Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Powering Thriving Dealerships With Dealer Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, they drive meaningful interactions that can build long-term loyalty that leads to future sales as well. To create, nurture and make the most of these opportunities, it’s critical dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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Digital Retailing

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

But is that what customers really want? Or do consumers still value the in-person dealership experience – even if there are some elements of it they dislike? The answers may surprise you and should guide OEMs and dealers toward a thoughtful approach to creating the purchase processes of tomorrow.

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October 18th,  2022

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

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August 26th,  2021 Article

Vehicle Sales and Profitability: What OEMs Need to Do to Make the Numbers Work

Disruptive forces of urbanisation, digitilisation, sustainability and omni-channel retail sales points were already beginning to seriously impact the automotive landscape pre-pandemic […]

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August 26th,  2021 Article

Vehicle Sales and Profitability: What OEMs Need to Do to Make the Numbers Work

Disruptive forces of urbanisation, digitilisation, sustainability and omni-channel retail sales points were already beginning to seriously impact the automotive landscape pre-pandemic […]

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May 11th,  2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

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May 11th,  2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

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May 4th,  2021 Article

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors.

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May 4th,  2021 Article

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors.

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July 22nd,  2020 Article

Creating a healthy network in a pandemic age

Network Planning with Simon Bradley, Global Practice Director – Network, Urban Science

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July 22nd,  2020 Article

Creating a healthy network in a pandemic age

Network Planning with Simon Bradley, Global Practice Director – Network, Urban Science

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May 7th,  2020 Article

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]

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May 7th,  2020 Article

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]

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March 30th,  2020 Article

The Achilles Heel of “I Know”

The importance of paying attention to what the data is telling you.

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March 30th,  2020 Article

The Achilles Heel of “I Know”

The importance of paying attention to what the data is telling you.

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March 4th,  2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

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March 4th,  2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

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November 11th,  2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

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November 11th,  2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

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August 14th,  2018 Article

The Potential and Pitfalls of Automotive Subscription Services

Automotive Subscription Services offer consumers a new way to use a vehicle and programs are being piloted across the globe.

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August 14th,  2018 Article

The Potential and Pitfalls of Automotive Subscription Services

Automotive Subscription Services offer consumers a new way to use a vehicle and programs are being piloted across the globe.

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July 9th,  2018 Article

The art of applying alternative retail formats

There is an art in applying Alternative Retail Formats, and it’s best revealed through science.

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July 9th,  2018 Article

The art of applying alternative retail formats

There is an art in applying Alternative Retail Formats, and it’s best revealed through science.

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Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.