Urban Science

Unlock your breakthrough potential with Urban Science®.

Our unique, scientific lens lets us see the entire market as well as its most finite details, so you can uncover hidden insights and identify your pathways to success.

We empower clients across the entire automotive industry spectrum.

Network Performance

We move networks from inefficient to efficient, using science to make recommendations that are more accurate and more reliable.

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Sales Performance

Uncover what truly impacts daily brand-level performance and empower your dealers to identify and improve operational weaknesses to maximize market share.

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Aftersales Performance

Empower service departments to map a proven, winning plan to increase service retention and improve long-term loyalty.

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Marketing Performance

Leverage scientific precision to make every marketing dollar work harder — from intelligent campaign planning to efficient lead management to near real-time sales match.

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Locations

Leading the way through innovation in Europe.

Our 5 European offices combine our local knowledge with global know-how. This gives us the power to tackle macro and micro issues — solving problems, revolutionizing, and transforming challenges into innovation anywhere you look.

We cover all regions of Europe to help ensure you’re covered across all aspects of the automotive industry. Reach out to any of our local offices and we’ll help put you on the path towards success.

France

Paris
76 rue du Maréchal Lyautey
78100 Saint Germain en Laye
France
Tel +33 (0)1 73 18 08 10
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Germany

Frankfurt
Theodor-Stern Kai 1
D-60596 Frankfurt am Main
Tel +49 69 9758 14-0
Fax +49 69 9758 1444
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Munich
Elsenheimerstr. 63
80687 Munich, Germany
Tel +49 (0)89 242294-0
Fax +49 (0)89 242294-399
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Italy

Rome
Via Silvio D'Amico, 40
00145 Rome
Italy
Tel +39 06 4522 6936
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Spain

Madrid
Urban Science España S.L.
P.º de la Castellana 91, 2nd floor
28046 Madrid
Tel +34 91 598 12 12
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United Kingdom

London
1st floor
The Pinnacle, Tudor Road
Reading, RG1 1NH United Kingdom
Tel +44 (0)118 903 5300
Fax +44 (0)118 903 5301
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Clients

Latest insights

February 26th,  2026

Urban Science Reinvents the Automotive Retail Network Planning Experience Through NetworkPlanner™ Launch

DETROIT, Feb. 26, 2026 — Urban Science, a leading global automotive consultancy and technology firm, today announced the launch of its NetworkPlanner solution. This new science-driven tool builds on Urban Science’s […]

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February 18th, 2026

Online Actions + Offline Sales = Big Wins

Programmatic media is a staple among automotive advertisers, but measuring the success of a particular media exposure can be tricky. A…

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February 17th, 2026

Urban Science 2025 Franchise Activity Report: 95% Of U.S. Markets Held Steady, New Jersey Tops Nation For Dealership Growth

Urban Science® today announced highlights from its 2025 Year-End Automotive Franchise Activity Report (FAR), which shows continued stability…

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February 15th, 2026

DriveCentric × Urban Science at NADA 2026: Turning Data Into Daily Execution

At NADA 2026, Eric DeMont, global product director at Urban Science, joined DriveCentric’s Steve Roessler and Cable Dahmer Automotive Group’s Brittany Ouellette to show how effective CRM usage drives real […]

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February 6th, 2026

How Urban Scientists Are Advancing Animal Welfare Across the Globe

At Urban Science, our drive to #DoGreatThings extends well beyond the automotive industry. Our desire to make a positive impact is woven into the fabric of our culture, also manifesting […]

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February 4th, 2026

Urban Science Appoints Tom Longo as President and Chief Executive Officer

Urban Science®, a global automotive consultancy and technology firm, announced today its board of directors, led by founder Jim Anderson, has appointed Tom Longo to the role of president and CEO.

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January 30th, 2026

Start with Your Destination: The Shift Toward Outcome-Based Measurement and Optimization in Automotive Advertising

In the midst of this market fragmentation and increased pressure, this analysis offers automotive marketers actionable insights into how outcome-based measurement and optimization can drive success.

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January 23rd, 2026

How One Urban Scientist Helped Spark a Love of Reading in Nashville

Community service isn’t always glamorous. In fact, many times it requires sacrifice and sweat equity. Sometimes it looks like cardboard dust, ink-smudged thumbs and a row of bankers’ boxes filling […]

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January 21st, 2026

Back to Brilliant Basics: Urban Science’s Betsy Marietti Joins ASOTU to Introduce SalesAlert™ Enhancement

Through this webinar, learn how SalesAlert turns auto buyer feedback into insights for sales coaching, customer experience improvements and performance tracking.

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January 20th, 2026

A Stage for Change: Urban Scientist Volunteers with SB Teatro in Rome

Each year, our company’s Community Giving Initiative empowers employees to transform individual passions into meaningful community support. The program invites Urban Scientists to nominate a nonprofit close to their hearts […]

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January 14th, 2026

Q4 EV Retail Sales Report

This Q4 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2025 sales insights through January 2nd, 2026…

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Urban Science
Solutions
NETWORKPERFORMANCE

Proactive network management to connect today’s consumers with automotive more efficiently.

SALESPERFORMANCE

Uncover what really impacts daily performance to grow market share.

AFTERSALESPERFORMANCE

Bring customers back to increase service retention and build long-term loyalty.

MARKETINGPERFORMANCE

Scientific precision to make every marketing dollar work harder.

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