Urban Science

Don’t let your leads become someone else’s conquest.

Locked within every lost sale is the insight you need to identify and remedy your sales and marketing weaknesses. Only Urban Science® empowers you to treat the problems, not just the symptoms that are costing you conversions and provides the tools to drive more high-value showroom traffic through your doors.

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We turn every lost sale into an opportunity for improvement.

We are automotive dealership scientists who empower dealers to uncover and convert daily traffic and sales opportunities. Our solutions, TrafficView and AutoHook, work in tandem to find who is defecting, where they’re going and the right moves to get them back into your stores.

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TrafficView

Winning starts with knowing what you’re losing.

  • Identify underperforming lead sources to focus your marketing spend
  • Know which models your customers are buying and how to balance your mix
  • Identify true salesperson performance and opportunities for improvement
  • Target your efforts where you have the most geographic opportunity
  • Fix follow-up process issues
EXPLORE
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Hyundai Dealer Cuts Defections
by 57% with TrafficView.

A Hyundai dealer needed an effective way to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. The dealer identified that their defections spiked between days 3 to 7 after a lead hit their CRM. Check out the results TrafficView had on their defections and closed sales.

OVERALL

DAYS 3-7

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AutoHook

Drive more quality traffic through your doors.

AutoHook delivers an integrated experience that scientifically engages prospects through highly targeted and custom configured private test-drive or purchase offers.

  • Multi-channel delivery via email, text, website overlay and APIs
  • Configurable targeting to focus on lead source, geography, model or customer opportunities
  • Variable treatment options including offer type and value, timing and frequency to help drive incremental leads
  • Real-time analytics fuel a scientific learning loop for continual improvement
  • Turn-key implementation with dealer websites, CRM providers, and lead systems
EXPLORE
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How AutoHook goes to work

10%

average lift in monthly sales for AutoHook dealers.

39%

of AutoHook leads convert to showroom visits.

19%

of AutoHook leads convert to sales.
 

63%

of AutoHook buyers are new-to-brand.

How TrafficView and AutoHook work together

SHAUN KNIFFIN

Director of Marketing
for Germain Motor Company

What our clients are saying.

“We’ve been using the AutoHook program for over two years, and it continues to help us drive in-market customers into our showroom. I include the test drive offers in all my outreach to potential customers to bring them in to see my team. We close our Internet leads at a 70-80% rate and AutoHook certainly contributes to those numbers. The gift card brings them to us, and our team’s customer service converts them into buyers. For those dealers who don’t use the AutoHook solutions to their fullest, you are missing out big time!”

Carlos Lopez, Internet Sales Manager, Cocoa Hyundai

“AutoHook has been a great tool for helping get people off of our website and into our showroom. We have seen about 50% of the people who filled out the offer online end up in our showroom! While this doesn’t always lead directly to a sale, it definitely helps us get out in front of the customer so that they have a great experience with the product and with us as a dealership. We will definitely keep working these leads because the program is so easy and simple to use.”

Joe Valdez, Sales Manager, Rosen Nissan

“Since utilizing TrafficView, we’ve seen a significant and consistent decrease in defections month over month. The near-real-time data in the salesperson exhibit has enabled us to actively engage our staff on the fly to see where their areas of opportunity are and hold them accountable. Each salesperson on our team is familiar with their own data and they’re using it to increase their efficiency and capture areas of opportunity that we weren’t even aware of before TrafficView. The days to sale portion of TrafficView has allowed our management team to see the opportunity within our follow-up process and this has led to a more consistent and targeted follow-up approach. Overall, our defection rate has dropped around 9% in three months and we’re excited for continued results!”

Kevin Burton, General Manager, Toyota of Kirkland (O’Brien Auto Group)

“To actually see TrafficView results with your own store’s data right in front of you is a completely different ballgame. We have a few Mercedes-Benz stores utilizing TrafficView and the results have been outstanding. Being able to see lost opportunities from certain lead providers as well as defections to other luxury brands has been extremely eye-opening. Knowing where our lost sales occur, whether it is within the Mercedes-Benz brand or a competitive OEM, TrafficView takes our CRM data and turns it into something we can act on to appropriately adjust our marketing efforts and hone in on issues with pricing or process.”

Tom Agresti, Chief Technology Officer, Dream Motor Group

“We are utilizing AutoHook’s Web2Show, Lead2Show, and TrafficView. We are just scratching the surface with TrafficView by deep diving into our lost opportunities. Once we have identified the lost opportunities in our own CRM data by model, zip code, lead source, and individual salesperson, we can create targeted offers to drive customers into the showroom and gain back market share. There is no other suite of solutions available that can identify these problems and provide the resolution so seamlessly.”

Patrick Kyes, General Manager, Morries Automotive Group

“TrafficView has been a huge benefit for our store, as we are in a unique and competitive market. By using our own CRM data, we were able to see the effectiveness of the data firsthand, pairing TrafficView results with custom, targeted offers via AutoHook’s Web2Show and Lead2Show. Not only were we able to gain buyer share for the specific zip code and model we targeted, but our same-brand top competitor was no longer our top same-brand competitor when all was said and done! We will continue to use the data to influence our marketing and planning efforts moving forward.”

Mark Olson, General Sales Manager, Findlay Kia

Let us help you cut through the chaos

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Urban Science
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  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

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    Uncover what really impacts daily performance to grow market share.

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    Bring customers back to increase service retention and build long-term loyalty.

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    Scientific precision to make every marketing dollar work harder.

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