Today’s auto buyers frequently cross-shop dealerships as ongoing affordability concerns continue to influence how buyers evaluate pricing, features and other key attributes before committing to a sale. Under these conditions, even the highest-performing sales teams can’t close every deal.
Eric DeMont, global product director for dealership solutions at Urban Science, shared his perspective with Digital Dealer on some of the hidden leaks in the sales process that can erode dealership sales, and how daily defection data enables dealers to pinpoint breakdowns, make targeted improvements and boost sales effectiveness while fostering long-term loyalty.
