Urban Science

Unlock your breakthrough potential with Urban Science®.

Our unique, scientific lens lets us see the entire market as well as its most finite details, so you can uncover hidden insights and identify your pathways to success.

We empower clients across the entire automotive industry spectrum.

Network Performance

We move networks from inefficient to efficient, using science to make recommendations that are more accurate and more reliable.

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Sales Performance

Uncover what truly impacts daily brand-level performance and empower your dealers to identify and improve operational weaknesses to maximize market share.

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Aftersales Performance

Empower service departments to map a proven, winning plan to increase service retention and improve long-term loyalty.

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Marketing Performance

Leverage scientific precision to make every marketing dollar work harder — from intelligent campaign planning to efficient lead management to near real-time sales match.

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Locations

Leading the way through innovation in Europe.

Our 5 European offices combine our local knowledge with global know-how. This gives us the power to tackle macro and micro issues — solving problems, revolutionizing, and transforming challenges into innovation anywhere you look.

We cover all regions of Europe to help ensure you’re covered across all aspects of the automotive industry. Reach out to any of our local offices and we’ll help put you on the path towards success.

France

Paris
76 rue du Maréchal Lyautey
78100 Saint Germain en Laye
France
Tel +33 (0)1 73 18 08 10
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Germany

Frankfurt
Theodor-Stern Kai 1
D-60596 Frankfurt am Main
Tel +49 69 9758 14-0
Fax +49 69 9758 1444
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Munich
Elsenheimerstr. 63
80687 Munich, Germany
Tel +49 (0)89 242294-0
Fax +49 (0)89 242294-399
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Italy

Rome
Via Silvio D'Amico, 40
00145 Rome
Italy
Tel +39 06 4522 6936
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Spain

Madrid
Urban Science España S.L.
P.º de la Castellana 91, 2nd floor
28046 Madrid
Tel +34 91 598 12 12
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United Kingdom

London
1st floor
The Pinnacle, Tudor Road
Reading, RG1 1NH United Kingdom
Tel +44 (0)118 903 5300
Fax +44 (0)118 903 5301
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Clients

Latest insights

December 4th,  2025

Driving Dealer Profitability and Competitiveness Through Industry Disruption

Two major automotive manufacturers needed a scalable, data-driven approach to identify under-performing dealers and provide targeted, consultative support.

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December 1st, 2025

SalesAlert Proven to Drive Dealership Performance

Urban Science designed and executed a sales lift study to prove that SalesAlert™ boosts dealer sales performance.

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November 25th, 2025

How New Automotive Entrants Are Challenging Europe’s Legacy Brands

Europe has become a magnet for new automotive entrants. Their rapid expansion has surprised an industry that, until recently, believed long-established names would continue to dominate Europe’s market. 

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November 19th, 2025

Close Rate vs. Defection Rate: What Both Metrics Reveal About Dealership Performance

Dealers have good reason to feel optimistic about the state of the automotive industry heading into the end of 2025. ​​​As of October 31, year-to-date retail industry sales volume was […]

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November 19th, 2025

Urban Science Covers Key Retail Sales Trends Impacting the Auto Industry on CBT News

Significant change is emerging within the automotive industry, with overall US retail sales shrinking by 6.5% in October.  What does this mean for the future of the automotive industry as we wrap up the year?

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November 18th, 2025

Turning Lost Sales into Growth Opportunities

Tune in and listen to Client Satisfaction Manager, Kristine Lentz, share her thoughts on customer defection.

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November 7th, 2025

Where U.S. EV Buyers Are Concentrated and What’s Motivating Them To Act

With customer loyalty growing increasingly fragile, understanding the “why” behind defections in near real time – and adapting quickly and efficiently – is key to sustainable growth.

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November 4th, 2025

Urban Science’s Tom Kondrat Analyzes October EV Market Shifts with TechBrew

Q3 saw a notable surge in U.S. EV sales, as auto buyers capitalized on the recently expired federal tax credit on September 30. But now that the incentive is gone, what lies ahead for the U.S. EV market?

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October 31st, 2025

Turning Tariff Lead Surge Challenges into a Competitive Advantage

Carriage Kia was challenged by auto buyers who were informed, selective, and racing against increased tariffs.

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October 27th, 2025

Magnifying CTV Magic with Offline Vehicle Sales

When VDX.tv leveraged Urban Science’s SalesMatch™ solution, they were able to tie ad exposures to real-world vehicle sales.

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October 24th, 2025

Urban Science Launches VIN Append, Bridges Service Data Visibility Gap Between U.S. Dealerships, Independent Repair Facility Visits

Urban Science today announced the launch of VIN Append, a new data quality offering that enhances dealership and original equipment manufacturer (OEM) customer relationship management (CRM) system efficiency and effectiveness […]

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Urban Science
Solutions
NETWORKPERFORMANCE

Proactive network management to connect today’s consumers with automotive more efficiently.

SALESPERFORMANCE

Uncover what really impacts daily performance to grow market share.

AFTERSALESPERFORMANCE

Bring customers back to increase service retention and build long-term loyalty.

MARKETINGPERFORMANCE

Scientific precision to make every marketing dollar work harder.

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