Tech Century:
From Dots on a Map… to Guiding Short- and Long-Term EV Success
From Technology Century
BY SUSAN THWING
From Technology Century
BY SUSAN THWING
New-vehicle buyer lead defection isn’t just about price or inventory — it’s often the result of…
Programmatic pricing pressure and rising affordability concerns are reshaping how customers choose where to service their vehicles, putting sustained pressure on automotive brand loyalty. One major automotive brand used…
Today’s auto buyers frequently cross-shop dealerships, and ongoing affordability concerns continue to influence how buyers evaluate pricing, features and…