Be ready for the sales of today and the shoppers of tomorrow.

A solid, convenient network foundation is essential for efficient and effective sales and marketing. While customers may seem like they’re in millions of places at once, we help optimize sales, market share, and customer loyalty — no matter how fast and in how many directions the market is moving.


Created the discipline. Perfecting the process.

We are scientific network planning pioneers with the most proven methodology for site location.

Created the discipline. Perfecting the process.

Our proven, robust process is in markets all over the world.

Created the discipline. Perfecting the process.

Every major global OEM that sells new vehicles has worked with Urban Science® to plan their network.

Created the discipline. Perfecting the process.

We have conducted market studies in countries that represent about 90% of all new car sales around the world.

Created the discipline. Perfecting the process.

Our team executes thousands of network planning studies each year, in more than 70 countries, all using the same proven Dealer Network Analysis Process methodology.

Created the discipline. Perfecting the process.

Our network recommendations are more accurate, more reliable, and delivered faster.

Putting every store exactly where it needs to be, so it can do everything it should do. Customer convenience is king.

Building a successful retail network takes extreme discipline and rock-solid planning. The process is capital intensive and takes a long time to fully realize, so it’s imperative it’s done correctly and strategically with future planning in mind. As the innovators and recognized experts in automotive network planning, we can optimize your traditional network, and also be your preemptive guide in managing the significant shifts on the horizon.

Market Foundations
Market Foundations

Setting up for success.

Establish the building blocks of network planning and prioritize your market strategy: define your competitive landscape, setting logical dealer territories and equitable sales targets.

Network Scenarios
Network Scenarios

Science plans smarter.

Develop strategic network scenarios to scientifically define the recommended number of dealerships for your priority markets, the ideal locations and the type of facility necessary, and identify the best dealer operators for your stores.

Performance Benchmarks
Performance Benchmarks

Know the numbers.

Geographically highlight and quantify true market opportunities using fair, equitable performance benchmarks that account for local consumer preference.

Action Planning
Action Planning

Stick to the vision.

We understand it takes time, so we develop an incremental strategy to achieve the ideal network and the resulting actions necessary to reach the ultimate goal.


Smarter action during the tough times.

The need for network optimization is even more critical during periods of economic uncertainty. Tough times bring new realities; diminished market certainties, declining sales, decreased employment levels, and lower budgets. Over a four-year period, four major brands tried to weather the turbulent market. Two chose to partner with us to optimize their network, and two chose to weather the storm by trusting their instincts. Here’s what happened:

Do alternative retail formats address the changing needs of the consumer?

The world of automotive retail is evolving, and today’s consumers want to buy on their time and terms. To thrive in today’s omni-channel world, alternative retail formats may be needed to address consumer needs, create awareness, provide brand education and/or showcase brand experience in order to influence revenue growth and brand affinity, and can open additional options for representation. For maximum effectiveness, integration of these formats into the traditional network is mandatory for success to support and supplement dealer activities.

Providing certainty across the industry.

We solve network planning challenges by developing and delivering the most effective network performance solutions, driven by our proprietary formula for business – the Power of 4™.

X Process
X Data
X Technology


Starting with analytical, problem-solving mindsets, our people are then certified as network planners and are recognized as innovators and thought leaders in the automotive industry.

Our scientific, 8-step Dealer Network Analysis Process is the most effective process in the automotive industry, proven to sell more vehicles and increase profits.

We integrate, evaluate and streamline vast amounts of data from our clients, third parties and our own proprietary sources to fuel the analytics that drive our network optimization.

The industry’s most comprehensive location intelligence tool, Ni2®, utilizes the industry’s most advanced location intelligence tools to deliver you market-share-increasing insights.

What our clients are saying.

“Urban Science has powerful data analysis tools and an on-site team that demonstrates expertise in our business while providing great insights and responsiveness to requests, questions, etc.”

OEM Network Lead, North America

“Our Urban Science team has become our go-to people for advice in so many different situations. The executive team relies on their opinion and advice almost daily. We regularly seek advice from the entire onsite team regarding finding the best solutions for the situation at hand.”

OEM Network Planning Leader, North America

“Urban Science’s products, knowledge, professionalism, and client support are by far THE BEST in the Industry!”

OEM Network Lead, North America

“The Urban Science team is professional, responsive, and complete all requests with excellence. They go above and beyond what is asked of them.”

OEM Network Leader, North America

“Urban Science simplifies complex solutions to help us focus on the most important factors.”

OEM Network Leader, North America

Latest insights

March 11th,  2024

Tech Century: From Dots on a Map… to Guiding Short- and Long-Term EV Success

Urban Science harnesses unrivaled data, scientific approach to anticipate the future and ground high-stakes decisions in confidence…

February 21st, 2024

Urban Science: U.S. automotive dealer count held steady as throughput hits post-pandemic high in 2023

DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]

February 20th, 2024

Navigating the roads of change: a look into the future of the electric vehicle market in 2024 and beyond

As we reflect on electric vehicle (EV) sales and market share growth in 2023, it’s clear that we’re witnessing the acceleration of a transformative era in the automotive industry…

November 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

The automotive industry is undergoing a seismic shift towards electric vehicles (EVs) and staying ahead of the curve is crucial for dealers.

November 2nd, 2023

The EV era: decoding trends and triumphs in America’s auto industry

In a groundbreaking milestone for the automotive industry, the San Francisco Designated Market Area(DMA) has emerged as a trailblazer…

June 21st, 2023

Network Sales Report | China: Examining China’s Volatile Network Development

China has remained the world’s largest automotive manufacturing country and automotive market since 2009…

September 21st, 2021

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment.

June 29th, 2021

The Electric Vehicle Tipping Point

The Electric Vehicle tipping point for mass adoption will happen when consumers see EVs as a viable alternative to Internal Combustion Engines.

May 4th, 2021

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors.

July 22nd, 2020

Creating a healthy network in a pandemic age

Network Planning with Simon Bradley, Global Practice Director – Network, Urban Science

May 7th, 2020

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]


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Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.