Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Powering Thriving Dealerships With Dealer Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, they drive meaningful interactions that can build long-term loyalty that leads to future sales as well. To create, nurture and make the most of these opportunities, it’s critical dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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Digital Retailing

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

But is that what customers really want? Or do consumers still value the in-person dealership experience – even if there are some elements of it they dislike? The answers may surprise you and should guide OEMs and dealers toward a thoughtful approach to creating the purchase processes of tomorrow.

Read the full report
October 18th,  2022

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

LEARN MORE
March 9th,  2023 Article

Urban Scientist receives prestigious award for 1,000 hours of rescue work with The Red Cross

On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.

LEARN MORE
March 9th,  2023 Article

Urban Scientist receives prestigious award for 1,000 hours of rescue work with The Red Cross

On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.

LEARN MORE
March 9th,  2023 Article

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

LEARN MORE
March 9th,  2023 Article

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…

LEARN MORE
February 15th,  2023 Article

Mexico-City-based Urban Scientists bring joy to local children with toys for Día de los Reyes

In December, our colleagues working out of our Mexico City office came together to bring joy to their community by collecting and distributing toys to local children in celebration of the Christian holiday Día de los Reyes, also known as Three Kings Day or Epiphany.

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February 15th,  2023 Article

Mexico-City-based Urban Scientists bring joy to local children with toys for Día de los Reyes

In December, our colleagues working out of our Mexico City office came together to bring joy to their community by collecting and distributing toys to local children in celebration of the Christian holiday Día de los Reyes, also known as Three Kings Day or Epiphany.

LEARN MORE
January 19th,  2023 Article

Nashville Office Reunites with Second Harvest Food Bank after Community Giving Grant award

Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

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January 19th,  2023 Article

Nashville Office Reunites with Second Harvest Food Bank after Community Giving Grant award

Last month, employees from our Nashville office put our #DoGreatThings value into action by volunteering with Second Harvest Food Bank of Middle Tennessee.

LEARN MORE
January 13th,  2023 Article

A day in the life of an Urban Science intern | Sao Paulo, Brazil

Since Urban Science was founded in 1977, we’ve become the automotive industry’s go-to resource for solving mission-critical challenges around the world. During this time, we’ve expanded our global footprint to […]

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January 13th,  2023 Article

A day in the life of an Urban Science intern | Sao Paulo, Brazil

Since Urban Science was founded in 1977, we’ve become the automotive industry’s go-to resource for solving mission-critical challenges around the world. During this time, we’ve expanded our global footprint to […]

LEARN MORE
December 15th,  2022 Article

Urban Science microgrant program awards $15,000 to employee selected nonprofits globally

At Urban Science, we’re known for tapping the power of our unrivaled data and technology – and our proven scientific processes and methodologies to help automotive manufacturers and dealers, and the advertising technology firms that support them, achieve clarity and business certainty in even the most ambiguous market conditions.

LEARN MORE
December 15th,  2022 Article

Urban Science microgrant program awards $15,000 to employee selected nonprofits globally

At Urban Science, we’re known for tapping the power of our unrivaled data and technology – and our proven scientific processes and methodologies to help automotive manufacturers and dealers, and the advertising technology firms that support them, achieve clarity and business certainty in even the most ambiguous market conditions.

LEARN MORE
December 13th,  2022 Article

Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

Measuring service-to-sales conversion performance is key. Know how you stack up.

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December 13th,  2022 Article

Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

Measuring service-to-sales conversion performance is key. Know how you stack up.

LEARN MORE
November 16th,  2022 Article

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

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November 16th,  2022 Article

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

LEARN MORE
November 11th,  2022 Article

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.

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November 11th,  2022 Article

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.

LEARN MORE
November 11th,  2022 Article

Urban Science president gifts $1 million to support Wayne State University military and veteran students, honor American war hero

In late October, at a ceremony attended by Wayne State University military and veteran students alongside university leadership and faculty…

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November 11th,  2022 Article

Urban Science president gifts $1 million to support Wayne State University military and veteran students, honor American war hero

In late October, at a ceremony attended by Wayne State University military and veteran students alongside university leadership and faculty…

LEARN MORE
October 24th,  2022 Article

Urban Scientists Join Life Remodeled to Beautify Detroit’s West Side

On October 4, 2022, 17 Detroit-based Urban Scientists spent the day volunteering with Life Remodeled, a non-profit focused on the intentional and equitable revitalization of Detroit neighborhoods.

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October 24th,  2022 Article

Urban Scientists Join Life Remodeled to Beautify Detroit’s West Side

On October 4, 2022, 17 Detroit-based Urban Scientists spent the day volunteering with Life Remodeled, a non-profit focused on the intentional and equitable revitalization of Detroit neighborhoods.

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October 3rd,  2022 Article

The Growing Dealership Dilemma: Get Big or Get Out

A whirlpool of uncertainty is challenging today’s automotive industry – and dealerships are being pulled into the vortex, looking for a way forward in an environment where no easy answers exist.

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October 3rd,  2022 Article

The Growing Dealership Dilemma: Get Big or Get Out

A whirlpool of uncertainty is challenging today’s automotive industry – and dealerships are being pulled into the vortex, looking for a way forward in an environment where no easy answers exist.

