Zoom into nearly every data point of market performance.

Discover the unknowns.
Understand the knowns.

For the first time ever, manufacturers can access competitive sales insights that are updated daily and deliver a complete picture of volume, market share, and percent change for any combination of brands, segments, models, geographies, and even competitive dealers. These insights empower your dealers to tackle key challenges that hold them back from grabbing market share.

Weak Models
Weak Models

Understand which models are holding you back.

Pinpoint why consumers are buying competitive models over your brand to inform more effective marketing programs, incentive spend, and sales strategies.

Stale Data
Stale Data

Don’t use months-old data to drive real-time marketing decisions.

The Urban Science® DataHub™ is the industry’s only source of daily sales* data, fueled directly from the automakers, empowering near real-time performance insights.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
Competitive Performance
Competitive Performance

Understand which same-brand competitors are eating your lunch.

Identify sales patterns and performance weaknesses versus your competition, by geography and vehicle segment, to focus your marketing efforts and grow market share.

Geographic Weakness
Geographic Weakness

Pinpoint areas of opportunity in your territory.

Quickly identify and visualize top opportunity geographies to power targeted marketing campaigns targeted down to a ZIP code level.

Trim level insights
Trim level insights

Harness the power of detailed vehicle attribute data.

Drive certainty into your sales and marketing strategies with deeper insights around vehicle trim, fuel type, body style, transmissions, engine size, and much more.


Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.


Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

With access to over 95% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.


Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.


Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.


This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.


Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

The most clear, detailed worldview of your dealers’ market.

MarketView is a revolutionary new lens to look through. This intuitive, scientifically-driven data analysis software provides the most complete way to understand your market and drive market share growth.

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Modern Interface

Business happens in motion, so it’s critical that rapid data visualization is freed from static, stationary computer screens.

  • Intuitive visualizations empower quick performance analysis in a variety of focus areas
  • Mobile responsiveness provides immediate access to market share metrics for decision-making
  • Advanced filtering techniques slice through data to find the right insight, at the right level
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Flexible modules

In order to make decisions that capture the most opportunity, users need streamlined access to all their most important data.

  • Flexible design, based on intuitive performance modules, helps users focus on the most important insights
  • View performance at a market overview level, or from a focused brand or dealer point of view
  • Simple data extraction tools allow users to output data in multiple formats for independent analysis
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Enhanced mapping

Data visualization is essential for distilling insights to take quick action.

  • Fast and accurate market mapping at a macro level, or drill down to find granular insight to understand how best to compete
  • Users can create independent maps for custom data visualization
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Latest insights

March 11th,  2024

Tech Century: From Dots on a Map… to Guiding Short- and Long-Term EV Success

Urban Science harnesses unrivaled data, scientific approach to anticipate the future and ground high-stakes decisions in confidence…

February 21st, 2024

Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023

DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]

February 20th, 2024

Navigating the Roads of Change: A Look into the Future of the Electric Vehicle Market in 2024 and Beyond

As we reflect on electric vehicle (EV) sales and market share growth in 2023, it’s clear that we’re witnessing the acceleration of a transformative era in the automotive industry…

November 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

The automotive industry is undergoing a seismic shift towards electric vehicles (EVs) and staying ahead of the curve is crucial for dealers.

November 2nd, 2023

The EV era: decoding trends and triumphs in America’s auto industry

In a groundbreaking milestone for the automotive industry, the San Francisco Designated Market Area(DMA) has emerged as a trailblazer…

July 27th, 2023

Urban Science Annual Index: how omnichannel retailing can be a “win-win” for OEMs and dealers

This piece is the third in a series of Urban Science articles driven by 2023 Dealership Transformation Index research conducted alongside The Harris Poll.

June 21st, 2023

Network Sales Report | China: Examining China’s Volatile Network Development

China has remained the world’s largest automotive manufacturing country and automotive market since 2009…

August 26th, 2021

Vehicle Sales and Profitability: What OEMs Need to Do to Make the Numbers Work

Disruptive forces of urbanisation, digitilisation, sustainability and omni-channel retail sales points were already beginning to seriously impact the automotive landscape pre-pandemic […]

May 11th, 2021

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

May 4th, 2021

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors.

July 22nd, 2020

Creating a healthy network in a pandemic age

Network Planning with Simon Bradley, Global Practice Director – Network, Urban Science


Let us help you cut through the chaos

Network Planning


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Network Dynamics


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Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.