Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Powering Thriving Dealerships With Dealer Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, they drive meaningful interactions that can build long-term loyalty that leads to future sales as well. To create, nurture and make the most of these opportunities, it’s critical dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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Digital Retailing

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

But is that what customers really want? Or do consumers still value the in-person dealership experience – even if there are some elements of it they dislike? The answers may surprise you and should guide OEMs and dealers toward a thoughtful approach to creating the purchase processes of tomorrow.

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October 18th,  2022

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

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August 21st,  2021 Blog

3 Key Considerations for OEMs and Dealers for Electric Vehicle Aftersales

With the projected growth of Electric Vehicles on the horizon, early adopters get the worm – and the sooner OEMs and Dealers prepare, the more competitively they will be positioned […]

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August 21st,  2021 Blog

3 Key Considerations for OEMs and Dealers for Electric Vehicle Aftersales

With the projected growth of Electric Vehicles on the horizon, early adopters get the worm – and the sooner OEMs and Dealers prepare, the more competitively they will be positioned […]

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April 16th,  2021 Article

Aftersales After COVID-19: A One-Year Snapshot

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management.

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April 16th,  2021 Article

Aftersales After COVID-19: A One-Year Snapshot

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management.

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July 30th,  2020 Article

Aftersales after COVID-19: What you should consider

Science Matters Insights with Piermichele Robazza, Solution Lead – Aftersales, Urban Science®

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July 30th,  2020 Article

Aftersales after COVID-19: What you should consider

Science Matters Insights with Piermichele Robazza, Solution Lead – Aftersales, Urban Science®

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    Bring customers back to increase service retention and build long-term loyalty.

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INSIGHT LAB

FEATURED

EVs in Australia: It’s a Question of Time.

Insights from a recent Harris Poll commissioned by Urban Science.

Leading With Integrity: Urban Science Marketing Director’s Service With Girl Scouts of the USA

During her 16 years with Urban Science, Global Marketing and Communications Director Amy Bowering has been a driving force…

A Secret Weapon For Efficient Dealership Sales Processes.

Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data.