Urban Science

AfterSales Performance

Turn customer loyalty from a random occurrence to a repeating pattern.

Parts and Service departments are the primary profit generators for a dealership and are also a major driver of customer loyalty – leading to additional vehicle sales and higher dealer performance levels. It’s essential to arm your dealers to seize the opportunity and be a major driver of service retention and long-term loyalty.

If they’re not coming in for service,
we’ll find out why.

We uncover opportunities to increase service retention, reduce defections, and improve long-term brand loyalty – ultimately making dealerships more competitive and driving revenue growth across your network.

Uncover Opportunity

Identify and analyze key service metrics to build a true picture of performance across your aftersales network and empower your dealers to win more opportunities in their regions.

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Empower action

Arm your dealers with the insights and tools to identify high-potential prospects and focus their marketing efforts to drive opportunity into their service lanes.

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Monitor impact

Track the impact of your service performance to more deeply monitor factors like service absorption and your true cost of labor.

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SERVICEVIEW™

The fastest, most accurate way to diagnose your service opportunities.

In the fast-paced world of a Service department, time truly is money. As the premier scientific aftersales solution, ServiceView delivers streamlined access to the most important data to ensure impactful efficiency, competitiveness, and opportunistic decision-making.

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AUTOHOOK®

Private offers. And the proof they’re working.

AutoHook incentive campaigns are scientifically proven to drive qualified customers to dealers’ service lanes through multi-channel, highly targeted private offers.

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FINANCIALVIEW™

Measure the money you’re making or missing.

Understand the contribution the Service and Parts departments make to the success of the aftersales network as a whole. FinancialView tracks the impact of your service performance to more deeply monitor factors like service absorption and your true cost of labor.

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Proving the clarity of our vision every day.

From high-volume brands to niche vehicles, Urban Science is trusted by dealers to uncover their most certain opportunities for success.

What our clients are saying.

“Truly listens to our needs and uses data to drive recommendations and problem-solving.”

OEM Aftersales Lead, North America

“Great team! Efficient and reliable.”

OEM Aftersales Leader, North America

“The Urban Science team displays a mastery of the automotive industry through highly technical business expertise.”

OEM Aftersales Leader, Europe

Latest insights

September 16th,  2026

Urban Science & Better Car People Discuss AI in the Dealership

In this podcast, Urban Science Solution Manager, Betsy Marietti, and Better Car People Vice President of Retail Transformation Training, Randy Berlin, explore how dealers can use AI to strengthen sales […]

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September 16th, 2026

Optimizing AI to Strengthen Sales Processes and Customer Relationships in the Dealership

Artificial intelligence is quickly becoming a standard part of the automotive retail experience. From website chat and automated lead response to sales tracking and customer follow-up, AI is…

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September 15th, 2026

The Metrics Mirage: Why Inconsistent Retail Data Threatens OEM Margins

Automakers have long overlooked the fact that performance metrics are …

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September 11th, 2026

Identifying Pockets of Demand for BEVs, PHEVs and Hybrids in the U.S. Market

When the U.S. government rolled back federal tax credits for electric vehicles* (EVs) in 2025, automakers and dealers were uncertain how demand for battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and hybrids would hold up…

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August 21st, 2026

How Invisible Losses Distort Dealership Sales Performance

Dealers are losing leads without knowing when or why…

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August 17th, 2026

Why Market Studies Take Years When They Should Take Months

Most OEMs plan for dozens of market studies each year, yet few can deliver even half the target number. The bottleneck is not the complex analysis itself, but the chaotic, […]

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August 17th, 2026

Urban Science’s Piermichele Robazza Discusses Untapped Service Lane Potential in Fixed Ops Magazine

Auto buyers are 2–2.5 times more likely to purchase their next new vehicle from their servicing dealer than another same-brand dealer. Yet many dealers still miss opportunities to connect service interactions to sales opportunities.

 

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August 11th, 2026

The Conversion Gap: Turning Defection Data into Dealership Growth

Tune in to hear Eric DeMont, Executive Director of Dealer Solutions and Growth break down the conversion gap and how dealers can turn data into meaningful dealership growth.

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August 10th, 2026

Urban Science launches vehicle sales forecasting module to help OEMs turn daily sales data into a science-driven decision engine

Urban Science today announced the release of its End of Month Forecasting module, which delivers daily visibility into projected vehicle sales performance to automakers doing business in the U.S.  This offering identifies shifts in market conditions before month-end results are finalized, empowering users to act on emerging opportunities and risks sooner than traditional sales […]

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August 4th, 2026

How Outcome-Based Incrementality Testing Can Help Wasted Ad Spend from Eroding Media Efficiency

As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…

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August 4th, 2026

How Today’s Digital-First Buyers Are Reshaping Automotive Retail: Urban Science Shares Perspective in CDG News

Vehicle buyers are spending more time researching, prioritizing value and relying on digital channels throughout the purchase journey. Urban Science’s Carl Matter shares how dealers can use stronger digital engagement, timely follow-up and verified sales data to improve marketing ROI and connect with qualified buyers.

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

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