Zoom into nearly every data point of market performance.

Discover the unknowns.
Understand the knowns.

For the first time ever, manufacturers can access competitive sales insights that are updated daily and deliver a complete picture of volume, market share, and percent change for any combination of brands, segments, models, geographies, and even competitive dealers. These insights empower your dealers to tackle key challenges that hold them back from grabbing market share.

Weak Models
Weak Models

Understand which models are holding you back.

Pinpoint why consumers are buying competitive models over your brand to inform more effective marketing programs, incentive spend, and sales strategies.

Stale Data
Stale Data

Don’t use months-old data to drive real-time marketing decisions.

The Urban Science® DataHub™ is the industry’s only source of daily sales* data, fueled directly from the automakers, empowering near real-time performance insights.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
Competitive Performance
Competitive Performance

Understand which same-brand competitors are eating your lunch.

Identify sales patterns and performance weaknesses versus your competition, by geography and vehicle segment, to focus your marketing efforts and grow market share.

Geographic Weakness
Geographic Weakness

Pinpoint areas of opportunity in your territory.

Quickly identify and visualize top opportunity geographies to power targeted marketing campaigns targeted down to a ZIP code level.

Trim level insights
Trim level insights

Harness the power of detailed vehicle attribute data.

Drive certainty into your sales and marketing strategies with deeper insights around vehicle trim, fuel type, body style, transmissions, engine size, and much more.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

The most clear, detailed worldview of your dealers’ market.

MarketView is a revolutionary new lens to look through. This intuitive, scientifically-driven data analysis software provides the most complete way to understand your market and drive market share growth.

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Modern Interface

Business happens in motion, so it’s critical that rapid data visualization is freed from static, stationary computer screens.

  • Intuitive visualizations empower quick performance analysis in a variety of focus areas
  • Mobile responsiveness provides immediate access to market share metrics for decision-making
  • Advanced filtering techniques slice through data to find the right insight, at the right level
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Flexible modules

In order to make decisions that capture the most opportunity, users need streamlined access to all their most important data.

  • Flexible design, based on intuitive performance modules, helps users focus on the most important insights
  • View performance at a market overview level, or from a focused brand or dealer point of view
  • Simple data extraction tools allow users to output data in multiple formats for independent analysis
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Enhanced mapping

Data visualization is essential for distilling insights to take quick action.

  • Fast and accurate market mapping at a macro level, or drill down to find granular insight to understand how best to compete
  • Users can create independent maps for custom data visualization
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Latest insights

October 7th,  2024

Empowering India’s Auto Industry: Charting a Path to Independence and Innovation

India’s automotive industry stands at a crossroads, wrestling with the challenge of reducing its dependency on China…

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September 26th, 2024

European EV Market Share: forecasting the competitive rise of Chinese EV brands against established manufacturers

As Europe’s electric vehicle adoption accelerates, the continent is poised for a transformative shift, with the market expected to grow…

