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Insight LabA world of data-driven information and breakthroughs from Urban Science.

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Insight

Consumers find value in online advertising – on their terms.

It’s no secret that online advertising is a great medium to capture consumers’ attention. In a recent Urban […]

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Insight

In-Market Shoppers Online Behavior Unlocked

During the coronavirus pandemic, many of us find ourselves online more – browsing, connecting with friends, or simply […]

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OFFLINE SALES MEASUREMENT: HOW IT FITS AND WHY YOU NEED TO HAVE IT

Measuring digital media with offline sales has historically been a challenge for automotive advertisers. The data has either […]

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Press Release

James and Patricia Anderson Receive Max M. Fisher Award for Outstanding Philanthropist

James (Jim) and Patricia (Patti) Anderson have received the 2020 Max M. Fisher Award for Outstanding Philanthropist, an honor presented annually by the Association of Fundraising Professionals Greater Detroit Chapter (AFP GDC).

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Collaboration Corner: Urban Science & The Trade Desk

Our collaborator The Trade Desk, recently broke down the 5 big myths of measurement. See what your KPI […]

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Collaboration Corner: Urban Science & VDX.TV

Q&A with Carl Matter, Urban Science® VDX.tv’s latest collaboration with Urban Science leverages their data-driven audience segments (specifically […]

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Automotive sales are down, but not gone – now is not the time to go quiet

The new normal. I’m sure you’ve heard that phrase a time or two recently, as people continue to […]

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