bundle Pricing
Analyze Sales Trends
Benchmark Performance
Identify Market Opportunities
Drive Increased Showroom Traffic
Improve Lead Conversion
Real-Time Sales Lead Updates
Salesperson Performance Tracking

Harness the fastest, most-accurate data in your dealership.

Comprehensive Coverage

Daily Data

Hyper-Granular Insights

Universal Connectivity

Data Protection

INCREASE TRAFFIC

LOWER DEFECTION RATES

IMPROVE RETENTION

DRIVE EFFICIENCY

EXPAND YOUR MARKET

ENHANCE CUSTOMER EXPERIENCE