Agencies

Enhance your KPIs to deliver successful campaigns.

Push your KPIs further: Traditional KPIs don’t tell the whole story — we connect your media performance to daily industry-wide sales to complete your view of success and help you understand which audiences and channels are delivering sales and not just engagements.

Test, learn and optimize with confidence: Inform your targeting strategies with real-time audience data to continuously refine and enhance your media approach for constant improvement.

Save time without sacrificing performance: Our solutions seamlessly integrate into your existing workflow, eliminating setup friction while driving premium outcomes. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Maximize media impact: Ensure every audience segment delivers the highest possible return through the full picture of your KPIs down to the individual sales level — proving the value of your media strategy.

Stay ahead of industry trends: Gain access to cutting-edge automotive media intelligence to target, suppress and optimize your efforts. You’re the expert on your brand; we’re here to help enhance your strategies so you can maintain your competitive edge.

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Platforms / AdTech Service Providers

Turn our solutions into your automotive competitive advantage.

Demonstrate the true ROI of your platform: Prove higher media and sales effectiveness with precision-targeted solutions that deliver measurable ROI.

Outpace the competition: Seamlessly integrate predictive automotive insights into industry-wide, daily shopper activity to your platform, pushing your offering forward.

Get the full automotive market picture: Our solutions go beyond standard CDP and third-party datasets, providing predictive intelligence that drives real business impact. We don’t just tell you who your customers are, we tell you who is in market and out of market today, tomorrow and in the future.

Build a business case with impact: Equip your team with innovative solutions backed by data-driven proof to win and retain client budgets.

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IN-MARKETAUDIENCES™

IN-MARKETAUDIENCES™

Reach real, ready-to-buy customers

• Enable advertisers to activate high-intent audiences—households up to 25x more likely to buy—using precision-targeted audiences built from daily automotive sales data.
• Deliver more value to your advertisers with high-performing auto audiences tailored to their objectives – brand, model, segment, and competitive intenders – optimized for purchase behavior, reach, and ROI.

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SUPPRESSIONAUDIENCES™

SUPPRESSIONAUDIENCES™

Target better

• Allow your users to suppress recent automotive buyers and maximize spend efficiency. Advertisers using suppression were able to reinvest up to 10% of their budget on real shoppers.*
• Plug in, scale fast with seamless integration into your current tools and workflows, driving immediate and future campaign results for your partners.
• Improve ROAS instantly – improve efficiency and benefit from suppression that is closer to real-time than any other solution on the market today.

*Based on an Urban Science study in conjunction with a US-based OEM client.

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PLANNINGINTELLIGENCE™

PLANNINGINTELLIGENCE™

Plan smarter

• Help your users pinpoint opportunities with the highest chance of success, based on data from the entire automotive market, including ZIP code, dealer and automotive segments.
• Give advertisers the full-market view by showing not only their own performance, but also where they’re winning and losing against the competition.
• Strengthen your platform’s value by equipping clients with competitive insights they can’t get on their own, enabling smarter planning and better-informed decisions.

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Targeting