Turning Tariff Lead Surge Challenges into a Competitive Advantage

The incredible capabilities of analyzing lead behavior and daily sales performance.

Tariff concerns have created an influx of leads. Carriage Kia was challenged by auto buyers who were informed, selective, and racing against increased tariffs. Combining Urban Science’s SalesAlert™ and TrafficView® allowed the team to use real-time data to decrease the defection (lost sales) rate.

Carriage Kia used SalesAlert and TrafficView to understand when a lead was lost and where they purchased their vehicle. This resulted in huge wins, including

• Decreased Defection Rate from 27.6% to 20.4%
• Increased Buyer Share from 27.1% to 36.8%
• Increased Close Rate on Days 8-14 (now beating same-brand competitors)

Read this case study to discover how Urban Science’s solutions can support and improve dealer sales.

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