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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
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When shoppers are looking, science knows the most efficient way to convert them.
Billions of dollars are spent annually on targeting millions of shoppers with the goal of driving them into dealer showrooms and converting them into sales. But how do you know if it’s working and if your spend is aligned with your share? Now you can quantify with scientific precision how hard every dollar is working, and make each one work harder.
Find, manage and convert leads
with scientific certainty.
Our family of MarketingPerformance solutions efficiently uncover and connect in-market prospects like no other lead management system. We can locate where defectors went, deliver high-value traffic into showrooms, and, when every dollar counts, scientifically prove the effectiveness of your marketing spend.
MANAGE LEADS
Convert more leads to sales.
Drive showroom traffic and improve dealer satisfaction through the implementation of a proven end-to-end lead management solution.
UNCOVER DEFECTIONS
See where you’re losing, and the best place to gain.
Discover industry-first insights into where your dealerships are losing to identify lost sales from same-brand and competitive defections, and empower timely decisions about operations and marketing spend.
DRIVE SHOWROOM TRAFFIC
Intercept. Engage. Convert.
Improve the conversion of your marketing channels through highly targeted private offers that drive more shoppers into dealer showrooms.
OPTIMIZE MEDIA
Near real-time insights.
Improve campaign efficiency and reveal ROI with the connection of cross-channel engagements to daily industry sales.
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Scientific precision makes every marketing dollar work harder.
LEADMANAGEMENT™
Leads are the lifeblood of your sales and marketing strategy.
As the industry pioneer, Urban Science® sets the standard for managing the entire lead generation and tracking processes. We inform lead mix strategies, manage lead capture and distribution to dealers, and empower the management of key metrics such as lead quality and sales generated.
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TRAFFICVIEW™
Winning starts with knowing what you’re losing.
TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on with dealership operations.
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*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
MEDIAPERFORMANCE™
Make every marketing dollar work harder.
Leverage industry-exclusive daily sales* to build smarter campaigns and prove ROI with the connection of cross-channel engagements.
EXPLORE
Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.
The Urban Science® DataHub™ is one of the superpowers that make our solutions best-in-class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE
With access to over 96% of all new vehicle sales and 99% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.
NEAR REAL-TIME
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.
HYPER-GRANULAR INSIGHTS
Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.
UNIVERSAL CONNECTIVITY
This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.
DATA PROTECTION
Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.
What our clients are saying.
Latest insights
August 18th, 2025
Brian Pasch shares key findings from Urban Science’s 2025 research with The Harris Poll
This article was authored by Brian Pasch and originally published on LinkedIn. It highlights research from the 2025 Urban Science Harris Poll study exploring how tariffs, affordability concerns and evolving EV sentiment are shaping consumer behavior in the automotive space.
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