Combat Declining Brand Loyalty with Daily ServiceView™ Usage

How Engaged Dealers Softened Loyalty Loss in a Price-Sensitive Market

Programmatic pricing pressure and rising affordability concerns are reshaping how customers choose where to service their vehicles, putting sustained pressure on automotive brand loyalty. One major automotive brand used ServiceView™ to help dealers proactively identify at‑risk customers, strengthen advisor‑customer relationships and retain more service customers—even as overall brand loyalty continued to decline.

Daily ServiceView usage helped dealers achieve measurable gains, including:

• 12 additional customers retained on average compared to non‑users
• $36K in incremental service revenue generated in just three months
• A statistically significant improvement in service loyalty tied to higher tool engagement

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