May 4th,  2021 Article

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors.

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April 16th,  2021 Article

Aftersales After COVID-19: A One-Year Snapshot

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management.

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April 16th,  2021 Article

Aftersales After COVID-19: A One-Year Snapshot

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management.

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December 10th,  2020 Article

Continuing through COVID: Are consumer car buying intentions changing all that much?

Urban Science recently commissioned a survey with The Harris Poll to understand how — and if — the pandemic is impacting consumer buying behaviors.

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December 10th,  2020 Article

Continuing through COVID: Are consumer car buying intentions changing all that much?

Urban Science recently commissioned a survey with The Harris Poll to understand how — and if — the pandemic is impacting consumer buying behaviors.

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July 30th,  2020 Article

Aftersales after COVID-19: What you should consider

Science Matters Insights with Piermichele Robazza, Solution Lead – Aftersales, Urban Science®

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July 30th,  2020 Article

Aftersales after COVID-19: What you should consider

Science Matters Insights with Piermichele Robazza, Solution Lead – Aftersales, Urban Science®

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July 9th,  2020 Article

Around the Bend: How COVID-19 Impacts the Next Normal for Dealers

With COVID-19 uprooting seemingly every aspect of our daily lives, it is no surprise that consumers believe it will change the way certain industries will need to operate in the […]

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July 9th,  2020 Article

Around the Bend: How COVID-19 Impacts the Next Normal for Dealers

With COVID-19 uprooting seemingly every aspect of our daily lives, it is no surprise that consumers believe it will change the way certain industries will need to operate in the […]

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May 7th,  2020 Article

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]

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May 7th,  2020 Article

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]

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Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

Attention: You may not have your consumers’ attention.

Urban Science’s recent online study revealed automotive marketers might not be capturing their audiences’ attention like they think they are.

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.