科技世纪：从地图上的点……到指导电动汽车的短期和长期成功

Urban Science today announced the release of its End of Month Forecasting module, which delivers daily visibility into projected vehicle sales performance to automakers doing business in the U.S.  This offering identifies shifts in market conditions before month-end results are finalized, empowering users to act on emerging opportunities and risks sooner than traditional sales […]

As the automotive buying journey becomes more fragmented, marketers need better ways to measure media performance…

Vehicle buyers are spending more time researching, prioritizing value and relying on digital channels throughout the purchase journey. Urban Science’s Carl Matter shares how dealers can use stronger digital engagement, timely follow-up and verified sales data to improve marketing ROI and connect with qualified buyers.