Agencies

Enhance your KPIs to deliver successful campaigns.

Push your KPIs further: Traditional KPIs don’t tell the whole story — we connect your media performance to daily industry-wide sales to complete your view of success and help you understand which audiences and channels are delivering sales and not just engagements.

Test, learn and optimize with confidence: Inform your targeting strategies with real-time audience data to continuously refine and enhance your media approach for constant improvement.

Save time without sacrificing performance: Our solutions seamlessly integrate into your existing workflow, eliminating setup friction while driving premium outcomes. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Maximize media impact: Ensure every audience segment delivers the highest possible return through the full picture of your KPIs down to the individual sales level — proving the value of your media strategy.

Stay ahead of industry trends: Gain access to cutting-edge automotive media intelligence to target, suppress and optimize your efforts. You’re the expert on your brand; we’re here to help enhance your strategies so you can maintain your competitive edge.

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Platforms / AdTech Service Providers

Turn our solutions into your automotive competitive advantage.

Demonstrate the true ROI of your platform: Prove higher media and sales effectiveness with precision-targeted solutions that deliver measurable ROI.

Outpace the competition: Seamlessly integrate predictive automotive insights into industry-wide, daily shopper activity to your platform, pushing your offering forward.

Get the full automotive market picture: Our solutions go beyond standard CDP and third-party datasets, providing predictive intelligence that drives real business impact. We don’t just tell you who your customers are, we tell you who is in market and out of market today, tomorrow and in the future.

Build a business case with impact: Equip your team with innovative solutions backed by data-driven proof to win and retain client budgets.

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IN-MARKETAUDIENCES™

IN-MARKETAUDIENCES™

Reach real, ready-to-buy customers

• Reach high-intent audiences built from verified, person-level daily industry sales data to identify individuals most likely to purchase a specific brand, model, segment or conquest set within the next 90 days.
• Get precision targeting and predictive strength with machine learning trained on signals, including past purchase behavior, and refine your strategy by factoring in variables like proximity to dealers, wealth indicators, life stage and even weather patterns.
• Target households up to 25 times more likely to purchase compared with average auto-buying households.
• Our audiences result in an average purchase rate 2.5 times higher than our leading competitors’ audiences.

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SUPPRESSIONAUDIENCES™

SUPPRESSIONAUDIENCES™

Minimize wasted ad spend and focus on today’s shoppers.

• Suppress recent automotive buyers and other low-intent audiences to maximize spend efficiency. You’ll reduce media waste and boost ROI by excluding shoppers unlikely to reenter the market.
• Enhance campaign performance instantly and optimize your in-market spend with a suppression solution that integrates seamlessly into your existing workflow.
• Advertisers applying suppression were able to reinvest up to 15% of their ad budget.*

*Recent studies by Urban Science showed suppression results are highest for in-market and retail campaigns.

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SALESMATCH™

SALESMATCH™

Prove media drives real sales, not just clicks.

• Show definitive proof that your media strategies are reaching actual vehicle buyers by connecting ad exposures to automotive sales, helping you optimize campaign channels, creative treatments and geographic targeting.
• Understand the entire customer journey through our deterministic, first-party matching to real purchases at scale, taking your measurement beyond web metrics and click-through rates.
• Grow ad budgets by demonstrating clear sales correlation and impact with transparent, validated performance metrics.
• One agency proved 43 times ROAS for a major OEM on a leading social platform using SalesMatch.
• A recent OEM study revealed a 66% increase in Tier 1 sales attribution, an 83% lift in Tier 2 and a 12% reduction in cost per unit sold when optimizing toward actual vehicle sales.

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Targeting