Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

Read the full report

The EV Future

Prepare to meet growing demand while you still can

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

Read the full report

Dealership Service

Powering Thriving Dealerships With Dealer Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, they drive meaningful interactions that can build long-term loyalty that leads to future sales as well. To create, nurture and make the most of these opportunities, it’s critical dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

Read the full report

Digital Retailing

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

But is that what customers really want? Or do consumers still value the in-person dealership experience – even if there are some elements of it they dislike? The answers may surprise you and should guide OEMs and dealers toward a thoughtful approach to creating the purchase processes of tomorrow.

Read the full report
October 18th,  2022

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

LEARN MORE
October 20th,  2022 Case Study

The Science Behind Achieving Better Advertising Results

A changing media landscape requires changing strategies and tactics. Digitization, increasing automation and new business models have disrupted other industries. Now it’s the automotive industry’s turn.

LEARN MORE
October 20th,  2022 Case Study

The Science Behind Achieving Better Advertising Results

A changing media landscape requires changing strategies and tactics. Digitization, increasing automation and new business models have disrupted other industries. Now it’s the automotive industry’s turn.

LEARN MORE
October 17th,  2022 Case Study

ServiceView drives 39% increase in dealership RO volume, uptick in other key metrics

The Problem Due to overall industry factors, dealership leaders needed to maximize service retention and boost aftersales revenue to compensate for a deficiency in new vehicle sales. Beyond that, as […]

LEARN MORE
October 17th,  2022 Case Study

ServiceView drives 39% increase in dealership RO volume, uptick in other key metrics

The Problem Due to overall industry factors, dealership leaders needed to maximize service retention and boost aftersales revenue to compensate for a deficiency in new vehicle sales. Beyond that, as […]

LEARN MORE
September 26th,  2022 Case Study

VDX.tv + Urban Science – Building Automotive Solutions Together

With over 60 years of combined experience in the auto industry, and relationships with most major OEMs, Urban Science and VDX.tv have collaborated to build analytically driven marketing solutions that […]

LEARN MORE
September 26th,  2022 Case Study

VDX.tv + Urban Science – Building Automotive Solutions Together

With over 60 years of combined experience in the auto industry, and relationships with most major OEMs, Urban Science and VDX.tv have collaborated to build analytically driven marketing solutions that […]

LEARN MORE
September 16th,  2022 Case Study

Converting open Takata Airbag recalls into an opportunity for increased brand loyalty

The Problem Despite ongoing efforts, a major North American OEM still had many vehicles on the road in need of recall repairs related to Takata Airbags. They found that despite […]

LEARN MORE
September 16th,  2022 Case Study

Converting open Takata Airbag recalls into an opportunity for increased brand loyalty

The Problem Despite ongoing efforts, a major North American OEM still had many vehicles on the road in need of recall repairs related to Takata Airbags. They found that despite […]

LEARN MORE
April 12th,  2022 Case Study

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

LEARN MORE
April 12th,  2022 Case Study

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

LEARN MORE
June 8th,  2021 Case Study

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

LEARN MORE
June 8th,  2021 Case Study

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

LEARN MORE
February 10th,  2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE
February 10th,  2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE
November 2nd,  2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

LEARN MORE
November 2nd,  2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

LEARN MORE
June 4th,  2018 Case Study

Nissan dealer cuts defections in half with Traffic Conversion Analysis

See how we cut defections in half and increased salesperson performance by 61%.

LEARN MORE
June 4th,  2018 Case Study

Nissan dealer cuts defections in half with Traffic Conversion Analysis

See how we cut defections in half and increased salesperson performance by 61%.

LEARN MORE
December 1st,  2017 Case Study
LEARN MORE
December 1st,  2017 Case Study
LEARN MORE
July 1st,  2017 Case Study
LEARN MORE
July 1st,  2017 Case Study
LEARN MORE
April 1st,  2017 Case Study

Boucher Hyundai TRIPLES Sales Efficiency With AutoHook Incentives

See how a tailored incentive multiplied business in a month.

LEARN MORE
April 1st,  2017 Case Study

Boucher Hyundai TRIPLES Sales Efficiency With AutoHook Incentives

See how a tailored incentive multiplied business in a month.

LEARN MORE
February 1st,  2017 Case Study

AutoHook PUMPS UP market share for: GERMAIN FORD OF BEAVERCREEK

See how, by identifying lost opportunities, they seized more sales.

LEARN MORE
February 1st,  2017 Case Study

AutoHook PUMPS UP market share for: GERMAIN FORD OF BEAVERCREEK

See how, by identifying lost opportunities, they seized more sales.

LEARN MORE
May 10th,  2016 Case Study

Science Showed Dealers How To Increase Sales And Profitability

We harnessed data and implemented our scientific methodology to help one of the largest dealer groups in North America increase its net profit $100K per month.

LEARN MORE
May 10th,  2016 Case Study

Science Showed Dealers How To Increase Sales And Profitability

We harnessed data and implemented our scientific methodology to help one of the largest dealer groups in North America increase its net profit $100K per month.

LEARN MORE

This site uses cookies to help make it more useful and reliable.  PRIVACY AND COOKIES POLICY PAGE

Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Nashville Office Reunites with Second Harvest Food Bank after Community Giving Grant award

Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

A day in the life of an Urban Science intern | Sao Paulo, Brazil

Since Urban Science was founded in 1977, we’ve become the automotive industry’s go-to resource for solving mission-critical challenges around the world. During this time, we’ve expanded our global footprint to […]

Urban Science microgrant program awards $15,000 to employee selected nonprofits globally

At Urban Science, we’re known for tapping the power of our unrivaled data and technology – and our proven scientific processes and methodologies to help automotive manufacturers and dealers, and the advertising technology firms that support them, achieve clarity and business certainty in even the most ambiguous market conditions.