LEARN MORE
September 22nd,  2022 Article

Discover Your Formula: Urban Science’s unique approach to holistic employee support

At Urban Science, we help leading global automakers, their dealerships, and the AdTech companies that support them, create clarity and business certainty in even the most ambiguous market conditions. We […]

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September 22nd,  2022 Article

Discover Your Formula: Urban Science’s unique approach to holistic employee support

At Urban Science, we help leading global automakers, their dealerships, and the AdTech companies that support them, create clarity and business certainty in even the most ambiguous market conditions. We […]

LEARN MORE
August 30th,  2022 Article

From intern to mentor and STEM diversity advocate: an Urban Scientist’s formula for success

For many years, Urban Science’s internship program has unlocked new pathways for personal and professional growth by empowering college students and new employees to develop their professional and interpersonal skills […]

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August 30th,  2022 Article

From intern to mentor and STEM diversity advocate: an Urban Scientist’s formula for success

For many years, Urban Science’s internship program has unlocked new pathways for personal and professional growth by empowering college students and new employees to develop their professional and interpersonal skills […]

LEARN MORE
August 17th,  2022 Article

Nashville Team Members Fight Food Insecurity Alongside Second Harvest Food Bank

In August 2022, members of our Nashville team made a positive impact on their neighbors in need by spending the day volunteering, including cold-sorting frozen and perishable food donations, with […]

LEARN MORE
August 17th,  2022 Article

Nashville Team Members Fight Food Insecurity Alongside Second Harvest Food Bank

In August 2022, members of our Nashville team made a positive impact on their neighbors in need by spending the day volunteering, including cold-sorting frozen and perishable food donations, with […]

LEARN MORE
July 26th,  2022 Article

Inspiring the Next Generation: UK Office Hosts Girls School for STEM-Focused Career Day

At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

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July 26th,  2022 Article

Inspiring the Next Generation: UK Office Hosts Girls School for STEM-Focused Career Day

At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

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July 21st,  2022 Article

Urban Science summer internship program meshes legacy, opportunity to drive learning and growth

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]

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July 21st,  2022 Article

Urban Science summer internship program meshes legacy, opportunity to drive learning and growth

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]

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July 12th,  2022 Article

Urban Science named Corporate Partner of the Year by The Engineering Society of Detroit

Urban Science Founder and President Jim Anderson, alongside several Urban Science team members, recently attended The Engineering Society of Detroit’s (ESD) Annual Dinner at Ford Field in downtown Detroit. The […]

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July 12th,  2022 Article

Urban Science named Corporate Partner of the Year by The Engineering Society of Detroit

Urban Science Founder and President Jim Anderson, alongside several Urban Science team members, recently attended The Engineering Society of Detroit’s (ESD) Annual Dinner at Ford Field in downtown Detroit. The […]

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July 11th,  2022 Article

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands – including the OEMs, dealers and AdTech companies we serve – to create meaningful interactions with their target audiences.

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July 11th,  2022 Article

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands – including the OEMs, dealers and AdTech companies we serve – to create meaningful interactions with their target audiences.

LEARN MORE
February 22nd,  2022 Article

Urban Science gifts additional $26,000 to WSU to fund National Society of Black Engineers endowed scholarships

Detroit-based automotive consultancy and technology firm has contributed more than $50,000 to endowment fund to date; gifts are helping to narrow the diversity gap in STEM careers, will create a […]

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February 22nd,  2022 Article

Urban Science gifts additional $26,000 to WSU to fund National Society of Black Engineers endowed scholarships

Detroit-based automotive consultancy and technology firm has contributed more than $50,000 to endowment fund to date; gifts are helping to narrow the diversity gap in STEM careers, will create a […]

LEARN MORE
September 21st,  2021 Article

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment.

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September 21st,  2021 Article

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment.

LEARN MORE
September 10th,  2021 Article

The EV Path to the Electrified Future

As the automotive industry gears up for a shift to electric vehicles, EV momentum is on the upswing, with a record number of almost 100 pure battery electric vehicles set to debut by the end of 2024 […]

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September 10th,  2021 Article

The EV Path to the Electrified Future

As the automotive industry gears up for a shift to electric vehicles, EV momentum is on the upswing, with a record number of almost 100 pure battery electric vehicles set to debut by the end of 2024 […]

LEARN MORE
September 1st,  2021 Article

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

LEARN MORE
September 1st,  2021 Article

Even Though You’re Moving Nearly All Your Inventory, You Could Still Be Losing Customers. Here’s what to do about it.

In today’s challenging retail automotive market — with low inventory due to chip shortages — and a strong trend of consumer demand for new vehicles, it’s easy for dealers to focus on what they don’t have […]

LEARN MORE
August 26th,  2021 Article

Vehicle Sales and Profitability: What OEMs Need to Do to Make the Numbers Work

Disruptive forces of urbanisation, digitilisation, sustainability and omni-channel retail sales points were already beginning to seriously impact the automotive landscape pre-pandemic […]

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August 26th,  2021 Article

Vehicle Sales and Profitability: What OEMs Need to Do to Make the Numbers Work

Disruptive forces of urbanisation, digitilisation, sustainability and omni-channel retail sales points were already beginning to seriously impact the automotive landscape pre-pandemic […]

LEARN MORE

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  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Urban Science launches industry first service-to-sales conversion analysis, empowering automakers to better measure, drive sales across service-loyal customers with near-real time data

Urban Science® today announced the launch of its ServiceView™ Service-to-Sales Analysis, which taps the power of the company’s near-real time industry sales data to empower automotive original equipment manufacturers (OEMs) to better understand the importance of where service-loyal customers purchase their next vehicles…

Urban Scientist receives prestigious award for 1,000 hours of rescue work with The Red Cross

On Feb. 9, 2023, Lisa Walden, senior implementation engineer, was awarded the highest level of the Rescue Service Medal of Honor by Kai Klose, Hessian Minister for Social Affairs, Wiesbaden, Germany, for serving 1,000 hours of voluntary paramedic work with The Red Cross.

Competition for Sales Is Back — But Is Your Sales Staff Ready to Sell Again?

Empower your team with daily defection-based training. U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021…