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August 20th, 2024

Urban Science推出为中国汽车主机厂定制化的MarketView销售分析解决方案

底特律2024年8月7日电/美通社/– Urban Science®今日宣布推出了全新升级版的MarketView销售分析解决方案,这款方案精准契合中国主机厂(OEM)和经销商的个性化需求。这款面向中国市场的旗舰级解决方案,已经赢得了全球超过30个国家的主机厂和经销商的信赖,为行业用户提供了全面的市场洞察。这些洞察由Urban Science公司成熟的科学流程和方法所驱动,覆盖了所有品牌和地区在市场层面的销售业绩和增长潜力。 MarketView为主机厂和经销商提供了专门针对中国市场的销售数据(在主机厂允许的情况下),这使得他们能够更深入地洞察市场的挑战和机遇,包括那些通常被忽略的细微复杂性。通过这种方式,用户就能基于科学的分析,而非单纯的猜测,来做出独立且可能涉及较高风险的决策,从而在现有网络内外更好地竞争和提升销售业绩。此外,MarketView还帮助在中国销售汽车的主机厂实现以下关键目标: ·  通过识别各品牌和车型的表现,更准确地把握市场地位。 ·  识别销售模式和性能优势的变化,以便有效地集中营销资源,赢得市场份额。这包括对电动化和高配置车型趋势的洞察。 ·  通过分析潜在增长市场的品牌和经销商绩效数据,了解在哪些区域可以实现增长;无论是在他们已有的销售区域还是新开拓的区域,都能利用所有地理和细分市场的数据。 通过Urban Science特别为中国市场定制的MarketView版本,中国客户将能够轻松获取市场上大多数品牌的近似行业销量数据。这一优势为他们开启了一个独特的机会窗口,使他们能够深入解市场动态,发现增长点,无论是在现有的经销商网络中,还是在新的地区。这些功能使得主机厂和经销商能够基于过去、现在和未来的市场表现,做出科学的决策。 Urban Science的美洲、亚太和欧洲执行副总裁Tom Longo表示:“随着中国汽车制造商在新能源汽车领域不断加强发展,他们正面临一个由老牌企业和新兴挑战者共同塑造的日益活跃的市场。”他进一步指出:“总的来说,这些力量正以前所未有的速度重塑消费者的偏好和期望。因此,能够快速且准确地捕捉到潜在的市场动态、挑战与机遇,对于主机厂及其经销商而言,是定位自身、有效竞争并确保销售业绩的关键。这也正是我们致力于让中国客户体验到MarketView成熟能力与优势的原因所在——我们相信,这将为我们的客户和组织带来新的增长机会。” 单击此处了解更多关于MarketView及其独特优势的信息。该能力使全球OEM及其经销商能够了解市场内外的品牌表现、市场潜力和扩张机会,从而在短期和长期内促进组织的繁荣发展。 关于Urban Science Urban Science是一家领先的汽车咨询和技术公司,为全球各地的汽车主机厂( OEM )和经销商,以及为他们提供支持的广告技术公司提供服务。 公司总部位于底特律,在全球20个办公地点开展业务,Urban Science利用其科学的力量,结合其卓越的数据、解决方案产品和行业专业知识,即使在市场环境瞬息万变的情况下,也能为客户带来清晰度和业务上的确定性。   请访问UrbanScience.com,详细了解Urban Science是如何通过减少关键业务决策中的不确定性,助力汽车制造商和经销商获取竞争优势的。这一成效又反过来促进了整个汽车行业的效率提升与盈利能力的提高。

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August 13th, 2024

Urban Science launches MarketView sales analysis solution tailored for China-based automakers

Urban Science® today announced the launch of a new iteration of its MarketView sales analysis solution, specifically tailored to the unique needs of China-based automotive original equipment manufacturers (OEMs) and dealers…

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August 5th, 2024

Monitoring current EV Demand/Adoption using historical data in China

The automotive market in China has experienced remarkable growth, with car sales exceeding 30 million in 2023…

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September 8th, 2023

Aftersales in the EV future: plan now to realize tomorrow’s potential

In a recent Harris Poll study commissioned by Urban Science, global auto buyers revealed how they view the future and their relationships to personal transportation…

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June 21st, 2023

Network Sales Report | China: Examining China’s Volatile Network Development

China has remained the world’s largest automotive manufacturing country and automotive market since 2009…

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May 24th, 2023

EVs in Australia: It’s a Question of Time.

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September 10th, 2021

The EV Path to the Electrified Future

As the automotive industry gears up for a shift to electric vehicles, EV momentum is on the upswing, with a record number of almost 100 pure battery electric vehicles set to debut by the end of 2024 […]

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Latest insights

March 11th,  2024

Tech Century: From Dots on a Map… to Guiding Short- and Long-Term EV Success

Urban Science harnesses unrivaled data, scientific approach to anticipate the future and ground high-stakes decisions in confidence…

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February 21st, 2024

Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023

DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]

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February 20th, 2024

Navigating the roads of change: a look into the future of the electric vehicle market in 2024 and beyond

As we reflect on electric vehicle (EV) sales and market share growth in 2023, it’s clear that we’re witnessing the acceleration of a transformative era in the automotive industry…

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November 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

The automotive industry is undergoing a seismic shift towards electric vehicles (EVs) and staying ahead of the curve is crucial for dealers.

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November 2nd, 2023

The EV era: decoding trends and triumphs in America’s auto industry

In a groundbreaking milestone for the automotive industry, the San Francisco Designated Market Area(DMA) has emerged as a trailblazer…

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June 21st, 2023

Network Sales Report | China: Examining China’s Volatile Network Development

China has remained the world’s largest automotive manufacturing country and automotive market since 2009…

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August 26th, 2021

Vehicle Sales and Profitability: What OEMs Need to Do to Make the Numbers Work

Disruptive forces of urbanisation, digitilisation, sustainability and omni-channel retail sales points were already beginning to seriously impact the automotive landscape pre-pandemic […]

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May 11th, 2021

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

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May 4th, 2021

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors.

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July 22nd, 2020

Creating a healthy network in a pandemic age

Network Planning with Simon Bradley, Global Practice Director – Network, Urban Science

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May 7th, 2020

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]

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  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

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    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

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