Audience Targeting Experimentation with AI

Using sales data to fuel AI experimentation within native platforms

A recent collaboration between Urban Science, The Trade Desk and a leading automotive agency illustrates how experimentation can help marketers understand the impact of different media and targeting strategies.

The Trade Desk used Urban Science’s SalesMatch™ data to fuel AI-driven Look-A-Like audiences, and compared them to other third-party audiences, which led to:

• More efficient cost per vehicle sold
• Higher purchase rates

Read the use case to discover how using experimentation within a native platform led to notable results.

Read Use Case

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