Urban Science

Unlock your breakthrough potential with Urban Science®.

Our unique, scientific lens lets us see the entire market as well as its most finite details, so you can uncover hidden insights and identify your pathways to success.

We empower clients across the entire automotive industry spectrum.

Network Performance

We move networks from inefficient to efficient, using science to make recommendations that are more accurate and more reliable.

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Sales Performance

Uncover what truly impacts daily brand-level performance and empower your dealers to identify and improve operational weaknesses to maximize market share.

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Aftersales Performance

Empower service departments to map a proven, winning plan to increase service retention and improve long-term loyalty.

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Marketing Performance

Leverage scientific precision to make every marketing dollar work harder — from intelligent campaign planning to efficient lead management to near real-time sales match.

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Locations

Leading the way through innovation in Europe.

Our 5 European offices combine our local knowledge with global know-how. This gives us the power to tackle macro and micro issues — solving problems, revolutionizing, and transforming challenges into innovation anywhere you look.

We cover all regions of Europe to help ensure you’re covered across all aspects of the automotive industry. Reach out to any of our local offices and we’ll help put you on the path towards success.

France

Paris
76 rue du Maréchal Lyautey
78100 Saint Germain en Laye
France
Tel +33 (0)1 73 18 08 10
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Germany

Frankfurt
Theodor-Stern Kai 1
D-60596 Frankfurt am Main
Tel +49 69 9758 14-0
Fax +49 69 9758 1444
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Munich
Elsenheimerstr. 63
80687 Munich, Germany
Tel +49 (0)89 242294-0
Fax +49 (0)89 242294-399
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Italy

Rome
Via Silvio D'Amico, 40
00145 Rome
Italy
Tel +39 06 4522 6936
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Spain

Madrid
Urban Science España S.L.
P.º de la Castellana 91, 2nd floor
28046 Madrid
Tel +34 91 598 12 12
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United Kingdom

London
1st floor
The Pinnacle, Tudor Road
Reading, RG1 1NH United Kingdom
Tel +44 (0)118 903 5300
Fax +44 (0)118 903 5301
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Clients

Latest insights

October 31st,  2025

Turning Tariff Lead Surge Challenges into a Competitive Advantage

Carriage Kia was challenged by auto buyers who were informed, selective, and racing against increased tariffs.

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October 27th, 2025

Magnifying CTV Magic with Offline Vehicle Sales

When VDX.tv leveraged Urban Science’s SalesMatch™ solution, they were able to tie ad exposures to real-world vehicle sales.

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October 24th, 2025

Urban Science Launches VIN Append, Bridges Service Data Visibility Gap Between U.S. Dealerships, Independent Repair Facility Visits

Urban Science today announced the launch of VIN Append, a new data quality offering that enhances dealership and original equipment manufacturer (OEM) customer relationship management (CRM) system efficiency and effectiveness […]

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October 21st, 2025

Urban Science To Relocate Global Headquarters To One Campus Martius

The company will continue its legacy of serving global automotive leaders in the heart of downtown Detroit, transitioning to its new space in Spring 2026. DETROIT, Oct. 21, 2025—Urban Science®, […]

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October 20th, 2025

The Hidden Leaks: Where Dealers Lose Buyers Before the Sale

With customer loyalty growing increasingly fragile, understanding the “why” behind defections in near real time – and adapting quickly and efficiently – is key to sustainable growth.

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October 14th, 2025

Q3 EV Retail Sales Report

This Q3 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2025 sales insights through September 30th, 2025…

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October 10th, 2025

Amplifying Impact through Simplification in Automotive Advertising

For those working across the automotive media spectrum, it can feel like advertising is becoming more complex by the day.

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October 9th, 2025

Urban Science Discusses Why EV Demand Won’t Collapse Despite End of Federal Tax Credits

Following the expiration of federal tax credits on September 30, Tom Kondrat, Global Lead, Advanced Analytics at Urban Science, had a conversation with Wards Auto to explore why, despite the elimination of these tax credits, EV demand isn’t expected to collapse.

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October 3rd, 2025

Urban Science Outlines What’s Next For the EV Market Following The Removal of Federal Tax Credits

Q3 saw a notable surge in U.S. EV sales, as auto buyers capitalized on the recently expired federal tax credit on September 30. But now that the incentive is gone, what lies ahead for the U.S. EV market?

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September 30th, 2025

Building What’s Next for the Future of Detroit

In a recent conversation with Crain’s Detroit Business, Jim had the chance to reflect on Urban Science’s early days, as well as the organization’s dedication to creating long-term opportunities for the next generation of professionals.

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September 29th, 2025

8M+ Leads Reveal When Close Rates Actually Peak

By Day 4, most sales teams shift focus to new leads – not because buyers disappear, but because the process demands it.

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SEE ALL RESOURCES

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Urban Science
Solutions
NETWORKPERFORMANCE

Proactive network management to connect today’s consumers with automotive more efficiently.

SALESPERFORMANCE

Uncover what really impacts daily performance to grow market share.

AFTERSALESPERFORMANCE

Bring customers back to increase service retention and build long-term loyalty.

MARKETINGPERFORMANCE

Scientific precision to make every marketing dollar work harder.

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