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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
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The complete story of your sales and defections.
TrafficView delivers first-ever insights into your dealers’ traffic by matching your dealers’ CRM data with industry-wide sales* data from the Urban Science® DataHub™. TrafficView empowers your dealers to make data-driven decisions by breaking down these findings by lead source, model, salesperson, and geography to help you pinpoint what is driving defections to your competitors.
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
The 5 key challenges to finding clarity
We’ll show you how the same data that obscures your dealers’ problems can reveal the solutions. While it may seem like you can never truly identify what costs your dealers a lead, it is actually possible to uncover their weak spots and take action to improve performance.
LEAD SOURCES
Laser focus your marketing spend and effort on the sources that work
Improve your visibility into sales and defections by lead source to identify low opportunity sources and potential treatment issues.
FOLLOW-UP PROCESSES
Expose weaknesses in your lead follow-up process
Track your daily sales and show clearly when your competitors are conquering your sales efforts and causing defections.
SALESPERSON PERFORMANCE
Identify opportunities for improvement by salesperson
Illuminate the impact of mix and volume on performance as well as which salespeople are losing the most sales.
INVENTORY MIX
Inform the models and trims you’re stocking
Reveal the models and trims that your dealers’ leads bought from other dealers to identify potential mix issues.
GEOGRAPHIC OPPORTUNITY
Target your marketing efforts to acquire more traffic and buyers
Drive customers in instead of watching them drive by. You’ll see where there are “holes” in your primary market areas where you’re consistently losing sales to other dealers.
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Knowing what your competitors sold yesterday informs your strategies today.
The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE
With access to over 96% of all new vehicle sales and 99% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.
NEAR REAL-TIME
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.
HYPER-GRANULAR INSIGHTS
Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.
UNIVERSAL CONNECTIVITY
This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.
DATA PROTECTION
Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.
Delete defections. Grab sales. Real dealers tell you how we help.
JIM HENNE
General Manager of Performance Toyota
and Performance Volvo
Progressive dealers tap into seamless solutions.
“I find a lot of value in the data in TrafficView as we can see the defections and get an idea where these customers are going. Also, the 90 Days to Sale shows us the consumer journey. From day 7 until the end and we can see when defections are taking place and use this with our marketing efforts.”
“Traffic View allows us to quickly find potential blind spots at a glance. It maximizes time spent in reviewing the data, organizes and creates helpful filters seamlessly to allow coaching opportunities. I typically forward the screen shots from the monthly traffic view to our team so they can see the scoreboard and know that the management team is routinely looking for growth opportunities and focused on the team members that need help.”
Latest insights
August 18th, 2025
Brian Pasch shares key findings from Urban Science’s 2025 research with The Harris Poll
This article was authored by Brian Pasch and originally published on LinkedIn. It highlights research from the 2025 Urban Science Harris Poll study exploring how tariffs, affordability concerns and evolving EV sentiment are shaping consumer behavior in the automotive space.
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