Longo, a 38-year Urban Science veteran, will serve as the company’s second president and CEO, succeeding company founder Jim Anderson.
DETROIT, Feb. 4, 2026 – Urban Science®, a global automotive consultancy and technology firm, announced today its board of directors, led by founder Jim Anderson, has appointed Tom Longo to the role of president and CEO. In this role, Longo, a 38-year Urban Scientist, will expand his leadership role in guiding the firm’s strategy and delivering scalable solutions that help automakers and dealers, and the AdTech firms that support them, achieve clarity and cohesion in an increasingly complex and competitive market.
Anderson retains full ownership of the company and has transitioned solely to the advisory role of chairman; he will continue to work closely with Longo to ensure a seamless leadership transition that positions the company, and its team members and clients, for continued growth and success.
“At Urban Science, our science-driven approach has guided the automotive industry through its many evolutions and revolutions for nearly 50 years, and during his nearly four decades with our company, Tom Longo – alongside Urban Scientists around the world – has helped our clients overcome challenges once thought to be unsolvable,” said Anderson. “As we look ahead to new opportunities for our clients and our company, it’s essential we’re led by a future-facing leadership team that deeply understands the scientific rigor, client focus and insight that empower us to invent the future. After more than four decades working alongside Tom, I’m confident he and our seasoned executive team bring the expertise and leadership needed to continue to drive our company, clients and industry forward.”
Longo brings deep operational and strategic expertise across the automotive ecosystem to his role as president and CEO. He previously served as executive vice president, the Americas, Asia-Pacific and Europe, and led the planning and execution of Urban Science’s global client delivery model. In this role, he worked closely with senior executives at leading automotive OEMs. He also worked in lockstep with Urban Science leaders and teams serving the company’s dealer and AdTech clients to ensure efficiency, alignment and consistency across solutions, client support strategies and global service delivery.
Longo is committed to making a positive impact in the communities where Urban Scientists live and work. He holds a Bachelor of Science in systems science from Michigan State University and an MBA from the Stephen M. Ross School of Business at the University of Michigan.
About Urban Science
Urban Science® is a leading automotive consultancy and technology firm that serves automotive original equipment manufacturers (OEMs) and dealers, and the AdTech companies that support them, around the world. Headquartered in Detroit and operating in 18 office locations globally, Urban Science taps the power of its science – and its unrivaled data, solution offerings and industry expertise – to create clarity and business certainty for clients in even the most chaotic market conditions. Visit UrbanScience.com for more information about how Urban Science helps the automotive industry gain a competitive edge by taking the guesswork out of critical business decisions. This, in turn, drives improved efficiency and profitability industrywide. For more information, visit www.urbanscience.com.
